Manager Marketing
Resume:
Ryan McMenamie
**-**** ****** ****** *****. 905-***-****
mcmenamie.wordpress.com • ****.*********@*********.**
Personal Profile
A versatile, senior level communicator, marketing strategist and inspirational brand ambassador with over
19 years of experience in a multitude of industries including senior healthcare, technology and cloud-
based software. A proven record of delivering impactful results while executing both traditional and
contemporary marketing communications strategies and tactics.
Professional Experience
POINTCLICKCARE ELECTRONIC HEALTH RECORDS 2012-2014
The leading developer of cloud-based, Electronic Health Records software in the senior living space.
Senior Marketing and Communications Manager
Reported to the Vice President of Marketing and was promoted from Manager to Senior Manager only a
few months into the role. Performed as interim Director of Marketing Communications for 10 months after
the resignation of the incumbent. Managed a team of six direct reports including the Customer Marketing
Manager, Events Manager and several Marketing Specialists. Responsible for all external
communications including email campaigns and social media development. Managed relationships with
senior executives and existing clients. Determined communications strategies and ensured consistent
industry messages while dealing with various internal and external resources including the media.
Led a team consisting of a Creative Director, Web Designer and a host of senior level
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Product Marketing Managers to completely restructure the architecture of the existing website
while applying newly formed brand messaging and positioning. This 12-month project led to a
5% increase in web traffic and sales conversions in the first quarter since launching. Phase 2
of this project will include more elaborate social media integration including the development
of a blog designed with thought leadership and Search Engine Optimization (SEO) in mind.
Communications lead for annual customer Summit. Developed “Bigger, Better, Together”
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theme and created communications strategy that increased attendance by over 25%.
Developed communications strategy in tandem with Customer Marketing Manager to create
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an online customer community platform consisting of over 75,000 software users.
TECH DATA CORPORATION 2010-2012
One of the largest global distributors of technology products, services and solutions. In Canada, they
service over 5,000 value added resellers (VARs) and have relationships with all top tier vendors such as
HP, Cisco, IBM and Lenovo.
Communications Manager
Reported to the Director of Marketing and managed a staff of two including a Graphic Artist and
Communications Specialist. Responsible for both internal/external communications including being Editor
of a bi-monthly print/digital publication called Tech Times targeted at the reseller network. Ensured the
marketing department remained profitable by growing the number of pages of the publication from 20 to
approximately 40, thus having the space to sell more advertising. In addition, moved the publication to a
digital format.
Spearheaded the development of a new Advanced Infrastructure Solutions (AIS) publication
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insert to go into Tech Times. Created the most extensive publication in the history of Tech Data at
72 pages and over $40K in advertising profit.
Brought all PR activities in-house for an annual cost savings of $48K while fostering key
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relationships with external media. Increased media coverage by approx. 21% over previous year.
Held several acclaimed press events and open houses that included such luminaries as the
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honourable Mayor Hazel McCallion.
Spearheaded the development of an official social media policy for use by over 400 staff while
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launching and growing new Facebook and Twitter platforms to promote the new Advanced
Technology Solution Centre (ATSC).
AREA COMMUNICATIONS ADVERTISING AGENCY 2008-2009
A boutique style agency servicing Fortune 500 organizations mainly in the realm of incentive travel.
Production Manager
Managed a team of six including graphic designers, photographers, writers and videographers to ensure
projects were profitable and completed by established deadlines.
SHARP ELECTRONICS OF CANADA LTD. 1995-2008
An organization with an extensive history of innovation in the world of technology. From the development
of world-class integrated circuits to revolutionary developments in LCD and LED technology, Sharp
remains a global leader in both B2B and B2C environments.
Marketing Programs Manager
Beginning as a Customer Service Representative, progressed consistently through roles in advertising
and marketing communications before reaching the level of Marketing Programs Manager reporting
directly to the Vice President of Business Solutions. Known as the executioner of all digital/web based
programs and the creative mind behind all marketing concepts for B2B markets.
Managed launch and development of all of Sharp Canada’s web properties.
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Implemented one of the world’s first online incentive programs. Instrumental in evolving the this
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program into a complete marketing hub where sales representatives could receive training,
collateral and competitive analysis.
Led the creative development of several summits and trade shows using unique concepts
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including the hiring of a live tiger for a “Jungle” series of photocopiers, the display of Jacques
Villeneuve’s Formula One race car for the “Driven” launch, and the professional commission of
artwork for the “Renaissance of Colour” show.
Developed communication plans to elevate awareness of the brand from a B2B perspective.
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Other Positions and Experience:
Icynene: Marketing Supervisor. One year maternity leave contract.
EcoSynthetix: Marketing Communications Manager
EDUCATION AND PROFESSIONAL DEVELOPMENT
Diploma, Marketing, McMaster University Degroote School of Business, 2011
Honours in marketing planning, brand management, integrated communications and social
media strategy and techniques.
Media Spokesperson, Psoriasis Support Canada, 2009
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