Marketing Manager

Ryan Potter

Chief Marketing Officer - eLux Market

San Antonio, TX

****.******@**********.*** - 281-***-****

WORK EXPERIENCE

General Marketing Contractor

eLux Market - San Antonio, TX - September 2008 to Present

Participated as a key team member on all product launch activities

• Worked closely with product manager to study products or services and identified the main selling features

• Assisted in the planning, concept development and execution of print and online campaigns

• Monitored corporate communications plan and strategy for uniformity in message, including templates, tag

lines, and logo usage

• Maintained knowledge of marketing trends, developments, and best practices in marketing communications

and media delivery fields

• Developed a functional marketing strategy and implemented into website redesign

• Created templates for use in consumer communications

Marketing Specialist

Professiona Medical Equipment - Bulverde, TX - August 2012 to August 2013

Professional Medical Equipment, Inc. Bulverde, TX

• Increased business revenue 4 times the company's previous year results

• Established online presence through the use of social networks

• Successfully designed and optimized a website for two businesses owned by company

• Enhanced the presentation of the online product catalog and the affiliated pages

• Produced and executed business plans and strategies

• Tracked website statistics with google analytics

• Managed and trained sales staff

• Created and managed online advertisements

• Developed email marketing campaigns

• Provided technical innovations and solutions

• Gathered and organized lead information

Home Improvement Marketing Representative

Excel Construction - Sugar Land, TX - April 2006 to September 2010

Optimized existing website for best SEO Practices

• Established social networks such as Facebook

• Served as a product specialist by answering consumer questions

• Developed a functional marketing structure which increased the growth of the company

• Achieved rapid growth of cliental, approximately up to 65%

• Promoted sales at 14 Houston and Katy home shows

• Developed a complete managerial outline for growth and success of the business

• Assisted with at least 5 estimations to calculate forecast of home improvements

LEADERSHIP/EXTRACURRICULAR ACTIVITIES

Eagle Scout

• Boy Scouts of America

Key Accounts Manager

Program for Excellence in Selling - Houston, TX - January 2010 to May 2010

Successfully led team to achieve quota by 120%

• Maintained current corporate accounts while working to add on additional corporate accounts

• Scheduled meetings with corporate accounts to ensure they were taking full advantage of our program

benefits

• Presided over weekly team meetings to discuss the needs of our corporate accounts

• Delegated tasks to team members

American Marketing Association (AMA Organization)

• Excelled by assisting teams for philanthropy, fundraising, operations, communications

• Completed approximately 16 hours of community service

Advancement via Individual Determination (AVID Program)

• Increased college readiness, school wide education and performance

• Learned business professionalism for all 4 years of High School

EDUCATION

Bachelor of Business Administration in Marketing

Bauer College of Business, University of Houston

August 2010

Corporate Entrepreneurship by Wolff Center for Entrepreneurship

SKILLS

Communication, articulation, web design, target marketing, market research, business development

LINKS

http://www.eluxmarket.com

https://www.linkedin.com/profile/view?id=49532261&trk=nav_responsive_tab_profile

ADDITIONAL INFORMATION

TECHNICAL SKILLS

Outlook 2010, Word 2010, Excel 2010, Access 2007, PowerPoint 2010,

Adobe Reader 8, Publisher 2007, HTML, Web Development and Design,

Photoshop, Illustrator, Dreamweaver, Flash, ACT Software

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