Sales Customer Service

TOM MORSE, BA

* **. ******* *****, ******, AB, T*J 1Y1 ( 403-***-**** (

*******@*****.**

SALES, ADVERTISING & MARKETING PROFESSIONAL

Sales, Campaign Management & Customer Service

Over 25 years of progressive sales, advertising and branding experience in

a variety of industries. I am a hard worker, high-performing and

articulate, with a track record of working well with all stake-holders.

Demonstrated success record in:

. Managing Print & Online Marketing from conception to completion

. Developing Creative & Directional Advertising programs for a wide

variety of businesses

. Meeting deadlines by engaging all stake-holders and instilling a sense

of urgency and ownership

. Customer satisfaction and retention through superior service, follow-

up and managing expectations

CORE COMPETENCIES

( Advertising ( Branding ( Business to Business Sales ( Project

Management

( Customer Service ( Account Management ( Layout & Design ( Microsoft

Excel, Word & PPT

HIGHLIGHTED CAREER ACHIEVEMENTS

. Increasing Sales Volume - Designed and managed all marketing,

merchandising and print advertising that drove sales volume growth in

a retail department from $4 million to $120 million

. Print & Online Branding & Marketing Development - Created and/or

managed programs from initial design conception through to completion

for a wide variety of businesses that produced results up to 50% above

targets, without ever missing a deadline

. Customer Retention - Development of strong partnerships based on

managing expectations, follow-up, and engagement of all stake-holders,

that produced retention levels 20 percent higher than industry norms

PROFESSIONAL EXPERIENCE

SALES MENTOR & COACH - Consultant

June 2013 - Current

Sales Management, Account Management, Business Development Trainer, Mentor

& Coach

Short term contracts with Calgary companies to guide & develop their staff

to improve their sales processes.

. Increased monthly sales increase year to year by 35% leading,

mentoring and coaching inbound and outbound teams in a call centre,

and writing monthly marketing newsletter email blitzes, for Sharper

Cards, a marketing and promotional printing company.

. Provided business development sales in new verticals & increased sales

30% by training and coaching existing Tech Specialists in sales

process, for Office Solutions Inc., an IT Services & Support company.

GLOBAL eTRAINING, Alberta

November, 2012 - June 2013

Sales Manager, Corporate, Education, and Reseller Channel

Global eTraining provides online, on-demand self paced Autodesk learning

solutions for individuals, corporations and educators in a stand alone or

blended online learning environment.

. Increased Strategist activity levels by 100%, sales levels by 40% and

reduced sales cycles by 60%.

. Developed marketing copy for email blitzes, introductory and follow-up

emails, and proposals/quotes for Sales Strategists and re-sellers

channel

YELLOW PAGES GROUP/CANPAGES/PHONE DIRECTORIES CO., Alberta

2002 - 2012

Regional Training and Development Manager - (2008-2012)

CANPAGES was one of Canada's leading print and online advertising

directories and was purchased by Yellow Pages.

. Trained, mentored and coached both new and existing Media Consultants

and District Sales Managers on the sales process, advertising design,

CRM, and order entry - in the classroom and in the field

. Developed and helped manage advertising programs in print, online and

on the go

. Contributed to customer retention levels 20% higher than company

average

. Acted as back-up for District Sales Managers as needed in all Alberta

Sales Regions

District Sales Manager - Outside Sales (2006-2008)

. Exceed sales targets by anywhere between 10% to 30%

. Managed, coached and mentored up to 21 Media Consultants in 5 Alberta

sales territories

. Created a high performing sales team through performance management,

field coaching calls, and customer service follow-up

. Created successful promotions that were assumed on a national basis

. Achieved highest quality level in the company by creating ad

management processes that eventually became mandatory company

procedures

District Sales Manager - Inside Sales (2002-2006)

. Built Department from scratch to annual volume of $1,000,000 within 14

months, exceeded average value per contract amount by 20%, and

achieved and/or exceeded all sales targets

. Maintained a high level of personal sales, with a top ten ranking

among all Sales Consultants and Top Sales among managers each year

. Recruited, hired, trained, managed, coached and mentored up to 12

Inside Media Sales Representatives in an outbound call centre selling

advertising to small and medium sized businesses in 45 regions across

Canada

. Developed training programs that were used as the foundation to train

all inside and field consultants on a national basis with a heavy

emphasis on effective ad design and customer service

INDEPENDENT SALES, Alberta

1999-2002

Independent Sales Consultant

. Prospected for and introduced expanded programs to current and new

retail customers in a wide selection of product categories, achieving

flat sales during a time of industry downturns of as much as 50%

. Managed diverse accounts from domestic and import seasonal programs,

to CPG programs to retailers ranging in size from owner/operator

Dollar Stores and Pharmacies, to buying groups to big box retailers

. Consulted with buyers and helped them design advertising, write copy

and adjust merchandising in-store

WESTFAIR FOODS, Alberta

1985-1998

Merchandising Manager - Photo Electronics Division

. Built the Division's business from $4 million annual in 5 stores to

$120 million in 72 stores with an above average profit picture in a

highly competitive industry

. Negotiated programs, prices, determined product selection,

merchandised and designed all print advertising and in-store

promotions

. Hired, trained and managed store supervisors and category managers

under the real Canadian Superstore, real Canadian Wholesale Club and

Extra Foods banners in Western Canada

EDUCATION

Bachelor of Arts -Honors, English & Communication Studies, University of

Windsor Ontario

COURSES/SEMINARS

Search Engine Marketing Professional Certification - SEMPO Institute

SalesForce.com Sales Force Automation - Preliminary Training

Intermediate Coaching Level - Theory and Practice - Hockey Canada

References available upon request

Contact this candidate