Pam Rhone 214-***-****
Rockwall, TX *******@*****.***
ATRIA CANYON CREEK (formerly Franklin Park at Canyon Creek) 2009 - 2014
DIRECTOR OF SALES AND MARKETING
• Out-performed national industry standards for 4 consecutive years, growing
occupancy by 83% in a flat to downturn market while achieving a 95% occupancy rate.
• Averaged one move-in per week for the past three years.
• Developed an active database of professional referral sources. Identified key
influencers and created mutually beneficial business relationships with fellow members of
civic and social organizations.
• Actively promoted communities’ commitment t to prospective customers.
• Serviced and nurtured the existing client base.
• B2B development
STEVE RHONE, INC. 2003 -2009
PROPERTY MANAGER
• Developed marketing plan to stimulate sales
• Coordinated all facets of construction between subcontractors, design team, and the
buyers and renters
• Achieved 93% occupancy of 40+ rental homes
• Managed customer service requests
FRIENDS OF WRR 2001 – 2003
EXECUTIVE DIRECTOR
• Responsible for the daily operations including (but not limited to) reconciling
deposits, purchasing, maintenance, contractor supervision and risk management
compliance.
• Developed and grew existing membership base by 45%
• Designed and managed radio advertising sales and promotions
• Initiated and maintained relationships with community leaders and organizations
• Created and managed marketing and sales efforts through website, monthly
newsletters, direct mail and special events
• Recruited and trained volunteers
• Provided a higher value added experience for members and greater revenue
potential for the organization through intentional cross marketing
• Cultivated volunteer community partners resulting in increased event participation,
visibility and outreach opportunities
DALLAS TREES AND PARKS FOUNDAITON (Currently Texas Trees Foundation) 1994 – 2001
ASSOCIATE DIRECTOR / MARKETING DIRECTOR
• Promoted organization via website design, newsletters, direct mail, and special events
• Marketed and promoted organization for federal, state and local grant programs
• Developed and initiated marketing plan
• Developed and conducted education programs
• Organized and conducted public presentations and seminars
• Created program budgets and assisted with organization’s annual budgeting
• Established and maintained affiliation with area municipalities and government agencies
• Assisted in volunteer development and membership programs
EDUCATION – Midwestern State University, Wichita Falls, TX
Studies – Education
Richardson Community College
Studies – Horticulture / Arboriculture
REFERENCES AVAILABLE