SEM Managwee
Resume:
MARIA THERESA V. SALAZAR
Home Address: **** ******** **.
Lakewood, CA 90712
Mobile Phone: 310-***-****
Email: ****************@*****.***
JOB OBJECTIVE: To work with a company that fully utilizes my skills and
potentials and be recognized for my performance for
contributing to the company's growth and success.
SUBJECTS/EXPERTISE: SEARCH ENGINE OPTIMIZATION/PPC MANAGEMENT, SALES &
MARKETING, CONSULTANCY, WEB & DATABASE DEV'T., SOCIAL MEDIA
MARKETING, USE OF MS OFFICE & OTHER SOFTWARE APPLICATIONS,
PROJECT MANAGEMENT, WEB ANALTICS USING GA & OMNITURH
SUMMARY OF QUALIFICATIONS:
. More than 8 years experience with search engine optimization and
PPC management
. Outstanding quantitative/analytical skills to analyze pay per
click campaign data and provide implications, recommendations
and testing plan.
. Ten years of Information Technology (IT) experience in
marketing, computer applications consultancy, conducting
computer trainings.
. Innovative, resourceful and insightful; loves challenges.
. Can adapt to various culture and environment, flexible and well
traveled in various Asian countries and U.S. states, attending
seminars and conferences on Information Technology.
. Very good management, marketing, organizational, communication
and inter personal skills.
RELEVANT EXPERIENCE:
PPC Analyst/SEM Manager
. Manage & oversee various online advertising accounts consisting
of thousands of paid ads in search engine marketing like Google,
Bing and Adroll as well as social media marketing like Facebook
. Research on keywords to bid on relevant to each product
. Implement remarketing campaigns targeting existing and non-
converting visitors
. Manage PPC campaigns for two Brands or sites for PPC Channel
. Reports to President and Director of Marketing
. Using Google Analytics, analyze the performance of each
marketing channel
. Provide new ideas and create and manage new projects using JIRA
. Analyze pay-per-click ads in a quantitative setting to optimize
ad performance & improve ROI of various PPC accounts
. Identify, predict, and react to trends in ad performance and in
the account at large
. Actively test, analyze and optimize keywords' title,
descriptions, landing pages and position to increase ROI and
drive sales.
. Implement successful bidding strategies and effective keyword
management on pay-per-click search services including Google,
MSN Adcenter, ebaykeywords, Superpages & various shopping sites
(Bizrate, Nextag, Shopping.com, Yahoo Ad Central).
. Ongoing management of pay-per-click (PPC) campaigns including
reporting, analysis, and optimization recommendations.
. Perform research on keyword search terms, including competitors'
keyword lists and bid strategy.
. Run reports like account cost reports, conversion reports,
campaign performance reports, etc
. Keeps track of each PPC account's click through rates, cost,
cost per conversion, ROI, & budget.
. Prepares a weekly and monthly ROI Analysis Reports, using Google
Analytics and Omniture.
. Provide the VP of Marketing various statistical & graphical PPC
reports.
Product Manager Position
. Recruited about 200 dealer partners/companies and trained
them on various computer software.
. Prepares Marketing Business Plans and marketing strategies
to achieve targets.
. Conduct sales trainings and product trainings for the Sales
people, in house and for clients.
. Motivated the sales within and outside the company to do
their best and help achieve their targets/ goals by
implementing incentive programs.
. Increased client base and implemented various promos,
programs to generate sales revenue.
. Managed around 20 in house sales people, 300 reseller
companies.
. Prepare sales and marketing training materials for internal
sales people and for various clients.
. Conduct marketing and sales training courses for existing
and new resellers.
. Do research and gather competitive info to implement
effective channel marketing Programs to counter attack
competing distribution companies in order to increase sales
revenue.
. Using MS PowerPoint, conduct presentations or business
review for principal based on quarterly sales performance
and present other pertinent data.
. Discuss with existing and potential clients or companies
the new and existing products that could be beneficial to
their company.
. Build stronger relationships with suppliers and vendors.
. Recognized by the VP for Marketing and Sales for the job
well done.
. Awarded Product Manager for Achieving the Sales Targets.
Applications Consultant Position
. Conduct systems study to know the endusers' needs.
. Implement Business Planning Control System (BPCS) as an
Enterprise Resource Planning (ERP) solution.
. Conduct trainings for the endusers of the systems.
. Develop, maintain and enhance existing online package
programs.
. Provides technical support for the Business Planning
Control System.
WORK HISTORY:
Mar 2013 - Apr 2014 PPC Analyst/SEM Manager Inmotion Hosting,
Inc.
Sept 2003 - Jan 2013 PPC Analyst/SEM Manager US Auto Parts
Network Inc.
Nov 2000 - June 2002 Product Manager Tech Pacific Philippines
June 1997 - Oct 2000 Product Manager Lamco International
May 1996 - May 1997 Applications Consultant Systems
Standard Inc (SSI)
Nov 1992 - May 1996 Technical Support Staff Asian
Development Bank
EDUCATION:
Bachelor of Science in Mathematics
University of the City of Manila, Philippines, 1992
(scholar) for the Programming Course
TRAININGS ATTENDED:
. Attended Google Seminars, Bing Seminars and Yahoo Search
Marketing/Overture trainings
. Attended MS Distributor Training in Singapore
. Attended a Computer Associates Seminar in Orlando, Florida
. Attended a seminar on "The Use of Statistics in Everyday
Life".
. Attended various seminars on various computer software
applications
AFFILIATIONS/ VOLUNTEER ACTIVITIES:
. Choir member of the ADB Catholic Ministry
. Member of the PLM Mathematical Society
. Secretary of the PLM Debating Society
. Officer and member of various clubs during my high school &
college days
AWARDS:
. Graduated Valedictorian in Elementary & Salutatorian in High
School and one of the top 5 B.S. Math students
. Awarded as Best in Science "Mercury Drug Award"
. Awarded partial scholarship by STI for Computer Programming
Course
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