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Manager Marketing

Location:
Manassas, VA
Posted:
March 30, 2014

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Resume:

ELVIRA A. CARUSO

***** ********* ***** ***** 703-***-****

Manassas, Virginia 20110

*******@*****.***

SUMMARY

Results-oriented communications professional with more than 30 years of

experience specializing in Corporate and Marketing Communications. Areas of

expertise include internal and external communications, event planning, and

writing and editing for newsletters, brochures and magazine development.

EXPERIENCE

The MITRE Corporation, McLean, Virginia

2008-present

Communications Senior

The MITRE Corporation is a non-profit organization that works in the public

interest through its four federally funded research and development centers

by partnering with government sponsors to support their critical needs and

missions.

. Edit and format technical documents and presentations for delivery to

government sponsors.

. Research, write, and proofread a variety of articles for internal and

external publications.

. Write and proof in-house announcements/advertisements for a variety of

customers and projects.

. Managed the development, testing, implementation, and publicity for a

new corporate template for technical documentation.

. Developed computer-based training (CBT) module on use of the corporate

template for technical documentation, and worked with the IT group to

design and post the CBT on the intranet.

. Provide corporate-wide training and assistance for users of the

technical documentation template. Assist the Help Desk with user

questions.

. Support other communication team members on a variety of projects

(e.g., events, copyediting and template support).

Aquent LLC, Reston, Virginia

2005-2008

Aquent is a marketing and creative staffing firm that matches professionals

with a variety of job opportunities, including freelance and contract

positions. Assignments have included companies such as The MITRE

Corporation, ExxonMobil, American Systems Corporation and K12.

. Created and/or edited 12 PowerPoint presentations for internal and

external audiences.

. Researched and wrote articles for internal and external newsletters,

intranet copy and internet copy.

. Wrote a new, four-page, two-color brochure on the refining process

from concept to completion.

. Provided support for internal corporate events for ExxonMobil CEO and

Vice President.

. Wrote speaking points for internal corporate events and external

presentations.

. Developed tradeshow booth copy and graphics.

. Composed copy and fact sheets for nearly 20 on-line educational and

home schooling programs.

ELVIRA CARUSO COMMUNICATIONS, Manassas, Virginia

2004-2008

Communications Advisor

Contractor/freelance writer for various businesses and industries.

Communication projects included internal and external communications that

addressed corporate and marketing needs. Clients included:

Alliance for the Polyurethanes Industry (API), Arlington, Virginia

The Alliance for the Polyurethanes Industry promotes growth of the

polyurethane industry, in accordance with the principles of Responsible

Care , and identifies and manages issues that could impact the industry.

. Conducted API website inventory and recommended changes to create a

more user-friendly site for API consumers and technical audience.

. Interviewed industry experts. Compiled information from interviews and

research notes to draft copy for three, quarterly electronic

newsletters.

. Edited and refined copy for three technical brochures.

. Worked with the 2005 Polyurethanes Technical Conference and Trade Fair

Conference Chairperson to research and write her opening and closing

speeches.

KFS & Associates, Evansville, Indiana

KFS & Associates provides strategic internal communications, training and

leadership that concentrates primarily within the pharmaceutical industry.

. Interviewed in-house pharmaceutical staff regarding the company's new

arthritis and diabetes drugs.

. Compiled information from interviews and research to write two

articles for their marketing newsletter.

VERISIGN, INC., Dulles, Virginia

2006-2007

Marketing Manager II

VeriSign, Inc. provides intelligent infrastructure services that

facilitates over 90% of the world's internet traffic, over 37% of e-

commerce transactions in North America, and billions of critical

telecommunications transactions.

. Wrote and edited regional and global internal communication messages

and announcements.

. Researched, wrote and edited the quarterly, global O&I newsletter and

the Information Systems Security Newsletter. Worked with graphic

artist to create layout and distribute.

. Developed outline for the proposed Chief Information Officer

Newsletter and the Office of the Chief Technology Officer Newsletter,

scheduled for future production on a quarterly basis starting 2007.

. Composed website copy for the new Systems Engineering intranet site.

HUNTSMAN POLYURETHANES, West Deptford, New Jersey

1994-2004

Americas Communications Manager (2000-2004)

Senior Communications Specialist (1998-2000)

Communications Specialist (1994-1998)

Huntsman Polyurethanes is an international producer of chemicals and

chemical systems for customers in the construction, refrigeration,

insulation, packaging, automotive seating and interiors, furniture,

footwear, composite wood products, thermoplastic polyurethanes (TPU) and

adhesives, coatings and elastomers markets.

. Managed Corporate Communications for the Americas region. Liaised with

global counterparts.

. Active member of Core Crisis Team responsible for Crisis/Media

Training for eight Americas' sites. Shared training/simulation results

with counterparts in Europe and Asia.

. Responsible for media relations, including oversight of press release

distribution, preparation of press kits and scheduling of interviews.

Developed and wrote 12 to 20 press releases per year for the Americas.

. Managed Marketing Communications and budget for eight business

sectors. Responsible for brochure development, advertising development

and placement, and tradeshow coordination and development.

. Wrote for and/or produced up to six, quarterly company newsletters and

magazine (internal, external, regional and global). Publications

ranged from two-color, eight-page newsletters to four-color, eight to

24-page newsletters and magazine with distributions from approximately

500 to 70,000 circulation.

. Worked with vendor to developed and manage application displays at

Huntsman Polyurethane sites.

. Teamed with Industry Managers and Technical Support staff to research,

write and produce technical literature from concept to completion.

. Authored/edited speeches and presentations for corporate executives.

. Managed all aspects of annual customer appreciation event. Reduced

overall event cost by 50% while maintaining the same quality and

format.

. Represented Huntsman Polyurethanes at the Alliance for the

Polyurethanes Industry (API) meetings.

. Appointed Communications Chairperson for the API Communications

Committee from 2000 to 2003. Grew this committee from one person to an

eight-person team. Provided personalized communications assistance to

the various API Industry Committees.

Prior to 1994, worked for Deltech Engineering, Inc., HIMONT, U.S.A., Inc.,

UNISYS Corporation, Fair Hill Corporation, and the National Association of

Fleet Administrators. Positions included communications specialist,

technical writer for government proposals, public relations administrator,

and editorial assistant.

EDUCATION

Bachelors of Arts, Journalism, New York University, New York, New York

Certificate in Commercial Art and Design, University of Delaware, Newark,

Delaware

PROFESSIONAL ORGANIZATIONS

International Association of Business Communicators (1989-2005, 2010-

present)

LANGUAGES

Fluent in Italian.



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