Marketing Management

CHRISTINA ACOSTA

Marketing Management

Technical Proficiency

Platforms: Macintosh and PC

Graphic design software: Photoshop, Illustrator, InDesign, Lightroom

Other software: Word, PowerPoint, Excel, QuickBooks, WordPerfect, QuickBooks, Outlook

Design & Marketing Proficiency

Ad & brochure design Creating & executing social media plans

Logo & identity design Marketing plans & programs

Page layout Collecting & analyzing competitive intelligence

Package design Managing events & promotional programs

Photo retouching

Highlights of Accomplishments

Branding campaigns Marketing communications Procedure writing & training

Business development Market research Strategic partnerships

Events & promotions Marketing / Strategic planning Website layout & content

Experience

Developed corporate identity and integrated marketing plan for Los Angeles-based law firm;

oversaw all marketing communications.

Doubled revenues and tripled law firm’s client base in one year via new integrated marketing plan.

Directed design and wrote content for legal website and oversaw SEO activities.

Wrote all procedures for U.S. Fish & Wildlife Endangered Species database and trained all users.

Tripled number of customers in top printer manufacturer’s customer database; used data for

marketing, sales, and research.

Developed extensive legal network of 100+ lien-accepting doctors throughout Southern California.

Spearheaded multi-billion dollar technology leader’s domestic and international market research.

Wrote all legal and office procedures for personal injury law firm. Handled all vendor negotiations.

Previous Work

2008 - Present

Freelance work & school, Christina Acosta & Associates, Laguna Niguel, CA

1996 - 2007

Marketing Director, Philip Acosta, APLC, Los Angeles, CA

1994 - 1997

Senior Consultant / Program Director (for main CSC client, Infonet), Computer

Sciences Corporation, El Segundo, CA

Other: Epson America, Dataquest (A.C. Nielsen), Ricoh, Biltmore Hotel & Intel

Education

MBA Marketing Management, Golden Gate University, San Francisco, CA

B.S. Marketing, California State University, Long Beach, CA

A.A. Computer Graphics, Saddleback College, Mission Viejo, CA

29521 Via San Sebastian, Laguna Niguel, CA 92677

*********@*****.*** 949-***-****

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