Sales Account Executive
Resume:
JAMES ATKINS
North Wales, PA **454
***.*********@*****.***
Phone: 215-***-****
SUMMARY:
Sales professional with over 15 years of high performance results across
digital, print, and lead-generation based media platforms. Consistently
setting records for revenue, new business development, share of market, and
share of account growth.
EXPERIENCE:
FirstWord - P/S/L Group - (remote position) August 2013 -
March 2014
FirstWord supplies global news and intelligence to the pharmaceutical
industry. The service provides the top industry news stories on a daily
basis in a format that is quick and easy to access so that users can always
be in-the-know about the latest news and developments in their industry.
Director, Sponsorship Sales
Responsible for digital advertising & custom content sales focused on
Pharma Marketing / Clinical / R & D markets. Startup Territory.
eHealthcare Solutions - Ewing, NJ
March 2012 - August 2013
eHealthcare Solutions (EHS) is the largest professional facing advertising
network in healthcare.* (source: ComScore) EHS' mission is to aggregate
niche audiences for the for the benefit of both marketers and publishers.
Primary site partners include American Academy of Family Physicians,
American Diabetes Association, Drugs.com, and over 75 other leading medical
societies, associations, and publishers.
Director of Partner Cultivation / Business Development
Responsible for increasing total network scale and quality audience through
developing relationships with major medical societies / associations and
premier medical publishers.
. 2012 performance goal was to sign 18 publishers and to increase
network impression levels by 22%. Results were 27 new partners and
an impression increase of 34%.
. To date in 2013, signed 14 new sites versus a Q1 goal of 9.
PBP Media - Malvern, PA April 2011 - Feb 2012
PBP Media helps organizations increase sales and revenue through pre-
qualified lead generation, appointment setting, targeted email blasts,
and industry specific e-newsletter sponsorships. With 1 million subscribers
in over 15 market segments, PBP Media reaches the top decision makers in
today's most vibrant sectors - from IT to Health Care, Higher Education to
Human Resources.
Account Executive
Digital advertising sales and lead generation programs focused on
Healthcare & I/T Markets
Grew sales pipeline from $0 (startup) to average monthly
revenues of
$54,000 monthly, within the first 7 months
Consistently made a minimum of 90 contacts per day
UBM Canon / Med Ad News - Newtown, PA May 2007 - Feb 2011
Med Ad News, launched in September 1982, continues to be the industry's
publication of record providing broad coverage and incisive analysis of the
issues, events, trends, and strategies shaping pharmaceutical business,
marketing, and sales-reaching key players in the evolving pharmaceutical
marketplace.
Regional Account Manager
Print / digital advertising sales to client base consisting of
pharmaceutical sales and marketing executives (domestic & international)
within an assigned territory.
Increased revenue annually by between 18% to 34%.
Grew territory from $550,000 to $2,300,000 in 3 years.
.
BBA New Homes Directory - Doylestown, PA Oct 2005 - April
2007
Multi-state directory for new construction home builders to showcase homes
/ communities
Account Executive
Responsible for generating new advertising revenue in a series new homes
construction print / digital directories.
Territory consisted of PA / NJ / DE / VA.
Increased revenue by over 200% within first year.
Turned around under-performing brands, growing them from losing
money to being $60,000 per month in the black.
Merion Matters - King of Prussia, PA Sep 2003 - Oct
2005
Merion Matters, the company behind ADVANCE, has focused on bettering the
careers of our
healthcare community since its inception as a magazine publisher in 1985.
Today, our diversified
interests highlight a commitment to serving the informational and career
needs of 1.8 million
nursing and allied healthcare professionals.
Account Executive
Print / digital advertising sales within an assigned set of healthcare
publications. Client base included domestic and international companies.
Focused on Nursing & Audiology markets
Achieved constant 107% to goal average
Attended national trade conferences on regular basis for lead
development / networking.
The Reporter Newspaper - Lansdale, PA Feb 2000 - Sep 2003
The main daily newspaper serving the North Penn / Indian Valley areas
Account Executive
Print / digital advertising sales within assigned territory. Account base
ranged from local business owners to national chain stores.
Consistently exceeded monthly sales goals
Responsible for key category territory
Consistently achieved 100% of revenue goals
Assisted in the creation of new advertising products resulting
in new revenues
Charles G Leon Insurance Agency - Ottsville, PA Jul 1995 - Jan
2000
Independent insurance agency representing multiple insurance carriers
offering life / health & property insurance policies.
Insurance Agent
Sold all types of insurance to individuals & small / medium sized business.
EDUCATION:
Kutztown University -Class of 1995
Bachelor of Science - Business Administration Finance / Economics
Responsible for 100% of tuition and related expenses
Contact this candidate