Marketing Management

Karlo S. Dacanay

Manila Address: #*** I Reyes ST., Pasay City

Baguio Address: #159 SLU-SVP Bakakeng, Baguio City

Home Address: Sta. Rita West, Aringay, La Union

Contact Number: 090*-***-****

Email Address:*********@*****.***

Work Experience (Internship)

The Manor at Camp John Hotel, Baguio City (November 2013- January 2014)

[Finance Department- cross checking of Statements of Accounts, Registration and Guest Folios

Human Resources Department- filing documents of trainees, checking the time cards of the

trainees, monitoring of trainees on duty

Purchasing Department- contacting suppliers for hotel supplies replenishment, inventory checking

Events Department- assisting the conventions officer during hotel events and activities, answering calls

regarding function room reservations

Front Office Department- guest services]

Education

Saint Louis University, Baguio City- Cum Laude

Bachelor of Science in Business Administration major in Marketing

[Significant Coursework: Consumer Behavior, Product and Brand Management, Services Marketing, Sales

and Marketing Management, Retailing, Professional Salesmanship, Marketing Research, Advertising, Public

Relation, Direct Marketing and Customer Relationship Management, International Marketing, E-Commerce

and Internet Marketing]

Notre Dame Institute, Aringay, La Union

Secondary Education

Sto. Rosario Elementary School, Aringay, La Union

Elementary Education

Academic Achievements

Dean’s List

Academic Year 2010-2011 (3rd year-2nd Semester) 88.1725

Academic Year 2012-2013(3rd year-1st Semester) 90.2500

Academic Year 2012-2013(1st year-2nd Semester) 89.8571

Positions Held

Philippine Junior Marketing Association- Marketing Mixers

Events Coordinator for External Affairs (June 2013-present)

[Marketing Mixers, a student organization of future Marketing practitioners in the School of Accountancy and

Business management of Saint Louis University, Baguio City envisions itself as an outstanding vehicle to

develop aspiring marketing professionals by promoting marketing and its importance to the business world.

Saint Louis University Most Outstanding Co-curricular Organization A.Y. 2014

Philippine Junior marketing Association Marketista Award 2014- 3rd place Breakthrough Category

AISEC Youth Leadership Awards 2014 Nominee]

Guerilla Marketing Exhibit Team Leader- Advertising Class under Ma’am dela Pena

September 30, 2013 at Maryheights Campus, SLU

What I See in Product and Brand Exhibit- Team Leader

Product and Brand Management Class under Ma’am Gumnad

September 24-27, 2012 at Devesse Plaza, Maryheights Campus, SLU

Extra-curricular and Co-curricular Achievements

1st Northern and Central Luzon research Conference- Best Presenter in Parallel Presentation

February 28, 2014 at Leisure Coast, Dagupan City

[Family Role and Processing Mode; Implications to Consumer Decision making]

SLU Intramurals Academic Year 2013-2014 Mascot Competition (1st Runner up)

August 14, 2013 at Prince Bernard Hall, Saint Louis University

Remarkable Cultural Presentation in Showtime of International Cultures Competition

International Marketing Class under Ma’am Gumnad

March 2013 at Audio Visual Room, Maryheights Campus, SLU

School of Accountancy & Business Management Grand Mascot Champion, “Bukolator”

Character Mark Competition in all Product and Brand Class of Ma’am Gumnad

September 27, 2012 at Devesse Plaza, Maryheights Campus, SLU

Community Involvement

Run for Hope 2013- Event Organizing Team

Burnham Park Lake Drive, Baguio City- November 30, 2013

[The Run for Hope is an annual fun run involving mostly students of Saint Louis University together with

running enthusiasts from the local community. For the past three years, the funds accumulated from the said

activity were given to support the young abandoned, abused and neglected children who found their home at

the SLU Sunflower Centennial Halfway Home for Boys.]

Product and Brand Challenge: Feeding Program Series of Elementary Schools in Baguio City

September20, 2012 at Devesse Building, Maryheights Campus, SLU

Seminars and Conference Attended

International Youth Leaders Conference 2014: “Leaving a Legacy, Living a Legacy”

March 2014 at Samsung Hall, SM Aura, Taguig City

Conference for Aspiring Marketing Professionals 8:” Shine Brighter Marketers”

January 2014 at SMX Convention, Pasay City

Google Student Leaders Summit 2.0: The Marriage of Technology and Leadership

December 6, 2013 atMINT College, Mc Kinley Hill, Taguig City

Motivational Seminar: “Personal Branding: How to Make a Mark?”

September 29 2013 at SLU, Maryheights Campus Maryheights Campus, SLU

U.S.- Philippines Relations and Exports

Conference with the Deputy Chief of Mission, his Excellency Brian L. Goldbeck

July 12, 2013 at Audio Visual Room

Green Marketing Seminar: A sustainable Asset

January 27, 2013 at Devesse Plaza, Maryheights Campus, SLU

Knowing Your Legal Rights Lecture Series III: Consumer Rights

January 20, 2013 at Audio Visual Room, Maryheights Campus, SLU

Seminars and Other Activities Organized

Acquaintance Party: “TatakPinoy. TatakMarketista.”

August 4, 2013 at Fr. Raphael Desmedt Oval, SLU, Maryheights Campus

Team Building: “Building Camaraderie through Creativity and Competence”

August 24, 2013 at SLU, Maryheights Campus

Marketing Workshop: Marketing Plan, Customer Relationship Management, Public Relation

September 23-28, 2013 at SLU, Maryheights Campus

Motivational Seminar: “Personal Branding: How to Make a Mark?”

September 29 2013 at SLU, Maryheights Campus

Personal Information

Age: 20

Birthday: July 2, 1994

Civil Status: Single

Religion: Roman Catholic

Skills and Abilities

Social and Interpersonal

• Developed capacity to negotiate, instruct and persuade people, also, work well with people to

achieve set goals

• Enthusiastic in work, easy to learn and has a good time management.

• Have a high sense of responsibility and strong tolerance toward pressure

• Logical and Analytical Skills, Critical Thinking

• Creative, Competent, and Imbued with Christian Spirit

Computer Skills

• Known Office Package: Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft

Publisher

• Known Operating Systems: Windows XP, Windows Vista, Windows 7, Windows 8

Reference

Available upon request

I hereby certify that all statements written here are true and correct.

KARLO DACANAY

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