Digital Marketing

Experience

Fruit of the Loom - October **** - Present

Bowling Green, KY

Digital Marketing Analyst - March 2013 - Present (Fruit of the Loom Inc.

Brands - Fruit.com, VanityFairLingerie.com, Curvation.com)

Summary: As a Digital Marketing Analyst my responsibilities include

management of SEO-driven content creation, on-site marketing and analytics,

as well as management of 3rd-party retailer presence

(ex. www.walmart.com/fruitoftheloom).

. Coordinate interactive marketing programs that promote brand awareness

and further the company's

multi-channel sales objectives

. Develop and manage execution of multi-channel marketing & merchandising

that integrates national advertising with on-site promotions.

. Work with outside agencies to create and optimize SEO tactics (ex.

blogs, landing pages, keyword rich product descriptions, etc.) to

increase search engine relevancy and page density based on select

keyword groups

. Act as liaison between agency and internal stakeholders (ex. Marketing,

Legal, etc.) for all creative communications including, display

advertising, landing pages and retailer assets.

. Manage pipeline and development of content and assets for online

properties, including corporate and 3rd-party retail sites

. Created product photography guidelines that streamlined the production

process and synergized asset requirements for multi-purpose use

. Create results-driven test programs to optimize merchandising and

marketing efforts

. Use Google Analytics to inform site optimization programs

. Coordinate with internal and external agencies to produce, integrate

and execute content pages for Fruit.com

. Create and present post-campaign analysis to internal stakeholders

. Provide Search Engine Marketing (SEM) - Paid Search (PPC) and Search

Engine Optimization (SEO) - website and email analytics for a company-

wide marketing mix analysis program

. Led a search for a cost-effective email service provider to be utilized

across various business units, which resulted in a savings of over

$140K per annum

. Developed and implemented an email strategy that increased sales

revenue by 25%

E-Commerce Marketing and Merchandising Specialist - October 2011 - February

2013

(Fruit.com, Spalding.com, RussellAthletic.com & RussellOutdoorsGear.com)

Summary: As a Marketing & Merchandising Specialist my responsibilities

ranged from working with marketing and merchandising teams on new product

setup to managing email campaign execution and analysis.

. Daily review of site traffic, conversion, and average selling price

. Created results-driven test programs to optimize merchandising and

marketing efforts

. Created and maintained quarterly merchandising and email calendars for

each site

. Responsible for inventory management to ensure adequate stock levels

with online fulfillment partners

. Merchandise e-commerce sites and ensure visibility of all featured

products

. Liaise with Marketing and Advertising teams to incorporate brand

messaging in the online experience

. Provide products and pricing for marketing activities (paid search,

affiliate marketing, email marketing, social media, etc.)

. Work with Merchandising departments to bring new products into the

online assortment

. Present quarterly reports on promotions, performance, and future goals

. Work with Web Design department to develop creative assets for on-site

promotions

. Main point of contact for internal e-commerce stakeholders

Experience Continued

Scientia Data - March 2010 - March 2011

London, UK

Account Manager

Summary: As an Account Manager my primary functions were to ensure client's

needs were met with each campaign by getting the client a great ROI and

build a loyal customer base through excellent customer service and solid

strategy.

. Plan, create and execute Direct Mail and Email campaigns with accuracy

in a fast-paced environment

. Liaise with the Production departments to ensure best-in-class

execution

. Source and validate partner data lists for CPA, CPL and CPC test

campaigns

. Monitor and report on Inbox Deliverability

. Conduct A/B test campaigns

. Achieve monthly revenue targets

AT&T Corporation -July 2008 - August 2009

Lexington, Kentucky

Sales Consultant

Summary: As a Sales Consultant I was responsible for acquiring new

business for AT&T mobility services, including lead generation,

recommendation of hardware solutions and account management.

. Maintain client relationships

. Meet and exceed sales mix of over 40% iPhone sales

. Exceed 120% of corporate-set sales targets on a regular basis

Education

Western Kentucky University - August 2004 - May 2008

Bachelor of Arts (BA), Graduated with honors (Cum Laude)

Major - Advertising, Account Services

Minor - Marketing

Skills

Proficient in Microsoft Office Suite '07 & '13: Word, Excel, and PowerPoint

Experience with Adobe Creative Suite 4: Indesign, Photoshop, and

Illustrator

Email Marketing

Google Analytics

References - Available upon request

Contact this candidate