DANIELA IORGA
***********@*****.***
BUSINESS DEVELOPMENT / FIELD SALES MANAGER
SUMMARY OF QUALIFICATIONS
Ms. Iorga has had long-term success in cultivating, managing, and sustaining diverse advertising accounts and products. Her skill set includes the ability to identify key buying influences in multi-level accounts for corporate clients, and develop strategic sales plans to cultivate successful long-term business relationships. Recognized by her peers for her business development skills, Ms. Iorga has subject matter expertise in translating concepts into action to maximize results in both print and online media advertising.
CORE STRENGTHS
• Trend Forecasting / Channel Development
• Competitive Product Positioning
• Print and Online Ad Advertising
• Contract Development and Negotiations
• B2B and B2C Sales Strategies
• Account / Territory Management
• Consultative and Needs Based Selling
• Budget Administration
• Client Retention
• Product Introductions / Presentations
REVELANT EXPERIENCE
Samsung – Los Angeles, CA 3/12 – 4/14
Field Sales Manager
• Increased vendor distribution by 15% generating an additional 1.2 million dollars in overall sales for western region.
• Develop and plan account strategies and activities in relationship to selecting target accounts.
• Develop and execute advertising campaigns featuring product inventory and give final approval of all campaigns.
• Create promotional marketing strategies to stimulate sales growth such as off-site sales events.
• Build brand awareness and advocacy with both retail sales personnel and customer base.
• Deliver monthly reports on Samsung and Samsung competitive products, promotions, and services.
• Work directly with retailers and carriers in the marketplace to ensure training and event compliance.
• Build out business relationships, introduce products, and overall support for growing market size of Samsung.
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Cal-Tex Protective Coatings - Schertz, TX 8/11 - 3/12
Regional Market Manager
• Prospected for and identified new potential clients and the decision-makers within the client organization; researched and built relationships with new clients.
• Responsible for increase in new market penetration of products throughout the California market; presented to and consulted with mid and senior level management on business trends with a view to developing new services, products, and distribution channels.
• Delivered direct sales, trained new hires, and given project lead role for servicing automotive groups throughout assigned territories; worked with team to develop proposals that speak to client’s comprehensive objectives.
• Set-up meetings between client decision-makers and company’s principals; planned approaches, pitches, and identified opportunities for campaigns, services, products, and distribution channels.
• Maintained a heightened level of customer satisfaction among owners and managers.
• Maintained product brand and delivered services and product upholding a high level of integrity and professionalism.
• Followed up on leads and built solid business relationships with internal and external clients.
• Presented new products and services in order to enhance existing relationships.
• Joined and participated in industry-related organizations to increase networking capabilities and developed new relationships and opportunities for new leads.
Target Media Partners - Sherman Oaks, CA 4/10 - 8/11
Multi-Media Account Executive
• Prepared advertising web/print campaigns for various types of businesses.
• Worked closely with business owners and decision makers to implement effective advertising by combining social media outlets, partnering websites, and weekly/monthly print publications.
• Planned, prepared, and implemented all marketing strategies and provided feedback on performance program to Area Manager.
• Used knowledge of the market and competitors to identify and develop the company’s unique selling propositions and differentiators.
• Responsible for generation of the initial sales contacts, both local and on a national level.
Trader Advertising Media - Glendale, CA 5/00 - 12/09
Account Executive
• Prepared formal advertising proposals, including presentations and cost/benefit analyses
• Built strong relationships with key management.
• Increased territory by more than 50 percent within the first six months in position and continued to achieve highest sales in history of this territory since launch.
• Met and exceeded production goals monthly.
EDUCATION
• Bachelor of Arts in Marketing, Davenport University, Michigan
• Graduate of NAPR’s Pharmacology/pharmaceutical Sales Training Program
• CNPR Certification
• National Certification ISSA
PROFESSIONAL ORGANIZATIONS
• NAPRX member (National Association of Pharmaceutical Sales Representatives)
• NAREA member (National Association of Real Estate Appraisers)
• ISSA member (International Sports and Science Association)