Director/VP:Product Development/Marketing/Product Management/Design

JEFF ENGLER

203-***-**** / ********@***.***

http://webprofile.info/jengler/ ~ www.linkedin.com/in/jeffreyjengler/

DIRECTOR/VP: PRODUCT DEVELOPMENT / MARKETING / PRODUCT MANAGEMENT / DESIGN / MERCHANDISING

Highly creative, detail-oriented product innovator, product development and product management leader with extensive experience in merchandising, sourcing, licensing, marketing, advertising, manufacturing, packaging, POP, art direction and graphic design for large to mid-size companies. Effective at building and directing multi-disciplined teams to drive product brand performance and market penetration. Strong track record at assessing, developing, and allocating all resources within systems of continuous performance and process improvement. Able to delineate and align sourcing, licensing, and packaging solutions to design, develop, and deliver award-winning, multi-million dollar products and build corporate divisions. Demonstrated flair for creating, redefining, and identifying new and existing products to fit "niche" product categories to help companies become market and industry leaders.

CORE LEADERSHIP COMPETENCIES

Global Team Resource Management

Complex Global Program / Project Management

Market & Brand Definition / Product Penetration

Art, Advertising, Concept Communications

Licensing, Channel Partnering, Negotiations

Global Vendor Sourcing / Product Pricing

Cross-Departmental Collaboration & Leadership

Opportunity Analysis / Solutions Development

PRODUCT CATEGORY SUCCESSES:

■ Licensed Products

■ Sports Licensed Products

■ Christmas

■ Pet

■ Home Decor/Home Furnishings/Furniture

■ Wood Products

■ Jewelry

■ Entertainment Merchandise

■ Seasonal Products

■ Toy

■ Giftware

■ Game

■ Hobby

■ Electronic Products

■ Soft Goods/Appare

PROFESSIONAL EXPERIENCE

MBI, INC. (The Danbury Mint) - Norwalk, CT 1997 - 2014

Director of Product Development

Global $400 million-dollar consumer products company.

Oversee all aspects of product development for MBI, Inc., The Danbury Mint, one of nation's largest marketers of fine-quality collectibles and licensed products. Supervise and train two direct reports and up to 30-member cross-functional team. Accountable for product definition & vision, competitive product positioning, product licensing, market trends, sourcing activities, cost negotiations, budgeting, resource planning & execution, product delivery performance, process improvements, and employee relations. Establish and maintain key relationships with domestic and Far East vendors, manufacturers, and licensors. Develop and manage product categories and assortments for company websites.

Selected Achievements

* $300 million product division established by becoming driving force in strategic conceptualization and development of new and innovative sports licensed products.

* $100 million in first year sales generated by creating new product category that leveraged existing product channels to take advantage of market demand for NFL, MLB, NBA, NHL and NCAA sports branded products.

* $15 million year division developed for low cost product sold via monthly continuity and collection marketing programs.

* Secured 10's of millions of dollars in new revenue by introducing new licenses and product categories for Fortune 500 companies like Coca-Cola, Ford, GM, Chrysler, Texaco, Shell Oil, Mobil Oil, Budweiser, Miller Brewing, McDonalds, Garfield (PAWS), Betty Boop (King Features), Star Trek (Paramount), Pillsbury, A&W and more.

* 3X increase in product offerings gained, while improving quality and consistency of delivery, by sourcing and introducing new reliable manufacturing and art development resources across operations.

VIACOM-VIACOM RETAIL - Ft. Lauderdale, FL 1996 - 1997

Director of Product Development

Leading global entertainment content company.

Managed day-to-day product development for company's retail division responsible for creating intellectual gift and toy products for Viacom Corporate, Blockbuster Entertainment, Paramount Parks, and company's chain of "First of Their Kind" entertainment retail stores. Led 12 direct reports supporting project development requirements. Accountable for creative product direction & vision, budgeting, resource management, product cost negotiations, and brand integrity. Built and maintained key relationships with offshore / domestics vendors and manufacturers to achieve prompt delivery performance. Coordinated all 2D art and 3D sculpt development.

Selected Achievements

* Planned and coordinated complex project to organize and develop more than 2000 SKU's and manufacturing program in support of opening of new chain of entertainment retail stores in under 1 year.

* Created positive, proactive business culture through careful selection, hiring, and development of in-house product development team.

* Positioned company for 100's of millions of dollars in new revenue growth by implementing primary product development programs and categories for companies licensed properties of Nickelodeon, Nick at Night, TV Land, Paramount, Paramount Pictures, Star Trek, MTV, and VH1 Networks.

ENESCO CORPORATION - Itasca, IL

1992 - 1996

Senior Art Director / Senior Creative Product Manager

Global leader in giftware and home and garden décor industries.

Oversaw creative art direction, conceptualization, and graphic development for company's male-oriented gift and mass-market licensed product lines. Led five-member in-house creative team and 8-member cross-functional Far East team. Managed product budgeting, layout and design of packaging, promotions and POP displays. Planned and coordinated all art work and product packaging with in-house and offshore printers and manufacturers. Worked with licensors on licensed product lines to gain approvals on new product submissions.

Selected Achievements

* Conceptualization and establishment of $200 million mass-marketing division developed and launched by identifying and responding to emerging market trend and leveraging available company resources.

* Won "Product Design of the Year" award and "NALED (National Association of Limited Edition Dealers)" award for conceptualizing, developing, and launching new product concept, resulting in 500,000 units sold.

* Drove signature brand quality and uniqueness through organization and development of free-lance U.S. Sculpting program for creation of "life like" representations of licensed characters or individuals.

* Received "Stanhome Inc. Achievement Award" by introducing new program to target and appeal to mass consumer markets.

(VTECH) VIDEO TECHNOLOGY IND. INC. - Wheeling, IL 1988 - 1992

Graphic Designer / Coordinator

One of world's largest suppliers of corded / cordless telephones and electronic learning products.

Served as Graphic Designer / Product Coordinator responsible for all art direction and graphic development for electronic toy packaging and products. Supervised and trained one direct report and up to 10-member cross-functional Far East team.

Selected Achievements

* 377%+ improvement in revenues gained by setting up and leading department to focus on marketing / collateral materials in support of product branding and packaging efforts.

* Won merchandising "POPPY" award for in-store display program at Toys-R-Us by ensuring presentation reinforced product values to stimulate and attract buyer interest.

* Improved buyer awareness at NY Toy Show by designing, setting up and supporting showroom graphics and product displays appropriate to event.

ERTL TOYS - Dyersville, IA

Graphic Designer / Technician

EDUCATION

LORAS COLLEGE - Dubuque, IA

BACHELOR OF ARTS (BA), DESIGN AND APPLIED ARTS/ART EDUCATION (DOUBLE MAJOR)

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