Dejanira Barajas
Marketing Communications Planner
*********************@*****.***
Summary
I graduated from a Marketing Management Post Graduate Program 2013 Business School in Humber College,
Toronto. I also have Bachelor degree in Communications with a specialty in Public Relations.
I'm fluently bilingual in English & Spanish (verbal and written)
I have promotional experience organizing five events during August to November 2013 for the Peru Brand in
Toronto. Competent promoting B2B during 2013 for the Peru Consulate in Toronto interacting with corporate
clients.
I also have strong face to face sales experience and customer service for more than 5 years in Mexico,
promoting and cross-selling in Mexico.
In addition to my experience, I have high energy with strong teamwork leadership skills and solid problem
solving skills. I am dynamic and self-motivated, reliable and punctual.
Languages
English (Full professional proficiency)
Spanish (Native or bilingual proficiency)
Experience
Marketing Communications Manager at OCEX Toronto
August 2013 - December 2013 (5 months)
• Coordinate events, responsible for planning and executing trade shows, conferences while maintaining
master calendar of customer events and cataloged booth/banner inventory
• Decrease budget expenses with excellent ROI results
• Implement and coordinate web events, updates and online content for websites
• Coordinate graphic layout for marketing materials including: event invitations, technical data sheets,
postcards, print and online ads following established guidelines and approval processes regarding corporate
international standards
Events Organized:
Peruvian Pisco Night - August 27, 2013 link: http://www.youtube.com/watch?v=wuizfqcIlL8
Expoalimentaria 2013 link: http://www.youtube.com/watch?v=dDCDNAiSukw
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Chief of Department at SEGOB
April 2009 - July 2012 (3 years 4 months)
• Monitored, analyzed and compiled incident content in radio and television
• Conceptualized special investigations
• Skilled supervising, directing and training. Assigned a 7 person team during 2009 to 2012 as Chief of
Department in which 2 employees were later promoted to different areas
• Classified and documented recorded television and radio material
• Conducted executive presentations, dissected videos of violations compiled from media and recorded
material for broadcast transmissions.
Account Executive at Comunicacion e Imgen
April 2006 - July 2012 (6 years 4 months)
• Assigned accounts Stefannini IT and Pirelli Tires
• Performed successful events in logistics, website promotion, social media, commercials, media monitoring,
different brands
• Implementation and monitoring of briefing notes and articles(Public Relations)
• Presentations with computer animation
Advertising Coordinator at Cuartoscuro S.A. de C.V.
January 2007 - November 2007 (11 months)
Coordinator of Public Relations and Advertising for magazine CUARTOSCURO and Webpage
• Excellent customer service negotiating new advertising accounts for the magazine
• Maintained excisting customer accounts and events related to the magazine
Education
Humber College
Marketing Management Post Graduate, Marketing/Marketing Management, 2012 - 2013
Universidad Latinoamericana, S.C.
Bachelor's Degree, Communication and Public Relations, 2000 - 2004
Organizations
National Women Union
Active Member
January 2013 to Present
Human Rights Association
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Test Scores
General Carrier Score
August 2004 Score:9.3
Skills & Expertise
Budget Management Experience
Management of personnel and teamwork
Competent in all Microsoft Office applications
(Word,Excel,Outlook and Power
Strong communication skills, both verbal and
written
professional ability to interact effectively with
people at different levels
Broadcast
Television
Budgets
Video
Public Relations
Analysis
Online Advertising
Research
Marketing Communications
Marketing
Projects
Marketing Research - M&B
Members:Dejanira Barajas
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Dejanira Barajas
Marketing Communications Planner
*********************@*****.***
Contact Dejanira on LinkedIn
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