Sales Marketing

HEATHER MCKAY

**** *. ******* ***** **, Apt *** ( Arlington Heights, Illinois 60004

Home: 847-***-**** ( Cell: 818-***-**** ( **********@*****.***

Marketing and Account Management

Proven marketing professional and leader with ten years of experience

increasing profitability and market position through expert alignment of

resources with company objectives. Expertise elevating sales and brand

recognition through skillful management and implementation of innovative

public relations tactics, including advertising, event planning, and social

media campaigns. Reputable for strategic allocation of human / material

resources to achieve successful product launches and deliver effective

messaging, positioning, and marketing strategies. Proven team builder

focused on meeting deadlines and exceeding objectives. Areas of expertise:

Team Leadership ( Strategic Market Planning ? Marketing and Promotions (

Public Relations ( Brand Management

Market Intelligence ( Print, Radio, and Online Advertising ( Events /

Tradeshows ( Market Research / Analysis

Market Identification ( Product Launches ( Campaign Management ( Vendor

Relations / Communications

Integrated Marketing Communications ( Media Planning and Relations (

Marketing Strategies

( Budgeting ( Ad Layout / Design ( Marketing Automation (SFDC, Marketo) ?

Marketing Collateral

PROFESSIONAL EXPERIENCE

Infogix, Inc., Naperville, Illinois . October 2013-Present

Global provider of Data Integrity Solutions

Marketing Programs Manager: Develop and execute broad based marketing

programs for demand generation across verticals with a primary focus on

healthcare and financial services. Work collaboratively with sales and

product management and provide management and coaching to field marketing

and public relations staff. Manage 3rd party vendors to develop strategies

to promote and establish the Infogix brand.

Compuware Corporation, Detroit, Michigan ( June 2011-October 2013

Global provider of Application Performance Management (APM) Solutions

Marketing Manager: Developed and executed customer and broad based

marketing programs for demand generation across verticals with a primary

focus on ecommerce and financial services. Worked collaboratively with

product marketing, field marketing, public relations and 3rd party vendors

to develop strategies to promote and establish the Compuware brand. Managed

marketing programs budget for SaaS and Enterprise promotions. Managed

global product release communications for customers.

. Increased SaaS qualified sales opportunities (QSO's) 7% for FY12.

. Planned and executed live webinars, banner advertisements, rebranding and

customer cross-sell/upsell programs to promote cloud based user

experience management, load testing, mobile and enterprise dynaTrace

solutions.

. Built successful relationships with internal and external customers,

vendors and other key stakeholders.

PC MALL, INC., Torrance, California ( January 2010-June 2011

Direct marketer of technology products, services, and solutions to

businesses and consumers.

Cisco Programs Manager (March 2010-June 2011): Managed all aspects of the

Cisco partnership, including communicating reseller programs and campaigns

to all internal and external stakeholders. Supervised cross-functional team

of 5. Developed and executed marketing strategies for various key verticals

including government and healthcare. Analyzed Cisco sales, marketing,

training, and product information. Generated data for management reporting.

Created sales contests, promotions, and end user events. Tracked ROI for

all marketing activities. Reported to the Vice President of Marketing.

. Increased sales by educating employees across company about Cisco

products, crafting key sales messages, and executing marketing campaigns

to promote Cisco customer solutions.

. Enabled outstanding client service by directing internal communication

for sales, purchasing, and finance divisions.

Category Marketing Manager, Software (January 2010-March 2010): Served as

primary contact for vendors. Executed marketing tactics, including catalog

and Web advertising. Managed MDF/Coop dollars. Designed weekly reports.

Measured marketing campaign success.

. Accelerated company and partner revenues by staging profitable end user

events and functions, including Virtualization Summit and Networking and

Security Summit.

. Facilitated achievement of sales goals by providing marketing collateral

and support to sales team.

. Promoted to Cisco Programs Manager for building effective marketing

campaigns and vendor relationships.

ARROW ELECTRONICS, INC., Los Angeles, California ( 2008-2009

Global provider of electronic components and computing solutions.

Marketing Manager: Led all national and regional marketing, public

relations, and advertising efforts, including TV, radio, newspaper, direct

mail, and online ads for Sun Microsystems' software and services. Planned

events and tradeshows, including movie events to promote Sun Eco

Virtualization Campaign. Conducted market research. Created marketing

strategies and communications, including key partner alerts and monthly

articles for MOCA Beans Newsletter. Managed campaign budgets. Built strong

relationships with resellers, vendors, and stakeholders.

. Grew reseller market share by designing marketing campaigns and managing

vendor relationships.

. Disseminated sales strategies and resolved issues quickly by establishing

open communication channels.

. Expanded and maintained accounts by training, mentoring, and supporting

Sales Development Managers.

ON ASSIGNMENT, Calabasas, California ( 2006-2008

Leading recruiting company, specializing in scientific, IT, engineering,

and professional healthcare positions.

Associate Marketing Manager: Executed integrated marketing, public

relations, and advertising strategies. Managed 5-member team and $1 million

budget. Planned trade shows and media events, including negotiating vendor

contracts and printing marketing materials. Wrote online promotions, radio

advertisements and marketing collateral, including voice talent scripts,

print ads, Web pages, e-mail, newsletters, and direct mail pieces. Designed

marketing materials using Quark Express, Adobe, and Microsoft Office

software. Trained other employees on marketing principles, public relations

strategies, and Web site update procedures. Measured ROI for all marketing

tactics.

. Raised brand awareness by leading launch of 4 successful marketing

campaigns.

. Ensured all projects completed on time by monitoring and analyzing

department budgets.

. Enhanced field sales and client communication / education efforts by

redesigning newsletters and Web content.

FORD MOTOR COMPANY, Dearborn, Michigan / Irvine, California ( 2001-2005

Leading designer, manufacturer, and seller of automobiles.

Marketing Brand Analyst / Contractor (2004-2005): Developed all 2005 and

2006 dealer product order guides for Lincoln Mercury, Town Car, Grand

Marquis, and Montego vehicles. Ensured accuracy of content for all print,

video, and radio advertising. Created marketing materials, advertising

posters, product analysis charts, and daily sales reports. Managed

financial information, including client budgets, dealer orders, and profit

rates. Participated in product launches. Conducted market research. Trained

team members to manage databases and analyze correspondence.

. Simplified purchasing procedures by enhancing product presentation in

dealer order guides.

. Made it possible to validate products and analyze consumer trends by

developing communication channels.

. Implemented process improvements by communicating with dealers, field

staff, and customers.

Marketing Budget Analyst / Contractor (2001-2003): Guided creation of

catalog, direct mail, online, and mass media advertising campaigns for Ford

Commercial Truck Division. Developed marketing materials in conjunction

with dealers, vendors, and corporate sales staff. Directed trade shows and

new product promotions, including staffing events and negotiating contracts

with hotels, catering, and merchandising vendors. Managed marketing program

budgets.

EDUCATION

Master of Arts in Communications

Wayne State University, Detroit, Michigan

Bachelor of Science in Communication Studies

Eastern Michigan University, Ypsilanti, Michigan

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