María del Mar Pérez Cerdeira

Phone: +34-622-***-*** acdlyd@r.postjobfree.com

Nationality: Spanish

www.marcerdeira.com

PROFESIONAL EXPERIENCE

Graphic designer at DIARSA, Spain. An international luxury watch distributor of brands such as:

October 2011- Present

Hublot, Eberhard, Parmigiani, Ulysse Nardin, Boucheron, Bedat and Cuervo & Sobrinos.

Responsible for producing brand-consistent graphic art and visual materials for offline and

online channels to support marketing and communication efforts.

-Layout design and final artwork of press releases, brochures, catalogues, invitations, emails

marketing, foams, vinyls, roll up, posters and billboards etc.

-Coordinated and monitored press appearances: clipping and evaluation.

-Photography retouching and modification.

-Developed creative advertising artwork, printing and multimedia adaptations.

-Redesing and developed of our website: www.diarsa.com.

-Diarsa official blog development, design and update, and Newsletter by mailing.

ATMIRA Spain: Technical marketing and communication at Technology Consultant company.

January 2011-October 2011

-Corporate website redesign and update and interactive ad banner developer.

-Creative design of invitations and e-mailing marketing.

-Corporate Social Media Manager: Facebook, Linkedin, Twitter, etc.

-Development and implementation of strategy for improving internal and external communication.

-Layout designer, copywriter and brochures production to promote ATMIRA’s services and products.

-Management and logistics of company events: Breakfast with clients, workshop, business development.

-Development and implementation of Corporate Social Responsibility Plan.

Copywriter and Jr. Account Executive at HERRERA PUBLICIDAD, Mexico. Advertising agency for

February – October 2009

TELCEL (an America Movil company.).

-Copywriting for web, print and radio spots ads, catalogs, websites, etc.

-Lead brainstorming of creative ideas for advertising campaigns.

-Managed logistics of advertising campaigns by planning media and production coordination.

-Maintained client relationships to improve ability to provide new advertising proposals with

firm project deadlines.

Junior Public Relations and Events Manager at DIF Sonora, Mexico. State government institute

August 2007 – September 2008

for support of vulnerable families and orphanages.

-Planning, production and events management: Silent Auction “Por una buena causa”, Convention

“Valores Sonora 2008”, etc.

-Design and development of event presentations for the institute’s president.

-Researcher, copywriter and layout designer.

-Budget Management for public relations department.

-Copywriter for the internal magazine 2007-2008 editions by performing interviews, research

and event coverage.

-Monitored press, radio, television and internet media for public relations purposes.

OTHER WORK ACTIVITIES Independent Consultant

December 2011 - Present Graphic design: Stationery for events, brand identity development: Naturapia, San Antonio Hotel,

and cover book layout: “Read the deck with Ximena” and “Conservative surgery for breast cancer”.

Decorating and organitation event: Baco Club press presentation. Copywriter: website texts for

Solar company and blogger at “Zankyou” and “Cosas de Salud”.

EDUCATION Master of Creative Advertising with a Double Specialization in Graphic Design and Visual Arts at

Escuela Europea para la Comunicación y las Artes Visuales in Spain. 2010

Bachelor degree in Communication Science at Universidad de Sonora, Mexico. 2004 - 2008.

LANGUAGES: Spanish and English

TECHNICALS SKILLS: Photoshop CC, Illustrator CC, Indesign CC, Muse CC, Swish Max Pro, Blogger and Wordpress.

ADDITIONAL STUDIES

SEO, SEM, Digital Advertising and Social Media (2014).

Monographic workshop in fashion photography, Madrid, Spain (2011).

“Art Skills” workshop, Oklahoma, United States (2010).

“Contemporary Art and the Actual Role of the Artist” workshop at Mexico City, Mexico (2008).

Digital Photography workshop, Santander, Spain (2006).

Serigraphy course, Hermosillo, Mexico (2006).

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