Marketing, Sales, and Communications Professional

SCOTT SMITH

** **** ****

203-***-****

Middletown, CT 06457

*****.*********@*****.***

MARKETING/SALES PROFESSIONAL

Business Development Account Management Sales

Budgeting

Project Management Marketing Campaigns

Marketing Strategies

Trade Show/Events Customer Service

Data/Research Analysis

ADDITIONAL SKILLS

Proficiency in Microsoft Office Suite

Familiarity of Adobe Creative Suite

Proficiency in Sales Management Software

EMPLOYMENT HISTORY

Regional Sales & Marketing Manager

THE JOB SHOP COMPANY --- Prospect, CT

2012 --- 2013

. Maintained assigned account bases while developing new accounts.

. Located and contacted potential clients to offer advertising and

marketing services.

. Created customized marketing campaigns and services for new

accounts

. Attended sales meetings, industry trade shows, and training

seminars to gather information, promote products, expand network of

contacts, and increase knowledge

. Identified, developed, or evaluated marketing strategy, based on

knowledge of establishment objectives, market characteristics, and

cost factors.

Rights & Acquisitions Manager

TANTOR MEDIA, INC. --- Old Saybrook, CT

2005 --- 2012

. Generated new business and expanded product list through

identifying and negotiating deals with agents & other publishing

companies

. Managed department & staff to ensure company goals and targets were

achieved

. Coordinated or participated in promotional activities or trade

shows, working with sales, marketing, or production managers, to

market products and services.

. Formulated, directed and coordinated marketing activities and

policies to promote products and services, working with marketing

and sales managers.

. Collected and analyzed data on customer demographics, preferences,

needs, and buying habits to identify potential markets and factors

affecting product demand.

Simulcast Operator-Producer-Marketing Assistant

AUTOTOTE ENTERPRISES, INC. --- New Haven, CT

2004 --- 2005

. Coordinated and managed simulcasts and commercials used for nightly

local cable television program and associated Autotote Viewing

Centers

. Produced marketing promotions for use on cable program and with

company affiliates

EDUCATION

Fitchburg State University, Fitchburg MA - Bachelor of Science (B.S.)

Communications

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