Project Manager Sales

Hobie Sechrest

***** ***** **. ********, ** ***** 562-***-**** ***.*********@*****.***

SUMMARY OF QUALIFICATIONS

Project Management Strategic Product Launches

P&L Management E-Commerce Merchandising

Contract negotiations Budgeting & Forecasting

Expert in EDI Purchasing

PROFESSIONAL EXPERIENCE AND ACCOMPLISHMENTS

nuCourse Distribution April 2013-March 2014

Key Brand Manager/Product Management – Mobile Accessories

Identified strategic new vendor partnerships resulting in over $5M in incremental sales

Renegotiated MDF, VIRs, wholesales, and additional incentive programs that resulted in a $2M increase of company

gross profit margin

Collaborated with executive team to determine gaps in product and category portfolio and created “good, better, best”

solutions for retailer/reseller planograms

Member of web committee to overhaul and redesign website for best in class e-commerce solution for distribution

(new site not yet launched)

Developed vendor NPI on-boarding process that improved timeframes from final contract to first PO by three weeks

Instituted product lifecycle management process resulting in a reduction of over $1M of aged inventory on total

inventories of $9M

Negotiated contract pricing with Otter, Lifeproof, UAG, Speck, Mrked, Agent 18 and others for major retailers to hit

their margin requirements

October 2003 – December 2012

Newegg.com

Category Manager/Project Manager - Gaming, Consumer Electronics and Software

Managed P&L and executed on all levels including product sales and forecasting, site merchandising, marketing

plans, securing MDF, cost & pricing, and web & print ads

Achieved 30% YOY growth in 2012 and over $50M in annual sales in managed category in down year

Led project team that initiated, developed and integrated 15 vendors in a drop ship model resulting in $140M

in additional sales annually over a 5 year period

Member of internal strategic team that outlined project scope and executed Ebay integration with Newegg

Set merchandising strategy and budgets for category email promotions, SEM & SEO optimization, affiliates, social

media, CPC, PPC, etc.

Improved customer shopping experience through analyzing web metrics, working with image and content groups, I T,

Navigation, Web, Search, Fulfillment, and Customer Service teams

Manage all relationships with game publishers, electronics manufacturers, accessory manufacturers, and distributors

Developed strategic marketing launch and lifecycle plans for both evergreen and EOL products

Responsible for all facets of purchasing and inventory: inventory ratio, turns, aged inventory management,

markdowns, etc

Developed and implemented strategic project initiative s including: preorder functionality, digital token codes, digital

download software, Service Net warranty solutions, low cost freight, etc

Created EDI/Drop ship SLA agreements and internal guidelines

February 2003– September 2003

DVDPlanet.com

DVD Buyer/Web Merchandising

Responsible for purchasing for both e-commerce, warehouse, and retail locations

Set web merchandising strategy to maximize ROI and clickthru for store pages

Created a replenishment model resulting in an overall 15% increase in sales and a 20% decrease in overall inventory

dollars on hand

Worked closely with several major motion picture studios to secure, display, and merchandise their product for e-

commerce and brick & mortar locations

Worked with IT to develop tools to maintain VF systems integrity

Education Columbia College - Chicago, Illinois - B.S. Film/Television/Business 1996

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