Bharat Rawal

**** **** ***** ****, *** ***

Cell 443-***-**** email: acd97i@r.postjobfree.com

Objectives

Seeking for Business/Marketing Analyst position where my international

business and research experience in addition to the intellectual potential

can be utilized in converting possible business opportunity in to long term

sales revenue.

Education

D.Sc. Information Technology, Towson University, December 2011.

M.B.A. UB/Towson University, December 2008.

M.Sc. Physics, South Gujarat University, India, May 1989.

B.Sc. Physics, South Gujarat University, India, May 1986.

Industrial Experience

I have over 10 years of marketing experience in Pharmaceutical and Health

Care Industries. I was looking overall marketing activity like, developing

and implementing marketing strategies, marketing research, coordinating

various departments in the organization. Develop key content website and

other electronic communication. I have successfully developed and

implemented marketing strategy for customer relationship and retention for

the domestic and international market.

Over a ten year period, I have gained value added experience in a

pharmaceutical company in India. Starting with a junior level marketing

job, I was rapidly promoted to a high level manager in the organization,

where I made significant contributions to the organization. This experience

improved my personal, communication and managerial skills. During this

period, the broad experience gained varied from marketing new products,

branding products, dramatically improving sales, managing employees

successfully, help employees to increase their productivity and job

retention. Also, I have successfully handled large Government and WHO

procurement.

In charge of all Marketing Channels: SEO, SEM, affiliates, flash sale,

feeds, re-targeting, social media, email, direct sales.

. Analyzed marketing competitive landscapes, developed and refined

marketing plans to increase online and onsite/store revenue and drive

customer traffic

. Designed ecommerce and customer facing websites for small business

owners

Designed the effective marketing strategy and implementation materials.

Implemented the process optimization techniques to optimize customer

satisfaction and sales revenue.

Increased ecommerce conversion rate by 50% through innovative multi-channel

initiatives and promotions

. Initiated improved channel tracking strategy which allowed for a

better, more consistent tracking and understanding of ROI across

channels

. Implemented targeted on-site surveys to determine improvements to

customer experience

. Improved conversion rate of sales promotions by leveraging social

media

. Created an aggressive marketing campaign that leveraged the urgency of

a time-limited promotion on repetitive cycles

. Converted social media channels into on-site traffic with an average

20:1 ROI

. Developed a test program to determine revenue potential of social

media channels which were used to create new marketing strategies

. Implemented an innovative social pricing program that invented

customers to use social login to receive site-wide discount pricing

. Negotiated and managed vendor contracts which led to a 19% reduction

of cost

. Led a vendor team to identify and launch improvements to SEM campaigns

and new channels

. Moved SEO program in-house and implemented a new content centric link

building program with social signal campaigns

Improved flash-sale revenue 75% by creating a voucher redemption up-sell

program

. Initiated an internal flash sale program that leveraged social media

fans and advertising

Managed a team of 450 employees. Trained and created a champion program to

strengthen teams' cross- function skills

Business Analyst:

. Worked as business/ marketing analyst since the requirement gathering

phase in Health Care.

. Designed the business requirement and marketing strategy based on the

project scope and software development life cycle

. Facilitated and managed meeting sessions with senior management from

various business areas including operations evaluation department, end

users, technical support, developers etc.

. Conducted interviews with key business users to collect requirement and

business process information. Developed business process models in Rational

Unified Process to document existing and future business processes.

. Performed extensive requirement analysis including data analysis and GAP

analysis.

. Developed business requirement specification documents as well as high-

level project plan.

. Designed and developed all Use Cases and UML models using MS Visio.

. Developed Sequence Diagrams, Activity Diagrams.

. Played a key role in the planning, testing and implementation of system

enhancements and conversions.

. Writing and execution of Test Plan, conduct Test Plan Review and creating

Test Schedule.

. Wrote test cases, expected results and test scripts as per business

requirements.

Skills

Operating Systems Windows (all), HP-UNIX, Linux,

Programming Languages Java, C, C++

My SQL

Healthcare Tools

Business Analysis Tools Relativity Application Analyzer, Profiler, Clarity

Environment: Rational Requisite Pro, Rational Rose, RUP Methodology,

Microsoft Project, Microsoft Office suite, Clearcase, and Visio

Sever optimization, Data visualization,Google Analytics, Microsoft Office,

Visio, Microsoft Project, Email Marketing, Organic Search, Paid Search,

Search Engine Marketing, Social Media, Project Management, Product

Management, Facebook Advertising, Adobe Creative Suite, Media Forge,

Channel Advisor, Google Tag Manager and SPSS, SAS, CCNA.

Research Experience

Over the three year period, the doctoral thesis work has provided me with

incredible experience and knowledge. During this time, I have learned how

to identify and solve problems in the real word. The split protocol thesis

was implemented on a bare machine server, where there is no operating

system or a kernel. Understanding and mastering the bare machine computing

posed me with a daunting challenge. Building bare machine Web servers and

clients based on the split concept provided me with vast knowledge and

experience in software development and testing. It also enabled me to

master various network protocols including: HTTP, TCP/IP, and Ethernet.

Numerous benchmark tools such as "httpref," "htpp_load," and "Wire-shark"

were used during the research. Other network elements such as Gateways,

Switches, and Routers were used to build a local Internet to conduct

performance measurements. Installation and configuration of Linux expertise

were needed to set up and run clients on Linux systems. In addition, I have

also experienced in applying for potential grants, NSF, DARPA, NIH and

state agencies. I have conducted breakthrough research in the field of

information technology and Bioinformatics/medical sciences in collaboration

with leading institutions like Harvard Medical College and Wake Forest

University Baptist MED Center., I have mastered the academic aspect of

research including: literature search, identifying research issues, solving

technical problems, planning and executing research plans, writing peer

reviewed papers and presenting at professional conferences.

Professional Affiliations

Member of International Society for Computers and Their Applications

(ISCA), IEEE, American Marketing Association (AMA), Honor society of

Marketing Mu Kappa Gama and International Student Organization,

Honors and Awards

- Nominated for John Robert Gregg Award 2014 for outstanding teaching

and research. This is a prestigious award given by the National

Business Education Association and McGraw Hill Publishing.

- Nominated to the Elite team Shaw University for outstanding

performance.

- World's coolest business writing competition "Moshpit," Grater

Baltimore Technology Council, 2008

- International Student Scholarship award for Books: Merick Business

school academic achievement scholarship awards 2008

- Merit Scholarship, South Gujarat University, India.

References

Dr. Harold Ramcharan

Department of Computer and Information Sciences

Shaw University, Raleigh, NC 27601

acd97i@r.postjobfree.com 919-***-****

Dr. Ramesh K. Karne, Professor and Dissertation Chair

Department of Computer and Information Sciences

Towson University, Towson, MD 21252

acd97i@r.postjobfree.com, (410) -320-2185.

Dr. Alexander L. Wijesinha, Professor

Department of Computer and Information Sciences

Towson University, Towson, MD 21252

acd97i@r.postjobfree.com,(410) - 704-4660.

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