Sales Manager

WILLIAM E. ENGLISH, JR.

www.linkedin.com/in/billenglishJr

Troy, Michigan 48085 [pic] 248-***-**** [pic]

***********.**@*****.***

FLEXO/PACKAGING MARKET Sales Exec - New Business Development

Resolute sales/marketing pro experienced in end-user sales into

packaging/printing environments. Successfully opened new accounts

throughout USA. Brought to-market new converting technology (over $1MM

systems) for high-volume applications. Very polished marketer in:

Conference Speaking; Presentations; Writing Technical Articles. Surpassed

$5MM in yearly quota. Locked-in to get orders; yet know importance of

partnering with customers. Core sales/marketing skill in:

- Market Identification - Lead Generation - National

Account Sales

- Project Management - Direct-Mail Campaigns - Channel &

Direct Sales

- Selling via ROI - Product Promotion -

Reaching/Closing C-level Execs

Technical Sales Expertise

Pre-Press Technology [pic] Folding Cartons/Labels [pic] Die-

Cutting [pic] UV Ink/Coating Cure

Flexo/Gravure/Offset/Digital [pic] Flexible Packaging [pic] Laser

Processing of FlexPkg [pic] Narrow/Wide-Web

Professional Sales Experience

SYSTEM SALES EXEC., LASX INDUSTRIES, Minneapolis, MN

(Jan.-Feb. 2014)

Recruited for Laser Die-Cutting System sales into Flexible Packaging

market. Company re-organized after I was there 5 weeks.

PRODUCT MANAGER, PRIME UV - Carol Stream, IL

(March 2013-Jan. 2014)

Based in Michigan, cover USA for selling UV/IR curing technology to

Flexible Packaging, Folding Carton, and Label accounts. Also managed four

Midwest states for all markets. All sales were new business development.

REGIONAL SALES MANAGER, eltromat America - Chesapeake, Virginia

(Jan. 2011-May 2012)

Based in Michigan, managed 9 states (Mich., Wis., Ind., Ill., Minn., Iowa,

Neb., N & S Dakota). Sold and marketed: Register Control, Web-video, and

100% Print Inspection for wide-web Flexo and Gravure presses. Recruited

OEM partnerships; but also closed end-users and established close

relationships with territory's Top 25 Converters: Bemis, Graphic Packaging

International, Amcor, Coating Excellence, Sonoco, etc.

. Displaced Competitive Equipment. In first 3 months on job, sold

Register Control System, replacing Bobst system on gravure press in

Omaha. Sold web-video systems to Top 25 Converters.

. Developed Direct-Mail Campaign for North America. Created for

eltromat's new 100% web-inspection system. Total 1500-piece mailing;

generated leads throughout N. America.

. Trade Journal Articles. Authored technical articles for new 100%

print inspection system.

REGIONAL SALES MANAGER, Duckbill LLC - Montreal, Canada

(2009-2010)

100% Commission earnings. Sale of Law Enforcement gear to metropolitan

Detroit law enforcement agencies.

SENIOR SALES ENGINEER, Bernal Inc. - Rochester Hills, Michigan

(2006-2009)

Hired to direct a sales team for an acquisition that was planned for the

future. Eventually managed three national accounts: Johnson Controls (11

plants, US/Mexico), Georgia-Pacific (4 plants), Solo Cup. (2 plants); plus

individual accounts in USA. Sold solid rotary dies and folding-carton

converting systems to N. America's

leading folding-carton converters, e.g., Graphic Packaging International,

Altivity, Cascades, Alcan, International Paper. Volume $1.7mm.

. 8% Increase in Customer Productivity. Convinced all Johnson Controls

plants in Mexico to make investment in Bernal training program, which

thereby increased JCI's throughput by 8%; reduced their reject rate;

and enhanced their system reliability. (JCI manufactures the lead

plates inside car batteries.)

. Increased Customer Satisfaction. Collaborating with Bernal's

management, defined new internal processes and routines that improved

the turn-around time needed for specific customer repairs.

. Revenue Generation. Regained business at Johnson Control plants,

which had gone to a competitor.

SALES REPRESENTATIVE, J & M Reproduction - Troy, Michigan

(2004-2005)

Sale of Commercial Printing: 4-color Digital, Sheet-fed, and Web offset -

within metropolitan Detroit. Every account opened was new business. Set

record for number of new accounts opened within one month - 13.

. New Business Development. Aggressively canvassed and opened new

accounts such as: JWT (Ford's Ad Agency); Delphi Automotive; BBDO

(Dodge's Ad Agency); Sleeping Bear Press (Thomson Learning Co.);

Detroit Lions; Detroit Institute of Arts. Opened over 40 new accounts

in 18 months.

. Marketing Campaign Management. Developed successful marketing

campaign - targeted to specific prospects - to highlight the power and

benefits of variable-data print in 4-color direct mail.

VICE PRESIDENT SALES, Bielomatik - New Hudson, Michigan

(2000-2004)

Recruited from Xerox to lead the North American start-up for Bielomatik -

$500MM German manufacturer of high-volume paper-converting equipment.

Challenged with bringing 3 product lines - 2 new technology lines, 1

existing line - to North American market. Assumed responsibility for all

sales/marketing, including: market and prospect identification; total trade-

show orchestration; conference speaking; and writing of collaterals.

Typical configurations over $1MM.

. Sold 1st N. American RFID 'Smart-Label' System. Selling in an

intensely competitive environment - because of competition's 3 USA

installs - discovered customer's hot-button; then closed on

Bielomatik's first US sale at LabelExpo Brussels. Installed at

world's largest label maker in 2004.

. New Business Development. Initiated the sale of 1st North American

book system installation.

. Persuaded Fortune 500 to Travel. Created a need, and convinced NCR

Corp., RR Donnelly, and Quebecor to travel to Europe and evaluate

Bielomatik's cutting-edge technology.

. Internal Technical Consulting. Analyzed needs of N. American market;

then advised German Engineering staff on the specifications needed -

and changes required - for success in this market.

. Established New Relationships. Consulted with North America's top Web

Printers, Direct-Mail Printers, Label Manufacturers, Book

Manufacturers. Conducted ROI analysis with leading prospects.

. Marketing Campaign Management. Conceptualized and produced trade-show

presentations for: LabelExpo; PRINT; OnDemand; CMM. Wrote collaterals

and PR releases for new product lines.

Marketing Presentations - (personally developed)

. "RFID-Enabling Packaging Products" - RFID Journal LIVE, Orlando, FL -

April 2009

. "Automating RFID Technology Into Packaging" - Focke & Co. Open-House,

N. Carolina - Jan. 2009

. Information Management Institute's, Thermal Printing Conference -

Phoenix, AZ - April 2003

Published Articles - (personally developed)

. Flexible Packaging, November 2011 - regarding eltromat's new 100%

print inspection system

. Converting Quarterly, 2011 Quarter 4 - to create interest in

eltromat's new 100% inspection system

.

Education

. Bachelor of Science, Business Administration, Marketing Major -

Wayne State Univ., Detroit, MI

. Printing Apprenticeship, The Detroit News newspaper, served while

attending university [pic]

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