Gauravkumar Patel

Phone: 704-***-**** Email: acdk3m@r.postjobfree.com

Profile: Software Engineer

- DEDICATED SOFTWARE ENGINEER WITH A COMPREHENSIVE HISTORY OF ACHIEVEMENT

IN THE CONCEPTUAL DESIGN, DEVELOPMENT AND DEPLOYMENT OF INDUSTRY LEADING

PRODUCT SOLUTIONS.

- A diversified background in the design of telecom, financial, and

software marketing tools with experience collaborating with 3rd party

developers to design product integration solutions.

- Develop customized product solutions by effectively collaborating with

clients to understand internal business structure and operational needs.

- Experience incorporating ITIL standards and educating IT contributors on

the application of ITIL to streamline the software release process.

- Create and implement new features and product improvements that enhance

the client experience by improving the performance, scalability, and

stability of the product platform.

Core Competencies include:

REQUIREMENT ANALYSIS ( PROJECT PLANNING AND ESTIMATION ( TECHNOLOGY

RESEARCH ( APPLICATION DEVELOPMENT ( TESTING ( TECHNICAL DOCUMENTATION (

PRODUCT ENHANCEMENT

Technical Skills

OPERATING SYSTEMS: WINDOWS 2000/XP/VISTA

Languages: C#.Net 2.0/4.0, ASP.Net, AJAX, jQuery, JSON, XML, XSLT, Web

Services, JavaScript, HTML, CSS, SQL, PL/SQL, C, C++, WSDL, SSIS, Perl,

SOAP

Software: Visual Studio 2005/2010, DotNetNuke (DNN 6.0), Adobe InDesign,

Team Foundation Server, TortoiseSVN

RDBMS: Microsoft SQL Server 2005/2008, Oracle10g

Additional Tools and Methodology: Object Oriented Development, Entity

Framework, Test Driven Development, Agile Software Development, Software

Design Patterns, ITIL,SAAS

Software Engineering Experience

BRANDMUSCLE INC. - CLEVELAND, OH 2009 - PRESENT

Software Engineer

Design and implement enhancements and solutions in .Net architecture to

Brandmuscle's hosted Online Ad Builder Solution, "BrandBuilder". Initially

focused on client customization projects responsible for gathering internal

operational requirements from clients and creating and implementing

customized product solutions. Transitioned into the core development group

as a result of superior product knowledge. Partner with a team of 8

developers in entire software development lifecycle including requirements

gathering, design, coding, testing, documentation, integration, and

customer support. Partner with 3rd party vendors to integrate product

solutions to provide a comprehensive and industry leading marketing

solutions suite.

- Following the acquisitions of TradeOne Inc. and Centiv Inc., served as a

key developer in the integration of the BrandBuilder solution with

TradeOne and Centiv product platforms. Collaborated with TradeOne and

Centiv development teams on product architectures and in the integration

of 3 platforms into 1 solution. The new product is the largest suite

marketing solution available on the market.

- Reengineered and enhanced usability of BrandBuilder's core component,

'Composer Window'. Decreased rendering time by 15% for the design of

production ready marketing materials and reduced time of end user

customization of marketing materials by 20%.

- Integrated BrandBuilder with the national consumer and business mailing

list provider USADATA's web service. Communicated with USADATA developers

to gain an in-depth understanding of web service functionality. Developed

an integrated solution that allows BrandBuilder users to create mailing

lists for mass delivery of marketing materials.

- Incorporated BrandBuilder with ExactTarget digital marketing software.

Collaborated with ExactTarget developers to design a solution, which

allows clients to customize and publish digital marketing media. The

solution also allows the customer to produce reports for analysis of

digital marketing strategies. The partnership and enhanced functionality

positioned BrandBuilder in the market as the only ad builder solution to

support all available marketing media.

- Designed BrandBuilder's social media local marketing solution. The

solution included a template for designing, planning, publishing and

scheduling activation of corporate approved marketing offers to Facebook

and Twitter accounts.

- Enhanced the internal efficiency of the BrandBuilder product by splitting

creative material metadata and the InDesign document into 2 separate

entities. The redesign allowed the InDesign document to be reusable with

different metadata whereas in the past, the document had to be customized

for each client. The project reduced the graphic teams creative material

release time on client website by 60% and drastically decreased the cost

of creative material.

- Selected to lead a collaborative development project with Direct TV.

Designed and released a Direct TV Dealer Center portal system using DNN

6.0, which allowed Direct TV to communicate with more than 80,000 users.

Environment: Visual Studio 2005/2010, Microsoft SQL Server 2005/2008,

C#.Net 2.0/4.0, ASP.Net, Adobe InDesign, IIS 6/7

Halcyon Solutions Inc. - Dublin, OH 2009

Computer Programmer Trainee

Designed Oracle Business Intelligence solutions on schemas provided with

Oracle 10g. Installed and configured OBIEE server and web server, created

dimensions and views into repository and generated a set of BI publisher

reports and dashboards.

- Presented multiple interactive reports and dashboards which provided in-

depth insight into data and enhanced computer intelligence.

Environment: OBIEE 10g, Oracle 10g, IIS 6

TIAA-CREF - Charlotte, NC 2008

Process Engineer Intern

Spearheaded a technology reengineering process. Reviewed, analyzed and

reengineered the Change Management and Release Management system for the

Asset Management Information Technology Department.

- Introduced Information Technology Infrastructure & Library (ITIL)

standards, which reduced software testing and deployment time by 20%.

Environment: ServiceNow, ITIL

Bharat Sanchar Nigam Limited (BSNL) - Ahmadabad, India 2005 - 2006

Software Developer

Developed an 'Interactive voice response based system' using Telephony API

on a Windows system to automate the legacy manual fault registration

system. The system was designed to also gather data for analysis and

reporting of reoccurring issues. Designed the implementation code, lead all

testing and released the system into production environment.

- Designed 8 separate modules, which eliminated manual assistance and

significantly reduced manpower requirements. The new system also provided

valuable insight to customer's complaints via informative reports.

Environment: Visual Studio 2003, Microsoft SQL Server 2000, C#.Net 1.1, IIS

6/7

Education

2008, MASTER OF SCIENCE, INFORMATION TECHNOLOGY, UNIVERSITY OF NORTH

CAROLINA, CHARLOTTE, NC (GPA: 3.6/4.0)

2006, Bachelor of Engineering, Computer Engineering, Gujarat University,

Changa, India (GPA: 3.5/4.0)

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