Sales Manager, Online Channel, B2B

Rosemarie C. Limberis ***** *S Ranch Parkway, San Diego, CA 92127,

*******@*****.***

OBJECTIVE STATEMENT

Seasoned professional, with history of success and over two decades of

experience in business-solution sales, seeks opportunity to apply

leadership skills and disciplined drive to succeed in a rewarding new

venture.

PROFESSIONAL EXPERIENCE

Sony Electronics Incorporated

National Account Manager, Online Sales Team, San Diego, CA Aug 2011-

present

. Recruited to join newly created sales team to focus on unique

characteristics of online marketplace

. Generated sales revenues of $75M of Sony TV and Home Audio/Video

product thru Internet Channel accounts, including Amazon.

. Attained 20% growth vs. prior in first year, 29% in second despite

severe product shortages

. Collaborated on programs and strategies using internet tools and

devices, including Social Media, to increase search relevancy and pave

the pathway for further growth

. Delivered the highest marginal profit among all US accounts

National Sales Manager, Senior Manager, Digital Still Cameras, San Diego,

CA Apr 2010-Aug 2011

. Managed US National Sales for Digital Still Cameras

. Produced $600M in annual sales, delivering high marginal profits while

gaining 3 points of market share

. Negotiated annual assortments and key holiday placements to gain floor

space and grow share

. Developed national sales plan, assigned sales budgets by channel and

customer, and strategically allocated MDF to drive to the number

. Worked closely with the field sales management to customize programs

and product solutions for each major account and channel

. Presented new products to major accounts and at annual line shows

B2B Regional Sales Manager, Corporate IT Sales, Sleepy Hollow, IL 2008-

2010

. Managed Central Region B2B Managed Accounts

. For staff of 3 Sales Reps and 2 Pre-Sales, establish budgets,

responsibilities and development plans

. Achieved $80M in annual sales with team of four Key Account Executives

. Fostered relationships with executive management of regional accounts

and within Sony.

. Specialized in programs for Small Business, Government/Education,

Healthcare and Public Sector

B2B Selling Manager, Corporate IT Sales, Sleepy Hollow, IL 2003-

2008

. Managed sales of VAIO Notebooks to Sony's largest b2b reseller, CDW

with $50M in annual sales.

. Grew sales by 15% in 2007 to record annual sales; grew sales by $10M

from 2003 to 2004, a 20% increase.

. Developed strategies to increase quotes, bids and sales of Sony

products to business end users in key segments for Corporate and

Public Sector end-users.

Senior Sales Representative, Consumer Sales, Itasca, Illinois 2002- 2003

. Maintained 18 retail accounts throughout US with overall annual budget

of over $15 million

. Forecasted and allocated television product for the sales office,

analyzing sales trends and history to determine fair allocations for

each of 13 sales representatives.

Western Zone Sales Manager, Premium & Incentive Sales, Laguna Niguel, CA

1999-2002

. Managed four sales reps covering a 23-state territory to achieve sales

goals of $15 million dollars annually.

. Established budgets and input forecasts for each territory, and

provided monthly flash to Sony management.

. Pioneered performance management system for independent sales reps

that established Sony expectations and set goals; resulting in

improved performance in the areas of forecasting, reporting and lead

follow up.

. Secured programs with large corporate end user customers including

Pepsi, Hilton Hotels, Kraft, and HBO

Sales Representative, Direct Mail, Itasca, IL 1998-1999

. Sold full line of Sony Consumer Products to major national catalog

accounts, including Spiegel, The Sharper Image, Hammacher Schlemmer,

and Neiman Marcus.

. Grew Central US territory 75% in 1999 vs. prior year sales, from $8

million to $14 million.

. Solved price and distribution obstacles with Spiegel to grow sales of

$6 million FY98 to $10 million FY99

Sales Representative, Personal Audio Video Products, New Orleans, LA

1996-1998

. Developed strategic merchandising plans for twelve retail accounts in

Louisiana territory, coordinating advertising, promotions, training,

and product purchase plans.

. Exceeded budget of $11M, reversing negative sales trend from 1995,

increasing sales more than 25% vs prior.

Additional positions held at Sony 1989-1996

. Zone Product Trainer, Portable Audio / Telecom Division, Itasca, IL,

1992-1996

. Sales Counselor, Sony Flagship Store, 663 N. Michigan Ave, Chicago

1991-1992

. Senior Product Information Specialist Itasca, IL, 1990-1991

. Product Information Specialist - Itasca, IL 1989-1991

EDUCATION AND TRAINING

M.B.A., Lake Forest Graduate School of Management, Schaumburg, IL 2003-

2006

. Maintained 4.0 G.P.A. for entire program while working full time

. Graduated with High Honors and as Hotchkiss Scholar

B.A., University of Denver, Denver Colorado, 1985-1989

. Major: English, Minors: Sociology, History

. Honors: Academic Scholarship, Honors Program

. Extracurricular - President Gamma Phi Beta Sorority, Varsity

Volleyball

Sony Developmental Curriculum

. Challenger Selling, February 2013

. Sony Talent Pool Leadership Forum, February 2005

. Women Unlimited: Emerging Managers Training Program, Apr-Sept

2001

. Additional courses: Bay Group Negotiation Workshop,

Consultative Selling

AWARDS AND RECOGNITION

COO Project One Award - Sony Electronics, 2013

Sony Samurai Society Inductee, Sony Electronics 2007

Hotchkiss Scholar, Lake Forest Graduate School of Management, 2006

Samurai Society Nominee, Sony Electronics 2005

Sales Top Performer, Sony Electronics, 1999

REFERENCES - Available upon request

Contact this candidate