Padminie Boodram
** *** ******* *** • Toronto, ON, M6K 0A5 • Tel: 647-***-**** • Email: ********@*****.***
May 24th, 2014
Dear Sir/Madam,
I am currently seeking a full-time position in Marketing and recently came across your posting for Entry Level
Marketing Professionals on Indeed.ca. I have been working in various Marketing and Administrative positions for the
last 8 years and currently hold a position as an Event Marketing Manager at Microsoft Canada. I have over 5 years of
experience in events working on the industry side with a great deal of agency exposure. In addition to Event Planning,
I have experience in Marketing (planning, creative briefs, multi-channel execution, reporting and measurement of
campaign results), as well as Advertising, including end-to-end management of online and print advertising.
In my current job, I am responsible for planning Retail facing partner events for all Microsoft product categories across
Canada leading execution and owning each project. I work with internal training managers, account and product teams,
as well as external agencies to plan each event and ensure everyone involved is aligned on all aspects.
In my previous position at 247Security Inc, I was directly involved in all Marketing campaigns from start to finish
including the pre-campaign market research, planning, execution and promotion of each event, as well as post-event
analysis. I also helped plan, schedule, and manage all print and online advertising on a yearly and campaign-specific
basis including budgeting, research, contract negotiation and implementation. In addition, I performed key
administrative functions, supervised the inside-sales team and supported the outside-sales teams.
I also have over 13 years of experience in the Sales and Service Industry holding both supervisory and managerial
positions. I am a motivated, responsible, and reliable individual with exceptional interpersonal skills. I work well
under pressure in fast paced environments, excelling both as an individual and as a team member. Moreover, I am a
hard worker who likes to undertake new challenges and has demonstrated success in all my endeavours.
I’ve attached my resume below with additional employment details and would appreciate the chance to meet with you
to further discuss my qualifications.
Thank you in advance for your time and consideration.
Sincerely,
Padminie Boodram
OBJECTIVE
To secure a challenging and rewarding position in a Marketing/Admin/Sales role within your organization which will
allow me to make a positive contribution and utilize my various skills and work experience.
Padminie Boodram Tel: 647-***-**** Email: ********@*****.*** Page 2
KEY COMPETENCIES
• Enthusiastic self-starter with great written/oral communication and interpersonal skills.
• A team leader with strong analytical, organizational, time management, and coordinating abilities.
• Possesses exceptional attention to detail combined with the capacity to think independently and creatively and
the ability to analyze and resolve problems adapting to a variety of challenging situations.
• Thinks proactively, with the ability to anticipate and work within aggressive deadlines.
EDUCATION
• Honours Bachelor of Arts Specialist in Philosophy and Major in English
2003 – 2008 University of Toronto
PROFESSIONAL EXPERIENCE
Microsoft Canada Head2Head 2013 - Present
Microsoft Canada is the Canadian subsidiary of the American multinational corporation. It is a developer and
manufacturer that licenses, supports, and sells computer software and hardware. Its best known software products are
Microsoft Windows, Microsoft Office, and Internet Explorer and hardware include the Xbox /Xbox One game consoles
and recently, the Microsoft Surface tablet.
Retail Services Event Marketing Manager
• Work with training managers, agency leads, and in conjunction with account and product
teams to own execution of all in person training events.
• Own management of booths, signage and all general display logistics for training events
working with display agencies to ensure the appropriate creation and usage of assets for each
footprint ranging from 10’x10’ to 40’x80’.
• Manage hardware and software used to support training events as well as own configuration
of these assets tailored to each event.
• Work with various agencies to source and own execution of various event training assets
such as printed collateral and promotional merchandise.
• Create, maintain and own the execution of a metrics program to measure the impact of
training events.
• Clearly outline event goals and strategies as well as overall plan for successful execution of
all events by all members involved.
• Own the management of all event forecasts, budgets, and schedules.
247Security Inc A subsidiary of TME-Inc 2010 - 2013
247Security is a Leading provider and manufacturer of mobile digital video recording equipment, security cameras
and GPS data management applications valuing approximately $12 million in annual revenue with 60+ employees.
Sales / Marketing Assistant
• Assisted with the development of the quarterly and annual business strategies including
budgeting, forecasting, marketing and advertising.
• Created, maintained and managed monthly and annual marketing and advertising plans,
timelines, and sales reports.
• Managed regular marketing strategies to increase brand awareness, create and update
advertising and marketing copy.
• Planned and coordinated numerous marketing events within budgetary and scheduling
constraints.
• Conducted market research including planning and implementing surveys, questionnaires,
and focus group meetings.
Padminie Boodram Tel: 647-***-**** Email: ********@*****.*** Page 3
• Coordinated up to sixty tradeshows annually across Canada and the United States, and
represented the Company at key locations.
• Interviewed, trained, created projects for and supervised inside sales staff.
• Developed strategies to increase operational efficiency and effectiveness, and to reduce
expenditures.
• Supported sales staff, reviewed and processed sales orders, and corresponded with
customers regarding sales inquiries, orders and escalations.
• Prepared monthly profit/loss statement to monitor sales, tradeshow, marketing and
advertising expenses.
• Prepared documents and packages for RFP/RFQ bid responses.
Bell Technical Solutions 2007- 2010
Bell Technical Solutions (BTS) is a wholly owned subsidiary of Bell Canada that specializes in the installation of Bell
services.
Special Projects Coordinator / Customer Service Representative
• Created and managed operational processes for more than forty field technicians in
accordance with work force management standards.
• Responsible for trouble shooting significant customer and technician scheduling issues.
• Gathered data in order to create and analyze various reports on installation completion to
enhance response time.
• Responded to inbound customer and technician inquiries regarding various Bell services.
• Enhanced customer satisfaction through follow-up contact.
• Monitored technological availabilities to inform customers on availability of new options.
• Processed applications and placed orders for Bell internet, television, and phone services.
• Promoted products and services to customers and consistently met or exceeded sales goals.
Lids / Headquarters 2005 - 2007
The LIDS Sports Group, operating within Hat World, Inc., is comprised of the LIDS retail headwear stores, the LIDS
Locker Room specialty fan retail chain, the LIDS Clubhouse retail stores, the LIDS Team Sports wholesale team sports
business and the Internet businesses.
Assistant Manager
Interviewed, hired, trained and supervised employees in cashier, sales, and customer service
positions maintaining a co-operative working environment, and ensuring daily and weekly sales
goals were met or exceeded consistently.
Opened and closed store and registers being responsible for daily bank deposits, daily and
weekly paperwork and reports outlining previous and new sales standards.
Assisted in opening and setting up new and existing stores at five different locations,
merchandising displays according to company standards.
• Provided friendly and efficient customer service for all customer inquiries including sales,
refunds and escalations.
References available upon request