Marketing Management

SHRADDHA HEGDE

Email: *************@*****.***

Contact number: +919*********

Education

Nov 2012 Master of Global Business Major: Contemporary Marketing Management

-Mar 2014 S P Jain School of Global Management

Projects undertaken

Capstone Research Project: Retail brand health analysis (Bath and Shower Category), Dubai

LUSH Retail, Dubai

• Conducted a usage & attitude research study for the bath and shower products in

Dubai, to analyse the behavioural patterns that drive consumer brand preference and

loyalty towards LUSH Retail and their products

• Analysed the impact of social media and advertising for brands that target a niche

Singapore

consumer segment like that of LUSH Retail

Field Research Project: Consumer perception analysis for Chocolate Confectionery in

Singapore

• In-depth study to understand psychographic needs and lifestyle patterns that influence

consumer perception of chocolate confectionery products in Singapore and provided

recommendations based on demographics and product attributes in each segment.

Key Achievements

• Winner of the Blue Ocean Strategy Simulation by StratX that involved managing a new

market space while respecting market realities for a virtual consumer electronics

company

• Participated in the Capstone Business simulation that involved developing strategies

and marketing plans for management of existing product portfolios and introducing new

ones

• Designed campaigns and E-Marketing strategies for a website to enhance brand

building activities and increase awareness amongst the target audience

• Managed my blog; studied Google Adwords and Adsense and analysed the traffic to

understand social media strategies

Sep 2007 - Bachelor of Engineering Major: Electronics India

Jun 2011 Vivekanand Educational Society’s Institute of Technology, Mumbai.

Work Experience – 17 months

Oct 2013- Frost & Sullivan Singapore

Feb 2014 Role: Internship- Sales and marketing

Key Achievements

• Account management for existing client accounts of Information and Communication

Technology (ICT) department, Asia Pacific for two annual reports: Contact centre

assessment 2013 and Contact centre outsourcing 2013.

• Managed the marketing and business development activities with 18 clients within a

span of 5 weeks and conducted new product research with them

• Performed relationship building marketing activities with 7 new clients; one of whom

had the second highest market share of US$489 million in the Indian contact centre

industry

• Worked on multiple projects like drafting a market insights report and conducted

secondary and primary research

Sep 2011- J.P. Morgan Chase and Co. Mumbai,

Oct 2012 Role: Business analyst India

Key Achievements

• Conducted business development activities for a new service that automated

processes to reduce Full Time Employee (FTE) efforts

• Saved US$73,000 in the form of FTE efforts over a span of 13 months

• Interacted with clients to understand their process flows, KPI’s & requirements and

developed end to end scripts

• Developed new leads via conference calls and presentations to top management

based in India and the US

• Handled post project delivery rectifications to maximize client satisfaction

• Worked in an autonomous environment and handled independent projects with

minimal supervision

Professional Achievements

• Recipient of TOP(Team with Outstanding Performance) award for over-all team

performance for the month of June 2012

Interests / Additional Information

• Worked on software like Photoshop, MS PowerPoint, Excel, Prezi, HTML, VBScript,

SPSS, Excel Macros, etc.

• Represented SP Jain in a Leadership Program conducted by Women Navy Officers from

the US Navy in April 2013.

• Was a member of the E-club (Entrepreneurship club) which organises entrepreneurial

activities and events for students of S P Jain

• Guest relations volunteer for the convocation of seniors at S P Jain, 2013

• Cultural secretary during graduation; undertook event management of the state level

technical festival “Praxis” and worked towards getting maximum sponsors for the event.

• Trained classical dancer and winner of the IIT cultural fest, in the dance category

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