Bonnie L Masnick Cell 917-***-****
*** ***** ****** #*** ******.*******@*****.***
New York, NY 10007
http://www.linkedin.com/in/bmasnic
k
SUMMARY
Award winning and results driven sales professional with proven sustained
success. Strong skills in problem solving, outside sales, business
development, and customer service. An innovative and resourceful thinker
with the drive to attain goals under minimal supervision. Strengths
include strategic, organizational planning, territory management, data
analysis and networking.
PROFESSIONAL EXPERIENCE
Sunovion Pharmaceuticals FKA Sepracor, NY, NY 2007- October
2013
Specialty Sales Representative
Company downsized and entire sales division was laid off.
Accountable for educating and raising awareness on the features and
benefits of assigned products and to increase usage with customers. Create
unique profitable systems to best-fit individual office practices in order
to maximize value.
. Selected by Vice President of Sales Team to serve on a Task Force to give
feedback on current and future business opportunities and challenges.
. Proved financially responsible for allocating budget money for maximum
return on investment and managed budget for district of 15.
. Developed highly respected thought leaders and advocates into national
speakers.
. Acknowledged by Regional Director for exceptional character in support of
Sunovion Behaviors of Excellence.
. Received "Exceeds Expectations" on all core competencies on my 2009 year
end review and ranked 11 out of 135 regionally and 60 out of 735
nationally.
. Received "Exceeds Expectations" on all core competencies on my 2010 year
end review and ranked 27 out of 135 regionally and 191 out of 752
nationally.
. Overall weighted attainment was 152% in 2009.
. Launched Omnaris at 257% winning launch contest while covering 2 open
territories.
Inventive, NY, NY
2006-2007
Medicure Pharma
Specialty Hospital Representative
Contract expired due to drug not getting approved by FDA as planned.
Promoted Aggrastat infusible to Interventional Cardiologists and worked
closely with CATH lab and pharmacy teams on a daily basis in NY Hospitals.
. Increased sales by 257% and ranked #1 in the USA
. Achieved fast track formulary approval at both Montefiore and Einstein
Hospitals in the Bronx
Novartis Pharmaceuticals, NY, NY
2001-2006
Key Account Manager, 2003-2006
Promoted to specialty sales to launch Xolair. Responsible for increasing
market share and meeting quarterly goals for a highly technical biotech
injectable product. Partner with decision makers.
. Played an integral role in patient support, business operations, and
specialty pharmacy processes to align for best outcomes in order to
prescribe using SMN's.
. Presented with a "Science Knowledge Award" by Regional Sales Director in
2003.
. Assisted National Account Managers (NAM) in resolving reimbursement
hurdles by leveraging strong relationships with thought leaders in the
community.
. Subject matter expert in Managed Care Reimbursement, B2B, and Buy and
Bill sales.
. Targeted and cultivated relationships with Managed Care Review Board
Physicians and collaborated with NAM to devise a universal template to be
used throughout the nation for prior authorization purposes.
. Financially compensated for district leadership, science comprehension
and closing the sale abilities.
. Won Xolair Launch contest.
Account Executive, 2001-2003
Worked independently to increase sales on all promoted products.
. Awarded by Regional Director with a Special Incentive Award for Excellent
Performance.
. Converted customers to loyalists by helping physicians achieve desired
practice and patient outcomes.
. "Most Valuable Player" Award in recognition of Outstanding Results as a
top performer.
. Earned stock options for being a top performer.
. Designed numerous tactical approaches that were forwarded to all managers
in the region.
. Mentored, co-interviewed, coached and trained newly hired reps.
Bristol Myers-Squibb, NY, NY
1997-2001
Territory Sales Manager
Led a virtual team relative to planning, coverage, territory management and
product promotion.
. Mastered consultative and solution based selling.
. Won "District Leadership Award" as the representative who exemplifies the
qualities of a leader in 2000.
. Recognized for exceeding goals and winning contests for Avapro, Pravachol
and Avandia.
Knowledge
. Numerous clinical disease states, selling to hospitals, clinics, private
and group practices, pharmacies and the following specialists:
Pulmonologists, Allergists, Neurologists, Endocrinologists,
Psychiatrists, Otolaryngologists, Podiatrists, Pediatricians,
Immunologists, Cardiologists, Dermatologists, Internists, Plastic
Surgeons, Ob-Gyns, Family Practitioners, Interventional Cardiologists,
Pain Management Specialists
Education:
University of Maryland
College Park, MD
BA, Psychology
Marketing Strategies, NYU
Proficiencies:
. Qlikview
. Salesforce, CRM
. Veeva
. Outlook
. Microsoft Office Word, Excel and Power Point