Alex Villamar
***-** ** ******, *******, NY *****
718-***-**** (H) 917-***-**** (C) E-Mail: ****.*.********@*****.***
WORK EXPERIENCE
Nike Retail, Garden City, NY
Athlete (Back of House Associate) October
2011- Present
. Coordinated and lead team daily to assure the completion of tasks
. Developed plans to streamline processes for the team
. Created recaps of teams weekly performance to report to upper
management
. Developed and coached incoming seasonal talent
. Worked with other teams within the store to achieve store goals
. Serve as a product expert at retail and out of store events, informing
consumers of the benefits of Nike products
. Built relationships with the consumers, which increased sales and
brand loyalty in the Long Island area
. Informed the staff of new technology being developed by competitors,
so we can inform consumers on the benefits of our products versus the
competition
. Assisted consumers on sales floors when needed, also assisted all
Spanish speaking customers who may need a translator
St. John's University, Jamaica, NY
Sports Marketing Department Intern
September 2011- May 2012
. Assisted in the development and implementation of game day events.
Which included Play4Kay, and Camp days for all teams
. Managed and implemented various pre-game, halftime, and post game
sponsored activities
. Created game day recaps and full season recaps for sponsors
. Coordinated and made schedule for LED sponsorship ads to appear on
Storm Vision in Carnesseca arena and Garden Vision in Madison Square
Garden
. Researched and presented different possible initiatives which could be
used for the following season
Madison Square Garden, New York, NY
Intern Strategic Partnerships (MSG Sports Division)
May 2011-September 2011
. Activated in arena promotions for NY Liberty basketball games.
Activations included, giveaways, on-court contests, seat upgrades
. Activated private partner events offsite, Coke Golf Outing, Sanofi
Dribble to Stop Diabetes
. Supervised courtside and arena LED signage for each partner, as well
as PSA for certain partners
. Assisted in the creation of the yearly recap for Signature Partner
DELTA Airlines, which included all MSG Teams, College Hoops, and
Tennis
. Managed all invoices from third party vendors through the MSG internal
finance system
The Vidal Partnership, New York, NY
Assistant Account Executive
Accounts Managed: Sprint, Nextel, Tang, & Home Depot
March 2006 - June 2008
. Developed, managed and implemented Hispanic promotional programs for
clients in order to drive sales at trade and consumer channels
. Led Hispanic initiatives and sponsorships leveraging Juan Pablo
Montoya NASCAR, Mana and Juanes' U.S. tours, grassroots and community
events through consumer sweepstakes, point of sale, signage and event
execution
. Managed consumer promotions from planning to execution, including
initiating and conducting brainstorm sessions, preparing creative
briefs, setting and monitoring timelines and budgets, and prize
fulfillment of contest and sweepstakes
. Coordinated with legal, production, creative and media departments as
well as partner agencies to ensure programs were executed effectively
. Assessed, proposed promotional sponsorship opportunities; identify and
recommend sound action plans in order to meet clients' objectives and
goals
. Coordinated and led weekly status calls with clients and third party
agencies
. Represented clients in negotiations with Venues and Tour promoters for
National Tour Sponsorship initiatives
. Sought opportunities to improve communications efforts as well as new
opportunities to extend, support and maximize the awareness of the
brand
. Worked closely with strategic planning, online, direct mail and public
relations teams to develop fully integrated programs
. Organized and created full program recaps for clients
. Controlled expenses, monthly budget and weekly traffic sheets of
contests and sweepstakes
. Worked closely with Local and National radio stations to conduct In-
store radio remotes and have on air radio spots promoting the program
. Evaluated and revised all projects before releasing to client and
print production
EDUCATION
St. John's University, Jamaica, NY
. Major - Advertising
. Bachelors of Science - December 2012
TECHNICAL SKILLS
. Microsoft Word, Excel, PowerPoint, Works, Adobe Acrobat, Microsoft
Outlook, Internet Explorer, and Clients & Profits
FOREIGN LANGUAGE
. Fluent in Spanish
References available upon request