Project Manager Management

Antonio R. Reyes

Independent Management Consultant: Marketing, Advertising, Media, and Communications

****************@*****.***

Summary

Currently an independent management consultant for marketing, advertising, project management, media, and

communications.

Previously a Consultant for Business Development for Bazinga, Inc., an e-commerce start-up based in Texas;

and a Project Manager at Teampany, a Communications Agency based in Europe and operating globally.

Formerly a Sales Project Consultant for Sears Home Improvement Division.

Anton is a high caliber marketing and communications professional with extensive experience in advertising,

marketing, and public relations; he has worked in top multinational advertising agencies handling iconic global

brands and local market leaders. Key strengths include exceptional presentation and communications skills,

public speaking, expertise in media strategy and direction, planning and buying, media and market research,

account management, client servicing, and directing the development of creative advertising campaigns.

A senior manager and strategic thinker with a broad horizon perspective – one who keeps sight of the big

picture while paying attention to detail, someone who rolls up his sleeves and works well both as a team player

and as a team leader, stays cool and level-headed at critical situations, and can think on his feet.

Specialties: advertising, brand management, corporate communications, marketing communications, creative

development, digital and social media, general management, media director, media management, marketing

management, media buying, media planning, account management and client servicing, production, research,

public relations, e-commerce and web-based business applications.

Experience

Sales Project Consultant at Sears Home Improvement Products

June 2013 - March 2014 (10 months)

Consults with Sears customers for Home Improvement Projects

Project Manager at Teampany

May 2013 - January 2014 (9 months)

Teampany is an innovative communications agency opening new ways for businesses to promote their

products and services across borders. The agency is establishing itself in all European capitals, major cities

and university towns. It was created by the Experimental Center, an incubator for new ideas based in

Brussels, Belgium.

Specialization: Public relations, Direct marketing, Digital marketing, Start-up communication strategy,

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Advertising, Social media expertise, Event organisation, Activation

Consultant, Business Development, U.S. Mid-Atlantic Region at Bazinga, Inc.

April 2013 - January 2014 (10 months)

• Regional Representative based in Washington, DC, responsible for business growth and development for

the U.S. East Coast Region for a rapidly expanding I.T. company based in Dallas, Texas. Focus is on

e-commerce and web applications for small- and medium-sized businesses and non-profits; custom-designed

mobile and enterprise software for sales, marketing and field operations.

Separate operations for online gaming applications and development of advergaming applications -

integrating brand advertising into gaming apps.

Marketing Director at iConnect

January 2012 - August 2012 (8 months)

Marketing Director at iConnect, one of four mobile telecommunications companies operating in the Northern

Marianas Region of the West Pacific – covering the islands of Guam and Saipan; responsibilities include

over-all management of the company’s marketing and corporate communications functions as well as brand

management of the company’s two key brands: “iConnect”, an iDEN-based (Push-to-Talk, or PTT) network,

and “Buddy”, a GSM network. These responsibilities include supervision of an internal advertising creative

department producing all of the company’s own advertising, merchandising and collateral materials,

including print ads, television and radio commercials, and digital media properties (websites, social media) as

well as coordinating with an external PR agency and dealing directly with the local media for media buys.

Managing Partner at Gatchie and Partners

July 2005 - December 2010 (5 years 6 months)

Chief Operating Officer - direct supervision of all agency operations, from creative development to client

servicing, account servicing and management of media relations.

Managing Partner at DDB (Optimum Media Philippines)

April 2003 - June 2005 (2 years 3 months)

Chief Operating Officer functions - hands on supervision of a start up independent media specialist agency -

establishing protocols from strategy development and media direction to account management and

negotiations with media vendors.

1 recommendation available upon request

General Manager at Carat (Philippines)

September 2000 - March 2003 (2 years 7 months)

Chief Operating Officer - reporting directly to the owner/CEO, responsible for over-all agency operations,

including hands-on development of strategic media direction for key accounts, supervision of media planning

and buying functions, negotiations with networks and other major media vendors, representation in industry

associations

Vice President, Head of Media and Research at Avellana & Associates

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April 1993 - July 1995 (2 years 4 months)

Department head for media and research for then top 10 advertising agency in Manila handling prime

accounts including the country's main telecommunications company, PLDT.

Media Manager, Associate Media Director, Media Director (twice promoted) at McCann

December 1982 - September 1991 (8 years 10 months)

One of three division managers in the media department of the largest advertising agency in Manila at the

time; handling key accounts such as Coca-Cola, Bayer, Johnson & Johnson, Citibank, San Miguel Beer,

Kodak, among others.

Languages

Filipino

Skills & Expertise

Marketing Director

Media Director

General Administrative Duties

Marketing Research

General Operations

Media Planning

Media Buying

Marketing Strategy

Strategic Planning

Strategic Thinking

Presenter

Marketing Communications (Expert, 20+ years experience)

Corporate Communications (Expert, 20+ years experience)

Communication Skills

Advertising

Public Relations

Marketing Management

Brand Management

Research

Integrated Marketing

Market Research

Product Marketing

Marketing

New Business Development

Media Relations

Copywriting

Social Media

Direct Marketing

Leadership

Press Releases

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Event Management

Management

E-commerce

Creative Direction

CRM

Strategy

Business Development

Start-ups

Mobile Devices

Account Management

Online Marketing

Education

Ateneo de Manila University

Social Entrepreneurship, 2008 - 2008

University of Santo Tomas

Bachelor of Arts (BA), Journalism, 1978 - 1980

San Carlos Seminary

Philosophy, 1976 - 1978

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Antonio R. Reyes

Independent Management Consultant: Marketing, Advertising, Media, and Communications

****************@*****.***

1 person has recommended Antonio R.

"Anton Reyes is a strategic-savvy media practitioner at home in both the traditional media and the new Social

Media. We worked together for Smart, the Philippines' leading telco player. The telco category was the

bloodiest brand brawl in the country. Anton was our media pointperson for the account."

Manny Gutierrez, director for advertising, Philippine Airlines, worked directly with Antonio R. at

DDB/Optimum Media Philippines

Contact Antonio R. on LinkedIn

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