Sales Marketing

RENÉ VEGA Bronx, New York 347-***-****

*********@*****.*** www.linkedin.com/in/renevega

MARKETING COMMUNICATIONS SPECIALIST

COMMUNICATIONS PROJECT MANAGEMENT MARKETING STRATEGY

Results-driven marketing professional experience in executing marketing plans, building and maintaining strategic

relationships that maximize sales and revenue growth.

Design and develop complex innovative marketing and communication strategies through creative sales collateral,

and promotional marketing materials with emphasis on accuracy and quality.

Team oriented with strong communication and interpersonal skills and consistently exceeds organizational

expectations in fast-paced environments.

Proficient in Adobe Creative Suite graphic design software and presentation programs.

Business Development Project Management Client Relationship Development Marketing Communications

Social Media Marketing Branding Management Product Promotion

PROFESSIONAL EXPERIENCE

AERCO International, Inc., Blauvelt, NY June 2013 - April 2014

Sales & Marketing Communications Specialist (Contract)

Increased sales revenue $1.5MM in 5 months developing and updating marketing materials including product

brochures and direct mail utilizing Adobe Photoshop, Illustrator, and InDesign.

Created PowerPoint presentation decks for sales, marketing meetings, and conference events to reduce B2B

operational costs up to 60%.

Researched and managed editorial contacts and negotiated advertising placements in trade publications saving

25% of annual marketing budget.

Conducted extensive marketing research in targeted market niche in order to expand brand presence

and increase sales.

Managed and updated press releases and branded messaging content utilizing Kentico CMS.

Warner Bros. Television Distribution, New York, NY September 2012 - January 2013

Marketing Project Coordinator (Contract)

Executed integrated marketing programs, driving incremental ad sales revenue to all Warner Bros. properties.

Developed spreadsheets tracking added-value and marketing programs, totaling over $200MM in ad sales revenue

consisting of promotions, sweepstakes, and sponsorship activations.

Created marketing collateral and produced PowerPoint presentation decks, one-sheets, and status reports to

customize client integrated marketing programs.

Warner Music Group, New York, NY August 2008 - September 2012

Senior Marketing Coordinator

Increased sales revenue 47% spearheading social media marketing campaigns promoting artists, album releases,

and tour dates to driving awareness.

Created marketing collateral including magazine advertisements, monthly newsletter and promotional flyers

utilizing Adobe Photoshop and Adobe Illustrator.

Improved and maintained relationships with vendors and business partners, negotiating online and digital

advertising solutions up to 25%.

HBO Inc., New York, NY April 2005 - August 2008

Executive Assistant, HBO Sports

Processed expense reports and arranged travel for senior-level executives, researching and utilizing the most cost-

effective options.

Increased office productivity 35% by reorganizing and initiating department systems, managing department files

and confidential documents.

Trafficked creative marketing materials for approval to drive increase in pay-per-view buys and viewership.

EDUCATION

Bachelor of Arts in Business Administration / Marketing

Clark Atlanta University, Atlanta, GA

TECHNICAL

MAC OS PC MS Office (Word, Excel, PowerPoint, Project, Outlook) FileMaker Pro Salesforce Kentico

CMS Constant Contract CRM Adobe Creative Suite CS5 (Photoshop, Illustrator, InDesign, Acrobat) Social

Media (Hootsuite, Twitter, Facebook, Instagram)

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