Marketing Manager

Claudia Caballero de la Serna

Marketing Manager

*********.********@*****.***

*** *** ***

C/ Monteleón, 42 5º pta. 7. Madrid

es.linkedin.com/in/claudiacaballero/

@CaballeroClaus (Twitter)

clau.cabal (Skype)

Marketing professional with over 3 years experience in the dept. Marketing at a Spanish multinational. Working

closely with Product Manager, Sales team and Marketing HQ to develop and implemented the Marketing Plan.

Responsible for analyzed KPIs and marketing campaigns ROI. Currently involved in Online Marketing and Social Media

strategies, willing to face new challenges.

Professional Experience

2013-2014 Plastica&derma – Online Marketing

Know-how Develop Online Marketing Plan and built the company name

Email Marketing Definition of SEO y SEM strategies

Digital Marketing Launch PPC Marketing campaigns

Content Marketing Built the website and blog

CRM Management Social media dynamization (Facebook, Twitter and YouTube)

Launched Mkt Campaigns Content Marketing, email marketing and media planner managing

RRSS Manage the marketing budget

Media Planner

Co-Marketing

2011-2013 Panda Security – B2B Marketing Senior

Events

Develop and implementation of the Marketing Plan

Launch email marketing, display and products campaigns

Monitoring KPIs and marketing campaigns ROI

Skills CRM Management. Definiton process to support Sales team.

Energic Media Planner managing and organizing events

Proactive Content marketing and Social media dynamization

Team player Co- marketing with Partners. Lead generation and loyalty currents

Creative customers.

Analysis skills Manage the marketing budget

Self- motiveted

Focus on achievements

2010- 2011 Panda Security - Marketing Assistant

Implementation the Marketing Plan

Media Planner managing and analysis and presentation of campaigns

Complementary Knowledge

results.

Salesforce (CRM)

Created brochures and merchandising. Coordinated and

Google Analytics

management timings.

Google Adwords

Created newsletters, launch email campaigns and maintenance

Hootsuite

Partners website

Dreamweaver

Organizing events

Photoshop

Freehand

Jun/Ag 2010 Impact 5 - Trainee Account Manager

MS Office

Acoount Management support.

RRSS

Created and coordinated marketing brouchures.

Invoice control and managment timings

Languages

Jul/Sept 2009 Dinarte - Marketing and Pr Assistant

Spanish

Pr and Social Media support. Colaborated within Media Planner

English

specialist coordinating marketing brochures and managing timings

French

Academic Training

2005-2010 Advertising and Public Relations Degree at San Pablo- CEU University

Complementary information

(Madrid)

Availability for travel

2013-2014 Postgraduate Degree of SEM and Marketing PPC Specialist at UNED

Driver`s license and own car

(Madrid)

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