Marketing Manager

Jacob Joy

*** ****** ****, *********, *.C V*J *X* . 604-***-**** .

********@*******.***

SUMMARY OF QUALIFICATIONS

. Experience in marketing, public relations, social media, communications,

events management & advertising

. Demonstrated ability to lead projects

. Professional communication skills

. M.B.A. in Marketing & Advertising

. Computer skills- the expert with MS Office

PROFESSIONAL EXPERIENCE

Marketing Strategy & Communications Manager

2013 - 2014

Intercontinental Air Travels & Academy

. Spearheaded the Marketing Strategy and Communications wing of the

agency with major focus on new markets & business acquisition

. Initiate and implement qualitative and consumer research studies to

identify opportunities

. Partner with Advertising & Media agencies for marketing campaign

creation and execution

. Partner with Event Managers for conducting events & promotions

Senior Marketing Communications Manager 2012 - 2013

Dishnet Wireless Ltd

. Worked on Communications, PR, Alliance/Cross promotional plans,

which include creation/supervision of content for such plans

. Initiate and implement qualitative research and use its findings to

create/better marketing strategy

. Awarded "Achiever Award" for conceptualization & execution of cross

promotional marketing activity that resulted in increased monthly

sales of 47% during the promo period

. Partner with Advertising & Media agencies for marketing campaign

creation and execution

. Partner with Event Managers for conducting events & promotions

. Handle Circle Marketing budgets with allocation and optimization basis

limitations/targets/objectives

. Ensure the brand communication strategy translates to positive brand

results in terms of brand image and return-on-investment

Marketing Manager 2010 - 2012

Adlabs Media

. Reported to National Marketing Head and Branch Head

. Handled 360 degree marketing- Creation of the Brand, Marketing,

Communications, PR & Promotions plans

. Awarded "Promotions Champ" for contribution to national events

activity

. Awarded "Operations Champ" for consistency in executing large format

promotional activity

. Coached and counseled the Sales team on product knowledge and means to

identify and maximize on business/revenue opportunity

. Single point-of-contact for all marketing related external and

inter-departmental needs

. Initiate and implement research and use its findings to create/change

marketing / content strategy.

. Conceptualize, introduce and implement on-air and off-air integrations

for radio campaigns

. Partner with Advertising & Media agencies for marketing campaign

creation and execution

. Partner with Event Managers for conducting events & promotions

. Ensure the brand communication strategy translates to positive brand

results in terms of brand image and return-on-investment

Marketing Manager 2007 - 2008

Zest Holidays

. Helped create and launch a new brand- Zest

. Single point-of-contact for all external and inter-departmental needs

. Coached and counseled the Sales team on product knowledge and means to

identify and maximize on business/revenue opportunity

. Worked with store management on employee training and recruitment of

the best staff members

. Create Marketing & Communications plans

. Conceptualization and execution of activity

. Partner with Advertising agencies for brand campaign creation and

execution

. Partner with Event Managers & Vendors for conducting events &

promotions

. Ensure the brand communication strategy translates to positive brand

results in terms of brand image, return-on-investment & achievement of

sales targets

Assistant Manager- Marketing Communications

2005 - 2007

Airtel Communications

. Create the Marketing Communications & PR Plans

. Develop and implement Circle brand strategy

. Partner with Advertising & Media agencies for campaign creation and

execution

. Partner with Event Managers for conducting events & promotions

. Ensure the brand gets optimum visibility and recall

. Optimal utilization of budgets for Media and Promotional marketing

activity

Executive & Senior Executive- Account Management 2003 - 2005

Young & Rubicam

. Brands worked on include Airtel, ING Bank, ING Insurance, Mc Dowell's

Signature, Mc Dowell's Honey Bee, Information Technology Park Limited,

Accenture Technologies, Reva Electric cars.

. Interaction with clients at multiple levels for creation of

communication strategy & advertising campaigns

. Execution of all above-the-line & below-the-line advertising campaigns

that include web advertising, television, radio, print & out-of-home

media.

. Work on new business development pitches

EDUCATION

Certificate in Business Administration- Marketing Management 2008

- 2010

Mount Royal University

MBA- Marketing & Advertising

2000 - 2002

School of Communication & Management Studies

Bachelor of Communication & Mass Media

1997 - 2000

C.M.S College

REFERENCES

. Available Upon Request

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