Marketing, Social Media Maintenance, Media, Public Relations, Branding

Juliana Rachel Kelm

***** ******** ****** *** *******, CA 90024 ************@*****.*** 707-***-****

Objective: To implement my skills and to gain further experience with special branding, merchandising, public relations, and marketing.

Education

UCLA, Los Angeles, CA University of Sydney, Sydney, Australia Fall 2012

Major: Sociology Minor: Film Class of 2013 Fall 3.6 GPA

Order of Omega, Greek Scholastic Honor Society, Golden Key International Honour Society (top 15%)

Experience

Kristin Banta Events, Beverly Hills, CA June 2013 - December 2013

Position: Branding, Marketing, Special Events and Wedding Coordination Intern

Responsible for assisting extremely prestigious Hollywood wedding planner with myriad aspects of her self-made business; provided upkeep and support of thoroughly revamped website; performed maintenance of her blog, maintenance and scheduling content for her social media, including Twitter, Facebook, and Instagram, through the multi-media platform WhoSay; assisted with booking venues and scheduling events; attended client consultations, and helped to create and maintain her brand image through collaborations and forging relationships with similar companies and vendors; performed daily office tasks including clerical filing and answering phones; undertook longer-term tasks including attendance of and assistance with her events (California Wedding Day cover photo shoot); provided television production support, including set-up and decoration and video performance (Cupcake Wars episode); provided support at multiple weddings, including set up and strike down and at various speaking engagements (the first LGBT Wedding Expo in Los Angeles)

BrandLink Communications, Beverly Hills, CA Spring 2012

Position: Media/Talent Relations and Marketing Internship for Public Relations and Communications Company

Responsible for social media promotions with viral marketing, Twitter, PR media alerts, digital press releases for special events and promotions for clients including local Hollywood clubs and businesses, exclusive hotels, high fashion, and celebrities; undertook research to improve reach and effectiveness of Twitter and Facebook; performed hotel bookings, club amenities arrangements, celebrity gift bag prep, clerical filing and answering phones, fashion wardrobes for clients, and Excel spreadsheets for various events

Camp Kesem, UCLA Chapter Westwood, CA 2012 - Present

Position: Governing Board Member, Marketing and Social Media Coordinator of 100% free, student-run summer camp for children whose parent has cancer or has passed away from cancer

Responsible for community outreach and publicity to identify sponsors, employees and attendees; produced promotional videos; increased expansion of Los Angeles news coverage; facilitated corporate relationships and solicited funds matching; coordinated press releases for camper recruitment, fundraisers and other special events, including gala benefit; provided weekly updates of website; maintained social media outlets, including Facebook, Twitter, Instagram, and organized promotional pictures and videos

Trendera, Beverly Hills, CA Fall 2011

Position: Trend Forecasting Marketing Intern for media research company, with focus on cultural trends and film/television Responsible for trend research on all facets of popular culture, including analysis of teen trends and fads; identified information and performed analysis included in tri-annual cultural trend analysis report sold to corporate clients; identified influential food and media bloggers and monitored blogs for trend information; analyzed marketing strategies of movie releases and reception of new television shows; compiled marketing links and public relation lists; prepared materials for national forecasting conference; undertook email campaign to solicit further information

UCLA Athletic Department, Westwood, CA Fall 2010 - Fall 2013

Position: Blue and Gold Team member, a highly select group of UCLA students working with athletic department in marketing, recruitment and special events

Responsible as liaison and tour guide for athletic recruits and families, including biographical recruit information, marketing and promoting UCLA to athletes and their parents, and post-tour recruit evaluation with analysis of likelihood of UCLA enrollment; performed special events responsibilities, including set-up, check-in and greeting of attendees, cash exchange, and clean-up; provided maintenance of databases and communication support of recruits through personalized letters, mailings, tracking and follow-up; represented UCLA on football and basketball game days, meeting with recruits and their families, answering questions and giving tours

Harmony Festival, Santa Rosa, CA March 2010 - June 2011

Position: Festival Intern, Office and On-site during the 3-day music festival

Responsible for creation of internet advertising and networking, including Facebook, Twitter and email; developed online promotional material; worked with distribution of print advertising throughout county; served as communications liaison with sponsors; set-up and maintained Festival hotline for general public; performed clerical and accounting support work, including billing; provided post-event evaluation; created gift bags for VIPs; provided set-up of booths and sponsor check-in as well as set-up and maintenance of VIP Section, including food, beverage and dessert maintenance; oversaw VIP car check-in; undertook marketing focus for teen segment, including social media, public relations and served as teen spokesperson

Abercrombie and Fitch, Santa Rosa, CA Fall 2009 – Fall 2012

Position: Stock worker in charge of re-stocking the floor with products, in charge of all displays, sales clerk

Responsible for keeping the sales floor stocked with the correct number of products, replenishing items as they were bought. Took in new shipment orders, tagged them, put sensors on them, steaming clothes and prepped the items to go out on the floor. In charge of floor-set changes, including re-dressing mannequins, changing closet configurations, changing clothes, picture and perfume displays. In charge of dressing room maintenance and customer service; sales clerk when needed.

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