Sales Account Executive

Gregory B Hunt

**** **** **** ***** **** 585-***-****

Fairport, NY 14450 acd7tb@r.postjobfree.com

Interactive Media Sales, Marketing and Strategy Executive

PROFESSIONAL PROFILE

Strong sales career providing results, strategic planning, focused mission building and compelling client

value in the areas of interactive applications, media sales, marketing and broadcast media. I am a results

driven executive with 10 years experience in the broadcast and interactive industry. Entrepreneurial

alacrity and enthusiasm with technology know how to consult projects, innovate and launch new

strategies.

SALES SKILLS

• Account acquisition and retention

• Cold calling and telephone sales

• Business to Business and Business to Consumer Sales

• Powerful Presentations

• Lead qualification and generation

• Customer Support and Education

PROFESSIONAL EXPERIENCE

Consultant/Account Executive November 2012 Present

Bartlett Media Group Rochester, NY

Provide consultancy and strategy for brands by way of digital applications and services to bridge the gap

between a brand and its audience.

• Developed and launched loyalty platform “bonus room” for client that Increased listener database

from 500 to over 3000 and garnered new digital revenue.

• Increased affiliate base by over 80% over an 8 month period.

• Agency and Sponsor cold calling averaging 400 dials per week.

INTEGRATED MARKETING SPECIALIST February 2012 November 2012

Entercom Communications Rochester, NY

Solutions based selling for new and existing clients by way of a multi platform approach to achieving

client needs and goals by utilizing on air, digital, mobile and on premise capabilities. Responsible for

creative copy writing, conceptual proposal creation, agency negotiation and promotional support.

• Responsible for high profile agency clients including: Subway Restaurants, Ralph Honda, Admar

Supply

• Cold Calling dials averaging 300 per week

VICE PRESIDENT/AFFILIATE RELATIONS July 2010 November 2011

Listener Driven Radio, LLC Westlake, Ohio

Consult stations and affiliate LDR software suite around the world to terrestrial and online radio stations

by way of cold calling, online and on premise demonstrations.

• Instrumental in growing affiliate base over 400% from 20 to over 100 in first year.

• Garnered affiliates in 9 of the top 10 markets in the US in the first 12 months.

• Managed team of 4 on the Citadel Media Networks team to increase pipeline activity.

• Cold Calling dials averaging 300 per week.

INTERACIVE SOLUTIONS SPECIALIST August 2008 June 2010

Triton Digital Media Buffalo, NY

Consulting radio, television and broadcast groups on brand development, web site traffic growth, website

UI and digital advertising revenue to create listener engagement and overall monetized interactive

strategy.

• Responsible for the acquisition of Cumulus Radio corporate WMS deal on over 100 stations

• Signed Hall Communications entire group of 21 stations for streaming, loyalty and websites.

• Cold call dials averaging 200 per week

PROMOTIONS DIRECTOR August 2003 June 2004

KB RECORDS Charlotte, NC

Responsible for the promotion and marketing of label artists to: radio, agents, venues and press. Also

responsible for tour management and merchandising of label artists.

• Built label distribution network throughout the southeast averaging 50 dials a day.

• Increased value of label to maximize profit for sale.

PROMOTIONS DIRECTOR/WKGS & WNVEOctober 2002 July 2003

Clear Channel Radio Rochester, NY

Designed, developed and executed on air, online and on premise station and client promotions. Assisted

in creating new NTR opportunities to maximize client and station success. I was the brand ambassador

for radio stations with a focus on customer and client relations.

ADVANCED SKILLS

•

Google Analytics Google Apps Mac OS X

• • •

Zoho CRM Goldmine Adobe Creative Suite

• • •

Salesforce.com Windows SugarCRM

• • •

EDUCATION

Wingate University, Wingate, North Carolina

Communications

Empire State College, Rochester, New York

Bachelor of Science in Management Information Systems *December 2014

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