Marketing Management

Terri K. Tansey

*******@**.**.***

***********@*****.*** (913)

***-****

Qualifications:

Career includes unique combination of experiences in integrated and

operational marketing at all levels in large and small organizations / ad

agencies. Customer Experience pro in revenue-producing environments.

Experience includes all aspects of driving operational and creative

excellence and integration with: digital communications and analytics,

online reputation management, mobile marketing, consumer marcomm, branding,

public relations, vendor and partnership management, business development,

strategic planning, people/team development and major account leadership.

Marketing research, data-driven media analysis and planning, customer

retention & CRM, marketing project management.

Career Progression:

Second Opinion, Fairway, KS 2003-Present

Partner, Manager

-Management Consultant and Board Member to small business owners and start-

ups

-Fulfills CMO role for consumer and B2B companies

-Management initiatives include Daimler-Chrysler, ProForma, emerging

businesses

The Kansas City Star - KansasCity.com, Kansas City, MO (7 years)

Key Account Executive

-Sales Development: Multi-Platform, Digital Commerce, Print, Niche and

Direct Marketing with significant success (+225%) integrating digital

online advertising with tradition media. Chairman's Award for #1 in sales

revenue

-Program management, quality assurance for 120+ customers. B2B and

Healthcare emphasis.

Sprint Corporation, Overland Park, KS (8 years)

Consumer Marketing Officer, Assistant Vice President of Marketing - Global

Markets Group

-P&L responsibility for largest ($600MM) and most profitable consumer

revenue channel.

-C-Level presentations and experienced presenter at industry conferences,

to clients, financial markets, colleagues.

-Developed Sprint's retail channel strategy with big box retailers and

digital channels. PMO Leader.

-Led overall business development, quality/process improvements, Baldrige

Quality, strategic research, analysis, planning and communications

departments, staff and line management for new and emerging businesses.

-Negotiated strategic alliances, affinity and co-marketing partnerships

with airlines, retail, associations, financials, e-businesses.

Bernstein-Rein Advertising, Kansas City, MO (9 Years)

Vice President, Account Management Director, Exec. Board, VP Field

Marketing

-Lead key account management, advertising strategy, multi-location P&L

oversight: McDonalds Corporation, Wal-Mart Stores and Sam's Club,

Blockbuster Entertainment

-Created local market strategic communications plans; member of agency's

executive board and new business team. -Managed communications with

creative teams

Coca-Cola USA, Atlanta, GA (2 Years)

Media & Marketing Services Supervisor

-Managed coast-to-coast ad agency network: national promotions, product

roll-outs, bottler-marketing meetings, and annual media planning,

budgeting.

-Promoted Indianapolis 500, Super Bowl, NASCAR and other national contests,

partnerships & events.

Bailey Lauerman & Associates Advertising, Inc., Omaha/Lincoln, NE (8 Years)

Vice President Media & Director of Research

-Responsibility for advertising media direction for large portfolio of

clients: aviation, automotive (GM) brewing, banking, bottling, CPG/consumer

packaged goods, B2B services, entertainment, state & local government

agencies, agriculture, manufacturing, political, telecommunications,

utilities.

-Managed communications planning, research, budgeting and media purchasing

of all agency accounts.

Professional Recognition:

-Outstanding Alumnus Award - University of Nebraska Lincoln

-Hearst Corporation Top 40 Women to Watch

-Advertising Age Marketing 100 Award - Top Annual Achievements.

-McClatchy Chairman's Award; achieved McClatchy Sales Initiative First

Place Award

-Numerous marketing leadership awards at McDonald's Corp., PepsiCo, Sprint

Corp., The Coca-Cola Company and The McClatchy Company.

Education:

Rockhurst University, Kansas City - MBA / Executive Fellows

University of Nebraska at Lincoln - dual BA, Journalism/Advertising and

English

Adjunct Professor of Marketing, Media, Copy Writing University of Nebraska

& Rockhurst University

Community & Volunteer Involvement History:

Community: President, Officer - Homeowners Association

Charity: Ronald McDonald Children's Charities, Kansas City, MO - Founding

Director, Board Member

Personal Passion: Committed Volunteer to Companion-Animal Rescue

organizations. Emergency Management Preparedness Credentials sponsored by

FEMA and State Government for on-call disaster intervention.

[pic]

Contact this candidate