Manager Marketing
Resume:
Name: Sarah Campbell
Residence: Chelsea, NYC, 10011
Email: ************@*****.***
Key Skills:
- Senior Marketer with +14 years’ experience
- Exceptional communicator with strong flair and liking for creativeness combined with
practicality
- Strong in negotiation, leadership and presentation skills
- International experience (Europe + 5 years, Asia 2 years)
- 6 years experience in Music sponsorship & negotiation.
- Confidence in relating to top management and stakeholders
- Extensive experience on both client and brand side
- Ability to formulate effective, strategic client solutions
Tertiary Education: University of South Australia
Bachelor of Business – Majoring in Marketing
High Distinction Average across all subjects- graduated on the top 2 percentile.
Employment History:
Senior Brand & Development Manager
Asahi Premium Beverages - August 2011- February 2014
RESPONSIBILITIES: SPONSORSHIP & BRAND PARTNERSHIP STRATEGY
(MUSIC & LIFESTYLE)-
($3.7m Budget Management)
- Create and implement overall sponsorship & brand partnership strategy for all brands.
- Ensuring all content derived from all partnerships and sponsorships is on-brand,
consistent in terms of style, quality and tone of voice, and optimized for search and user
experience for all channels of content including online, digital, social media, email, point
of purchase, mobile, video, print and in-person.
- Mapping out a content strategy that supports and extends marketing initiatives, both
short- and long-term, determining which methods work for the brand and why.
- Integration of content activities within traditional marketing campaigns with a focus on
digital.
- Ensuring consistent global experience and implement appropriate localization/
translation strategies
- Lead development of integrated marketing efforts with the Brand team
- Advance consumer insights and brand strategy
- Present regular reports on the development, delivery and management of APB’s
strategic sponsorship plan to the Head of Marketing & the APB Executive team
- Manage the sponsorship budget and report regularly to the Head of Marketing & the
CEO
- Management of relationship with the following festivals: Stereosonic, Big Day Out, Falls
Festival, Bluesfest, Southbound, Soundwave, and other smaller local festivals
INTERNATIONAL & CORPORATE STRATEGY -
($1.8M Marketing A&P Management)
- Delivery of APB commercial operations & marketing strategy within the export markets
Assist in the identification, evaluation, negotiation and execution of strategic partnership,
joint venture and M&A opportunities (Asia & Europe)
- Management of APB & IDA IP marketing programs in AsiaPac
- Strategic development of key stakeholder relationships (internal and external)
- Implementation & management of commercial rights (across the business for all brands).
- Develop effective business relationships with commercial rights agents and external
stakeholders to deliver value and meet KPI’s in Export Markets via commercial activity
- Develop and lead the development of an annual commercial plan which delivers key
revenue targets to APB
- Work across the organisation identifying and developing potential partnership
opportunities
Sponsorship Manager- Music & Lifestyle
Carlton United Breweries- [formally Fosters Australia] - 2 years
RESPONSIBILITIES –
($4.2m Budget Management)
- Developed & managed the music & lifestyle sponsorship and experiential strategy for
CUB- Australia’s Largest alcohol company.
- Worked closely CUB Brands teams in regards to planning and activating authentic
consumer focused ideas at the following sponsorship properties:
-Stereosonic/ Future Music Festival/ Parklife/ Soundwave/ Laneway/ Falls Festival/
Southbound/ Bluesfest / & Big Day Out/
- Management of pre & post event amplification plans for these events- i.e. digital
strategy integrated marketing communication plans.
- Provision of quarterly reviews of best case practice [internal and external properties] to
various stakeholders at CUB & external partners where appropriate.
- Budget, deadline, legal, commercial management & capacity planning for all of the
above listed events
Brand Manager –Anheuser-Busch InBev Portfolio- Stella Artois
Fosters Australia- 3 years
RESPONSIBILITIES-
Brand Contribution (post profit split): $12 million / GSR: $47.7 million [Portfolio] TOTAL
A&P: $5.1m
- Develop and manage brand & marketing strategies to achieve profitable growth.
- Grew Stella Artois Brand Commitment from 19.1% to 24.2% & Increased consumption
across competitive set from 7.3% - 17.1% - all within a 6 month period.
- Increased Awareness from 40-44% & Increased Trial from 25-27% (within 1 x year)
- Lead and develop Trade Marketers & Assistant Brand Manager to enable achievement
of strategic goals and sales targets.
- Management & Control of National brand budget [A&P] - control marketing spend and
analysis of effectiveness of spend.
- Monthly review and report on sales performance, sales forecasts & competitor analysis
-Review & make recommendation to change market initiatives within Australia to the
global team to generate incremental revenue, create business efficiencies and achieve
better working behaviours.
- Accountable for P&L- including license component, COGs analysis, wholesale/ retail
margins and business efficiencies.
National Promotions Manager - Radio
Austereo Pty Ltd – 2 years
RESPONSIBILITIES
($2.2m Budget Management {Direct} & $3.2m Budget Management {Agency})
- Collaborate with key internal teams and external contacts to develop, strategize and
implement marketing plans, campaigns and projects for Australia’s largest commercial
radio network.
- Monitor marketing spend, adhere to budgets and measure success of projects to ensure
most effective allocation of finances.
- Creation of marketing tools such as video clips, digital tools, artwork and photographs.
- Developed strong relationships with repertoire owners and international contacts for
coordinating releases, e.g. marketing strategies; promotional opportunities; tours; release
dates and special requests.
Television Producer
George Patterson Y&R Advertising- 1 year
RESPONSIBILITIES
- Coordination of the production aspect of agency derived TVC’s
- Budget & legal compliance management
- Management and control the production budget
- Client liaison management.
- Management of production and post-production techniques for associated projects
Account Manager
Leo Burnett Advertising – 3 years
RESPONSIBILITIES
- Grow the client portfolio revenues to reach GP goals- which was achieved for both
years
- Manage and influence senior-level client contacts and maintain positive working
relationships
- Advise on all aspects of the online marketing mix and their deployment to achieve a
client’s business objectives
- Reviewed financials of associated projects and ensure profitability, capturing all
associated costs.
- Determined and confirmed financial contributions from partners for brand marketing
initiatives.
Referees/ References
Available on request
Contact this candidate