Elizabeth Andrade
Miami, Florida 33178
Cellular: 786-***-****
E-mail: *********@*****.***
Objective Desire a management position that will utilize diversified work
and educational history in analysis, marketing, finance and
international business.
Professional . Innovative marketing, financial, and project
analysis professional
Strengths . Experience in implementing marketing/e-marketing analysis
programs
. Capable of assessing situations and implementing successful
plans of action
. Continued experience presenting to and making recommendations
to top executives
. Multilingual: English, French, and Spanish
Education Masters in International Management with Concentration in
Finance; 1991
GARVIN GRADUATE SCHOOL OF INTERNATIONAL MANAGEMENT
(THUNDERBIRD); Glendale, Arizona HONORS GRADUATE
WORK-STUDY INTERN; Phelps Dodge (Fortune 500 Company):
Strategic Planning; Conducted geographic diversification
study including market, country and competitor analysis.
Conducted subsidiary acquisition study.
Bachelor of Science in Accounting, Minor: French; 1988
St. JOSEPH'S UNIVERSITY; Philadelphia, Pennsylvania
HONORS GRADUATE; GRADUATE ASSISTANT
Professional Experience
2006-Present Sr. Strategic Business Development Analyst
AMADEUS; Miami, Florida
Responsibilities Include:
. Sales and Market Evaluation: Collect, summarize and
evaluate business intelligence and competitive
intelligence. Identify and prioritize market and sales
opportunities. Set targeted market priorities by
setting new market opportunities and prioritizing
existing segments. Interactive continuously with Sales
and Marketing to ensure communication and execution.
. Efficiency: Manage program for business improvement:
Created and managed customer efficiency program.
Formed procedures and reports which resulted in
substantial customer and company productivity and
savings.
. Strategic Planning: Assess the market and
competitive landscape. Also assess the company position
within the market through SWOT and other mechanisms.
Produce strategic plan with Key Performance Indicators.
This process includes merger and acquisition
assessments. Present the results to the executive team.
. Acquisition Analysis: Assess potential partnership
and acquisition opportunities
. Business Modeling: Create, evaluate and presentation
business models for strategic opportunities and
partnerships
. Executive Presentations: Present business
evaluations, business plans, business assessments,
mergers and acquisitions analysis to executive
committee.
2001-2006 Senior Business Analyst
ROYAL CARIBBEAN CRUISE LINES INTERNATIONAL; Miami, Florida
Responsibilities Include:
. Analyze e-marketing activity/campaigns including click stream
and trends
. Conduct customer segmentation analysis
. Manage web analytical tool (Net Genesis); Project Manager for
upgrade to 6.0
. Analyze prospective and current strategic alliances
. Provide analytical support on tactical and strategic
special projects
. Evaluate advertising and marketing effectiveness
Accomplishments:
. Developed scorecard to track site activity including bookings
. Compiled key analysis of Revenue and Market share
. Conducted demographic analysis of customers, whereby increasing
targets
2001. Latin America Country Analyst and Controller
CITIGROUP INTERNATIONAL; Miami, Florida
Responsibilities Included:
. Handled project management, project controls, analysis,
planning, and performance; Identified key
activities/cost drivers for this banking group
. Managed product profitability activity based costing
. Managed regional project approval, spending, and performance
tracking
. Provided variance analysis and conducted risk management
. Managed planning process for the Operations and Technology
Group of the
Latin America Consumer Bank; Liaison with project
managers/staff
. Presented plans to senior management
Accomplishments:
. Assisted in computer model development to streamline statistics
. Established policies and processes for tracking activities
. Set up web site to gather and post performance indicators
1996-1998 Senior Financial Analyst
MOTOROLA; Boca Raton, Florida
Responsibilities Included:
. Managed planning, financial management, and internal controls
for the Network Communications Division, Latin America
Operation responsible for investing in and managing
joint-venture communication enterprises
. Prepared detailed financial statements; forecasts; variance
analysis
. Calculated investment evaluations (internal rates of return,
net present values, break even years)
. Performed audits; investigated revenue streams, procurement
cycles, cash disbursement, and computer system controls
Accomplishments:
. Developed 10 to 15 year business models for prospective joint
ventures, business expansions, and divestments
. Prepared annual budget and 5-year strategic plan and statutory
reports
1994-1996 Management Consultant
PRO-TECH, INC.; Miami, Florida
Responsibilities Included:
. Team leader for Oracle Manufacturing and Financial Systems'
Project
. Coordinating business activities and training personnel
Accomplishments:
. Re-engineered business processes whereby increasing
productivity 35%+
. Implemented accounting system for largest distributor of
exercise equipment in Costa Rica; Fluent Spanish spoken
throughout tenure
1994. Business Development Analyst
BBS ASSET MANAGEMENT; White Plains, New York
Responsibilities Included:
. Handled marketing and statistical services
. Presented investment services/products; served as corporate
liaison
. Managed and prepared all Response for Proposals
. Calculated and circulated rates of return and portfolio
analysis/statistics
Accomplishments:
. Assisted in establishing U.S. subsidiary of a Swiss investment
bank
. Trained in Geneva, Switzerland at Bank's head office
1992. Fixed Income Systems Analyst
THE DELAWARE GROUP; Philadelphia, Pennsylvania
Responsibilities Included:
. Coordinated fixed income trading system by analyzing business
needs
. Assisted portfolio managers with analytical projects
Accomplishments:
. Assisted in implementation of financial system (CODA)
. Streamlined activities (MIS, Fixed Income, Equity, Accounting)