Cristina M. Johnson
St. Louis, MO 63130
*****************@*****.***
EXPERIENCE:
Enterprise Holdings, Inc., St. Louis, MO May 2008 - Present
Direct Marketing Specialist:
● Implemented and tested data transition from external source to internal SAS tool
for advanced campaign management purposes.
● Manage development and execution of marketing campaigns, including
Enterprise Car Sales and various OEM programs
● Developed and implemented solution to improve customer data security
● Manage agency relationships, budgets, and project and deployment timelines
● Communicate plans, strategy with senior management
Technology Product Administrator:
● Contributed to strategic online initiatives of EHI web products
● Researched and analyzed Internet activity in support of various initiatives
● Ran formal/informal training for technology and communication
● Defined and managed processes and workflows in conjunction with IT
development teams
TMP Directional Marketing, St. Louis, MO December 2006 - March 2008
Assistant Account Executive:
● Maintained successful relationships with clients and publishers, including
company’s most lucrative contract
● Served as a liaison among Account Executives and clients to communicate
deadlines, essential processing and distribution information
● Monitored and managed more than 20 accounts daily
ACTIVITIES, VOLUNTEER WORK:
● Think, Learn and Study, Program Director, 2011 – Present
● Promotional Marketing, Independent Contractor, 2007 - Present
● Big Brothers Big Sisters, Mentor, 2009 – 2011
● Urban League Young Professionals of Metropolitan St. Louis, Community Service
Committee, 2010 - 2011
● Memory Makers (Alzheimer’s Association), Event Coordinator, 2010
● Enterprise Holdings, Inc. Corporate Tour Guide Program, Guide, 2009 – 2010
● GSLABJ Minority Journalism Workshop, Staff, 2009
EDUCATION:
University of Missouri, Columbia, MO
Bachelor of Arts in Interdisciplinary Studies, May 2006
Concentrations in Communication and Sociology
Minor in Business Administration
MAP Scholar 2002-2006
COMPUTER SKILLS:
● Software/Applications - Microsoft Office Programs (Access, Excel,
Communicator, Outlook, Power Point, FileMaker, Sharepoint and Word), CQ5 CMS,
Coremetrics, Hitwise, IBM ClearQuest, Tealeaf, Internet Explorer, Mozilla Firefox, OMS
Production Environment, SAS Customer Intelligence, Adobe Acrobat and various
company specific content management systems and other analytic tools
PROFESSIONAL CERTIFICATION:
● DMA Direct Marketing Professional, 2013
● Principles of Project Management Certification, 2013
REFERENCES: Available upon request