Manager Sales
Resume:
M. CATHERINE KABOSKI
Greenville, South Carolina 29611 ************@*****.***
SUMMARY
• Seasoned marketing professional with ten years experience in growing B2C and B2B
businesses in the consumer products, healthcare, automotive and telecommunications
industries. Particular expertise in Hispanic marketing.
• Strong leadership capability developed through oversight of numerous cross-functional team
projects. Regularly demonstrate ability to influence peers and others who are not direct
reports.
• Exceptional analytical and problem-solving skills with background in opportunity analysis,
demand forecasting, competitive analysis, and qualitative and quantitative marketing research
methods.
• Demonstrated results orientation.
• Excellent verbal, writing, presentation and listening skills; able to translate complex material
into actionable terms.
• Written and oral fluency in Spanish; cultural awareness/sensitivity developed through significant
time abroad.
• MBA, Georgetown University. Master of Marketing Research, University of Georgia. Coca-
Cola® Foundation Scholar.
PROFESSIONAL EXPERIENCE
VIRGINIA COLLEGE Greenville, SC
Adjunct Faculty Marketing Instructor 2014-present
• Teach marketing management competencies and skills to students in BA program.
MICHELIN NORTH AMERICA Greenville, SC
Country Operations Marketing Manager, Uniroyal ® and Private Brands 2010-2013
• Overcame challenging market conditions by negotiating lower costs from supplier and
repositioning portfolio pricing.
• Turned around under-performing brand to deliver volume expectations and internal
profitability targets. Within three months, demand increased by 36% on 350M Uniroyal tire
brand.
• Launched new product line targeted toward growing SUV/Crossover vehicle market that
exceeded volume and profitability expectations by 7% and 9%, respectively, within the first
year.
• Defined and executed product, pricing, packaging, and promotional strategies and
executional plans. Executed associated marketing activation campaigns and selling stories for
distribution channels. Directed advertising agency in development of creative and copy, Web
site development, merchandising materials and selling tools.
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M. CATHERINE KABOSKi Page 2
• Developed online sales training program modules for brand and for new products. Created
and facilitated live training to sales team, distributors and service employees.
• Led development of 3-year North American portfolio strategy to rebuild business with
new line and line extensions in key categories. Line extensions to exceed GM targets by 48%.
UNILEVER CORPORATION Lisle, IL
®
Associate Category Development (Brand) Manager, Knorr, Foodsolutions 2008-2010
• ®
Led relaunch of Knorr Soup du Jour portfolio that delivered 11% volume growth in first
six months. Included reformulation of 42 products in U.S. and Canada.
• Executed category development and new product launches for Knorr® soups, Knorr®
side dishes and Lipton® Cup-a-Soup brands on $25-million category for North America. Led
cross-functional innovation teams and initiatives.
• Introduced new portfolio of Knorr® products to target U.S. Hispanic market.
Spearheaded cross-functional, multi-country initiative to deliver bilingual packaging graphics,
pricing, go-to-market launch plans, competitive analysis, and bilingual activation support for 14
products. Delivered in compressed 8-month timeline, ahead of schedule.
• Identified and prioritized consumer and marketplace needs to develop 4-year portfolio
growth strategies for multi-tier Knorr® Soup portfolio. Aligned North American marketing plan
with global strategies, growth drivers, and brand positioning to leverage global synergies.
Associate Brand Manager, Hellmann’s ®, Foodsolutions 2007-2008
• ®
Supported $100-million Hellmann’s Mayonnaise category. Served as Acting Brand
Manager for six months.
• Spearheaded cross-functional teams in development and launch of major product
innovations including Hellmann’s® Real Mayonnaise Salad Pouches, Hellmann’s® Real
Whipped Salad Dressing, and reformulated Hellmann’s® Light and Hellmann’s® Low Fat
mayonnaise products.
• Defined and executed product, pricing, packaging, and promotional strategies. Executed
associated marketing activation campaigns and selling stories. Directed advertising agency in
development of creative and copy, Web site development, merchandising materials, sales
tools, and sales training program.
• Launched successful product innovations and executions in Sam’s Club, Costco, and
Restaurant Depot channels.
AT&T (formerly BellSouth) Atlanta, GA
Manager, Strategic Pricing 2004-2007
• Internal expert on pricing, product attributes, and bundle optimization for all
telecommunications products sold in Consumer and Small Business markets. Developed and
implemented pricing to maximize market share, revenue and profit. Analyzed competitive
landscape, primary and syndicated research, and corporate metrics. Developed demand
estimates based on discrete choice modeling, historical data, trend analysis and other
analytical tools.
• Managed formal process for immediate competitive responses in Consumer, Small
Business and General Business markets. Presented analyses and recommendations
regarding product bundles, offers, and promotions to senior executives, including specific
recommendations regarding 2007 DSL promotion and product offerings.
• Championed development and implementation of new forecasting and analysis tools used
in business case inputs Trained Strategic Pricing Team managers and directors.
M. CATHERINE KABOSKI Page 3
JOHNSON AND JOHNSON VISION CARE, INC. Jacksonville, FL
New Product Development Marketing Analyst/Intern, Vistakon Division 2003-2004
• Supported new product team with assessment of strategic opportunities for Acuvue® global
vision care products. Conducted and assessed new product marketing research. Used findings
to optimize key features and benefits, substantiate product claims and recommend product
offerings, positioning and merchandising strategy. Presented strategic recommendations to
senior executives.
OTHER RELATED EXPERIENCE
HOT CORNER COFFEE, INC., Co-owner (2004-2007) Athens, GA
INT’L ECONOMIC DEVELOPMENT COUNCIL (1997- 2000) Washington, DC
Director, Marketing and Membership
MCI CORPORATION (1993-1996) Arlington, VA and Denver, CO
Hispanic Markets Manager 1993-1994
District Sales Manager 1995
Sales Training Development Specialist 1996
CARROLL COLLEGE, Upper Division Spanish Adjunct Faculty (1991-1992) Waukesha, WI
EDUCATION
University of Georgia, Terry College of Business Athens, GA
Master of Marketing Research (December 2003); Coca-Cola Foundation Scholar
Georgetown University, Robert Emmett McDonough School of Business Washington, DC
Master of Business Administration, Marketing Concentration (June 2002)
North Central College Naperville, IL
Bachelor of Arts, Spanish and Political Science Majors, Int’l Relations Concentration (May 1991)
Universidad de San Luis Madrid, Spain
Attended university classes delivered in Spanish to native speakers (1987-1989)
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ADDITIONAL SKILLS
Computer Software Knowledge: MS Word, MS Excel, and MS PowerPoint, SPSS, SAS and
Minitab
Languages: Spanish (fluency), French (conversational proficiency), Portuguese (reading
proficiency)
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