MELISSA A. VARNER
Knoxville, TN 37934
Cell: 865-***-****
E-mail: acda4j@r.postjobfree.com
__
SUMMARY:
Conscientious, highly motivated individual with over twenty (20) years of
diverse experience in social media, sales, public relation and media
relations. This experience includes the sole proprietorship of four
separate businesses and being familiar with all aspects of owning and
running your own company, including the development of social media
platforms, business plans, marketing, finance, and public relations.
PROFESSIONAL EXPERIENCE:
Suddenly Social
Owner - Social Media Company
2012-Present
Meet with client, meet needs of client, draw up
proposal and contract
Plan and implement daily, weekly and monthly goals
Develop and maintain including updating, blog,
generating greater numbers on social media sites
Develop monthly newsletter, create Facebook,
Pinterest content
Luxury Beauty Products, Knoxville, TN 2009 - Present
Owner - Internet Blog for Healthcare and Beauty
http://www.luxurybeautyproducts.blogspot.com/
Designed and maintain blog focusing on beauty, fashion, and
lifestyle products.
Monthly followers are in excess of 50,000.
Won "Best Beauty Blog" award in Oct. 2011.
Develop and send media kit to potential advertisers in related markets.
SunSmart PR, Knoxville, TN 2006 - Present
Owner - Independent Public Relations & Sales Firm
Independent public relations firm representing companies in the UV
protection industry. Also serve as Independent Sales
Representative for some companies (client list includes TUGA, Max-
Out, Splashskins, Alex & Me, and Solar Eclipse).
Skilled in prospecting, cold calling, following up on leads,
negotiating with customers, closing the sale and writing up the
contract.
Participate in product development with Clients and business
partners.
EDUCATION:
BA - Major: Elementary Education, Kent State University 1995
Concentration: Social Studies
Graduated Summa Cum Laude
AFFILIATIONS / ACHIEVEMENTS:
Parent Liason Rocky Hill and West Valley Middle School
2004 - Present
Parent Teacher Organization Public Relations Chairperson, Yearbook
2005 - 2006