Engineer Manager

Kenneth Yi Kan Chiu

*** ************* *****

Milpitas, CA 95035

Work: 408-***-**** Cellular: 415-***-****

******@*****.***

Certified Product Manager & Agile CPM with experience in computer, multimedia and mobile technologies. Proven

record in identifying market opportunities including product definition and development, financial analysis, market entry

strategies and business development. Experience at SUN, LSI and Qualcomm. Fluent in Chinese and English.

Expertise in:

• Conversion Analysis • •

Web/Mobile technologies Market Research & Competitive Analysis

• Agile Development • •

Web & Google Analytics Social/Online Ecommerce

• A/B/multivariate testing • •

User Centric Design Product Life Cycle Management

EDUCATION

UCLA ANDERSON SCHOOL OF MANAGEMENT Los Angeles, CA

M.B.A., Product Management and Entrepreneurship June 2011

Honor: Advanced International Management Certificate Award

•

Exchange Program: HEC School of Management, Jouy, France

•

Washington Campus (DC) public policy class for MBA executives

•

STANFORD UNIVERSITY Stanford, CA

M.S. in Electrical Engineering March 2000

UC BERKELEY Berkeley, CA

B.S. in Electrical Engineering and Computer Science December 1995

CONSULTING PROJECTS

ESTsoft Seoul, Korea

Strategic Consultant/Product Management Summer and Fall 2010

Conducted market research for anti-virus software product using customer interviews, web-based survey

•

and focus groups to identify value proposition and to define both business and market requirements

(MRD and PRD).

Identified the niche market segment and successfully launched software product with a US go-to-market

•

strategy including product launches, product positioning, channels, pricing, sales, operations, marketing

and wireframing.

Performed Data Analysis to increase conversion rate, repurchase rate and customer satisfaction in user

•

experience.

Rincon Hill Capital San Francisco, CA

Strategic Consultant Winter 2010

Conducted hedge fund market research to understand the competitive landscape and the customer

•

decision process.

Used risk management analysis to evaluate the ROI of emerging market fund.

•

Identified key value proposition and developed a staged business plan to expand fund 100% annually.

•

EXPERIENCE

Qualcomm Inc. Santa Clara, CA

Staff Engineer, Qualcomm CDMA Technology Group 2007 - present

Conducted market analysis and identified key video product features based on technology and industry

•

trends.

Created idea and provided the marketing requirement document input for the mobile video chip micro-

•

architecture.

Led video codec architecture, managed the release process of 4 video standards and supported video API

•

development.

Designed and co-architected video chip used in the next generation Snapdragon Platform (smartphone &

•

tablet markets).

Successfully shipped 3 video chip products to top tier mobile handset manufacturers (Nokia, HTC,

•

Samsung).

LSI Corporation Milpitas, CA

Staff Design Engineer, Consumer Products Group 2004 - 2007

• Designed VC-1 video standard in the multi-format media chip for HD DVD recorder and mentored

two junior engineers.

• Saved the company $1 million by leading, defining, designing and establishing the Build In Self Test

(BIST) flow and methodology in the design process which helped increase the yield of chips per wafer.

SUN Microsystems, Inc. Menlo Park, CA

Module Lead 1996 - 2004

Promoted twice from Engineer I to Engineer III and successfully shipped 3 hardware products.

•

Designed the Memory Controller for Sun’s high-end server, priced at $10 million dollars.

•

Led the Raptor Interface Unit implementation and validation through the whole product life cycle.

•

Led, mentored, trained and provided support for two junior engineers.

•

Designed high end 3D graphic chip for both Sun’s high-end server (target markets were automobile and

•

medical industries) and desktop UNIX computers (used by both GM and Disney’s Pixar Animation

Studios).

Project group webmaster: created and designed the group’s homepage to improve the project

•

communication efficiency.

Project Honors - SUN Achievement Award in Recognition of AFB project, SUN Achievement Award in

•

Recognition of AFB Bring-up/Debug, AFB/GM debug team Outstanding Contributor and Bug-killer.

CERTIFICATE/DIPLOMA

AIPMM Certified Product Manager 2012

AIPMM Agile Certified Product Manager 2012

280 Group Agile Product Management Excellence Diploma 2012

Development Methods (Scrum, XP, Lean), Agile Release Management, Planning, Documentation and

•

Team Organization.

IPS Learning Project Management Fundamentals Certificate 2012

PATENTS AWARDED

and Apparatus for Vertex Splitting in a Graphics System (U.S. Patent 7,002,586)

• Method

High speed First In First Out Buffer (U.S. Patent 6,802,036)

•

SKILLS

Silicon Valley Product Camp 2013

Participated in the product management sessions: 7 Metrics of Highly Effective Product Marketers, 7

•

Phase Optimal Product Process Model, How to be a Lean Product Ninja, How to Become a UX “Army

of One”

Optimal Product Management & Product Marketing Training

Know how to apply Optimal Product Process to effectively manage products in the Product Lifecycle,

•

including Ideation, Business Cases, Requirements, Roadmaps, Strategy, Forecasting, Pricing, Beta

Program, Launches, Marketing & End of Life

SF Bay ACM Data Mining Camp 2012

Participated in Big Data Analytics sessions: Recommender Systems for E-Commerce, machine learning,

•

introduction to hadoop, data science – how to do it, metrics and A/B Testing in EBay.

International Experiences

Global thinking and perspectives through the participation of overseas programs: International Business

•

Law (Spain), Just-In-Time Manufacturing (Japan), Quality operations in TQM and Six Sigma (China)

and Marketing Services (France).

International Travel Study:

•

o Cheung Kong Graduate School of Business Beijing, China

o IESE Business School, Barcelona/Girona, Spain

o Oversea Company Visits:

TopNew, Grupo Bimbo, Toyota, Google Japan, Rakuten, KT, LG Telecom, SocialEnergy

and Ros Roca

Video Codec, CPU, Mobile, Wireless and Networking Expertise

• H265, MPEG4, H263, DIVX, Sorenson Spark, VC-1; RISC, MIPS, ARM; TCP/IP, OSI Model, 802.11a/b/g/n/ac/ad, LTE

Tools

• Web Design/Analytics/Mobile App: Html5, CSS3, Visio/Balsamiq, Google Website Optimizer, Google Analytics, SEO

• Marketing: Conjoint Analysis, Perceptual Map, A/B/Multivariate Testing, Qualtrics, Questionnaire Design, KPI, Adwords

• Software: UNIX, Solaris, C/C++, Perl, Firmware, SQL, Excel, PowerPoint, Html, Assembly Code

• Hardware: Verilog/VHDL, Primetime, Design Compiler, PLDRC, 0in, CDC, Spyglass, ClearCase

• Web Applications: Google Doc/Site, Picasa, Skype, WebEx, LinkedIn, Facebook, SharePoint

Planning tools: Agile/Scrum, Dependency Charts, Gantt Charts, Resource Allocations, Histograms

•

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