Sales Manager

STEVEN B. LANGER 847-***-****

**** **** ***** ************@*****.***

Buffalo Grove, IL 60089 LinkedIn : stevelanger

Twitter : SBL0711

Product and Strategic Marketing Director

Generated $2 Billion in Revenue during career. Defined products and solutions, and drove sales in USA and Asia.

Multi-cultural leader who has traveled to 26 countries for business including China, Singapore, Taiwan, Korea, Malaysia,

Thailand, Germany, United Kingdom, Japan, Brazil, Malta and Canada.

Experienced global telecommunications product and sales leader. Successfully launched Smartphones, Tablet PCs, wireless

data modems, cellular networks and IP networks, as well as applications and solutions.. Entered medical industry with

experience selling cloud services to medical device manufacturers and distributors. Accelerated annual sales through

expertise in technology needs evaluation, business development and applications and service feature introductions.

Significant roles held in technical sales, and partnership and alliance management. Regarded as a trusted business partner,

product champion, customer advocate and expert public speaker. Areas of expertise include:

• Product Roadmap Development • Product Management • Product and Solution Marketing

• Project Management • Software Program Management • Product Launch / Gates

• Portfolio Product Planning/Execution • Sales Planning and Forecasting • Technical/ Solutions Sales

• 3rd party Relationship Management • Strategic Partnerships and Alliances • National Retail Relationships

PROFESSIONAL EXPERIENCE

MOBILE WORKFORCE INC., Buffalo Grove, IL (Health Care /Medical Industry) 2012 to 2013

A cloud services start up focused on the medical device industry.

Director, Sales and Marketing

Recruited by the CEO and President and tasked to accelerate B2B sales growth of supply chain and sales productivity cloud

service for medical device manufacturers and distributors. Focused on sales growth, enhanced brand recognition, building

its social networking presence. Highly demanding role in business prospecting with executive suite level of major medical

device companies, value-based selling, which included message development, developing target list with prioritization, “cold

calling,” contract negotiations, new feature prioritization. Expanded customer base beyond solely orthopedics with prospects

in cardiology, ear/nose/throat, and biologic segments.

2000 to 2012

MOTOROLA MOBILITY, a Google Company, Libertyville, IL

Technical Sales Director, North America (2006 - 2012)

Selected to lead Technical Sales activities for Smartphone and Tablet PCs at mid-sized cellular carriers, distributors and top

national retailers. Secured support for smaller carriers with senior executives, identified and prioritized key differentiating

factors. Multifaceted role entailed carrier, distribution and national retailer relationship building, product roadmap

development, specification requirement discovery/evaluation/negotiations, quotation development, and ROI analyses.

• Expanded sales by $50M by gaining executive management approval to modify “Tier 1” carrier portfolio to supply Tier 2

and 3 carriers, including but not limited to MetroPCS, Cricket Wireless, and Cincinnati Bell Wireless.

• Developed fiscally responsive and mutually beneficial product compliance proposals through prioritizing customer

requirements with Motorola technical capabilities, consistently exceeding targeted sector ROI objectives.

• Successfully guided the technical and commercial initiative for the first Android Smart phone with IP-67

LifeProof/durable advantages, at MetroPCS. This groundbreaking program was expected to produce $15M in annual

gross margin, and sustained the carrier relationship, delivering business performance.

• Evangelized the value of Tablet PCs and supported $20 million in business regarding XOOM Tablet PCs generated

from major retailers and VARs, such as Wal-Mart, Target, Best Buy, Costco, RadioShack and SYNNEX.

• Supported sell in and product selection for $250M of postpaid and prepaid handset and tablet PCs at National Retailers,

representing Motorola up to the Divisional Merchandising Manager level.

May 2014

STEVEN B. LANGER Page Two

Senior Portfolio and Product Manager, Asia Markets (2002 - 2006)

Promoted to lead front end planning, and product launches for Asian market. Launched 10-15 products annually, with

primary emphasis on Greater China. Developed and maintained 2 year product roadmap. Managed product planning and

launch phased process with strategic Asian-based ODMs. Extensive Asian travel to build intelligence on market/customer

requirements, trends. Led ideation process to develop new product/application concepts. Maintained leadership position in

significantly profitable pen-based Smartphone products.

• Steered portfolio planning initiatives and team members, developed product roadmaps for China, Hong Kong, Taiwan,

Japan, Korea and S.E Asia. Accuracy in hitting cost/features resulted in 30% growth in annual gross margin.

• Matched consumer trends with strict cost/value requirements, to launch over 40 cellular devices which included RAZR,

MING, SLVR and mass market W-Series, garnering over $100M in revenue.

• Evaluated China Mobile initiative to promote manufacturers that developed/offered their “branded services.” Conducted

comprehensive ROI analysis; garnered internal support which triggered $20 million in annual incremental gross margin.

• Developed a high-caliber team which commanded exceptional trust and credibility among internal team members and

carriers, by instituting a formal mentoring and training program, and maintaining information sharing and status

meetings.

Senior Product and Business Development Manager, 3G Product Team (2000 - 2002)

Supported the company’s launch of 3rd Generation (3G) products. Developed research and commercialization programs to

support launch of first 3rd Generation products and solutions.

• Presided over the successful completion of 16 enterprise and messaging applications/solutions that supported the

launch of Symbian-based smartphones.

• Leveraged expertise to provide significant global consumer insights and trends to colleagues during 3G front-end

planning initiatives. Customer interactions in Europe and Asia, designed and implemented market research activities.

MOTOROLA INCORPORATED, Networks and Digital Systems Sectors, Arlington Heights, IL

Strategy and Planning Manager, Senior Product Manager

• Promoted the company’s shift to IP/Packet-based broadband network architecture by mentoring senior management

team members on public communications to respond to competitive and investment community inquiries.

• Managed relationships with multiple third party cellular switch vendors requiring frequent travel to China, France and

Korea to negotiate terms and conditions. Enabled company to develop bids that provided $50M in incremental gross

margin.

• Managed the front end planning and launch for new B2B solutions incorporating Radio Packet Modems in North

America and Asia.

• Managed product planning for iDEN system technology, including market research, direct connect (push-to-talk) feature

identification and prioritization, hardware and software maintenance program pricing, sales forecasting.

Westinghouse Electric – Industrial Sales Engineer, Pittsburgh, PA; Denver CO

• Coordinated project bid inputs from multiple divisions, and presented proposals to customers for multi-million dollar

steel industry electrical equipment projects.

• Developed business with Value Added Resellers, OEMs, and distributor partners, growing sales for burgeoning

electronic control equipment segment (Programmable Logic Controllers, Variable Speed Drives). Served Conveyor and

water treatment system providers.

• Recognized as the top performing salesman for programmable controllers; the development of a dedicated distributor

with advanced technical and sales skills was the key to my team's success.

EDUCATION AND LANGUAGE SKILLS

MBA, Northwestern University, Kellogg School of Management, Evanston IL

Deans List. GPA 3.8/4.0, Cum Laude, Appointed Class Representative by Alumni Association

Bachelor of Science, Industrial and Operations Engineering, The University of Michigan, Ann Arbor, MI

Deans List. GPA 3.8/4.0, Cum Laude, Elected Engineering Honor Society President

OTHER

Triathlete – Compete in 3-4 regional events annually

Conversational in Spanish, developing Mandarin Chinese knowledge

May 2014

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