Sales Manager

Diane Coogan

Berwyn, Illinois 708-***-****

***********@*****.***

Accomplished and innovative sales professional with a comprehensive

background in spearheading all aspects of business development and account

management duties. Exceptional ability to research industry trends,

perform competitive analyses, and use findings toward designing and

executing sales strategies and solutions. Adept at building, planning and

structuring new business and expanding sales into new markets by staying

abreast of current market changes. Ability to juggle multiple projects

simultaneously while working under pressure in fast-paced environments.

Effectively defines, develops and implements targeted action plans to

maximize bottom line profits.

ACCOMPLISHMENTS

. Increased territories for businesses ranging from real estate

appraisals to security to advertising, by 70-150%.

. Trained and developed successful sales staffs in the highly

competitive media field.

. Expert at quickly developing strong relationships and client loyalty

with individuals, companies and ad agencies.

. Pioneered and developed new territories for companies with little or

no presence in the market.

WORK EXPERIENCE

Freelance Sales & Marketing

2013-2014

Centralized Showing Service

Regional Account Executive-IL/WI

2012

. Built positive relationships with existing customers, via phone,

email, social media, networking. Contract negotiations and service

evaluations.

. Conducted on-site and online training sessions for customers as

needed, and as new services/features were developed.

. Handled service related questions and issues with customer service and

website.

. Cold-called prospective offices and booked appointments to introduce

CSS to real estate firms, brokers and agents. Networked within the

real estate community.

. Presented CSS in office meetings using online tools, web demos,

Powerpoint.

Command Security Corporation 2008-

2011

Sales Executive-Midwest Region

. Created and developed sales of security guard services to a variety of

industries including, but not limited to, commercial & residential

properties, hospitals/medical facilities, construction, financial

institutions, retail, hospitality, manufacturing & distribution

centers.

. Pioneered the sales effort in the Illinois/Indiana region for a

national company in an extremely tight and competitive market.

. Extensive cold calling via telephone and in-person prospecting.

Clipper Magazine

2005-2008

Account Executive

Personally responsible for sales, content, marketing focus, design, layout,

production and printing of two direct mail magazines to 50,000 homes in

Santa Monica, CA, and to 50,000 homes in Beverly Hills, CA in a deadline

intensive environment.

. Increased magazine advertising revenue from $12,000 to $40,000 per six

week issue

. Extensive cold-calling via in person visits and telephone.

. Assisted business owners with the development of an effective direct

mail campaign to insure maximum results.

. Recipient of multiple awards each issue for largest increase in number

of pages, revenue per page, increase in number of new advertisers,

number of repeat advertisers, and cross selling into other magazines.

Electronic Appraisal Solutions

2003-2005

Regional Sales Manager

. Pioneered and generated residential appraisal business in Southern

California with mortgage lenders, brokers, banks and credit unions for

the Northern California-based company.

. Extensive prospecting, cold-calling via in-person and telephone.

. New business development resulted in increasing EASI's regional

presence by 80%.

KMPC, AM1540 Radio

1997-2002

Senior Account Executive/Local Sales Manager

. Created advertising sales, hired, trained and mentored new

salespeople, and organized local office and staff expansion as part of

a new business-development initiative.

. Designed, developed and implemented creative radio-based media

campaigns to capture the clients' target market, expanding revenue

streams and driving competitive leveraging.

. Generated approximately 80 percent of the station's revenue and

developed new business for the company's national network of 400+

radio stations.

Anchor Graphics

1993-1996

Sales and Office Manager

. Oversaw office administration and scheduling of production staff.

. Trained and worked with staff in sales development, resulting in 90%

gains.

Fidelity Arts of California

1989-1993

Regional Sales Manager-Midwest

. Developed a five state area for the largest wholesale publisher of

signed and numbered limited edition, moderately priced art, based in

Los Angeles. Territory consisted of IL, IN, MI, OH & WI, with

occasional sales trips to the East Coast.

. Prospects and clients included interior designers, retail art

galleries, art consultants, architects, furniture retailers and

showrooms, and end users referred by clients.

. Travelled extensively within territory by vehicle, transporting

physical samples of each piece published by the company, numbering

well over 300.

. Increased the territory by 500+%.

EDUCATION AND TRAINING

. LACC/UCLA

. Participated in a variety of formal sales training throughout my

career.

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