Marketing Analyst
Resume:
DON SMITH
*** ***** ***** ****** **, Chicago, Illinois 60610
***********@*****.***
JOB TARGET
Project Management Leadership and Teambuilding Strategic Planning and Assessment Coaching and Mentoring
Sales Action Plans and Development Unique Prospecting Techniques Exceptional Business Acumen
Problem Resolution and Decision-Making Presentation, Negotiation, and Closing Client Needs Analysis
Detail-oriented, well-organized, and innovative sales and marketing professional, with extensive years of experience in demonstrating unparalleled professionalism and integrity. Offer broad international business knowledge to meet and exceed sales goals as well as to drive business toward profitability. Display adeptness in providing superior customer service; accustomed to establishing and maintaining constructive relationships with new and existing customer base. Exemplify excellent problem-solving skills, with the ability to maintain composure amidst fast-paced and challenging environments. Possess technical proficiency with Microsoft Office Suite, CRM, iPortal, Omniture, SAS, Adobe Test, and Target. Articulately communicate with diverse individuals, with bilingual fluency in English and French.
PROFESSIONAL EXPERIENCE
PARK PLACE MERCEDES, DALLAS, TX
Sales Consultant New Cars Marketing Analyst - Jul 2012–Aug 2013
- Used the company-provided software, including the Client Relationship Management (CRM) System and AutoAlert
- Prospects for new and existing clients
- Warmly greeted all prospective and repeat clients on the service drive and performed analysis of their position toward purchasing another vehicle
- Directly collaborated with the F&I Team in resolving any outstanding contracts or incomplete deals
- Conducted follow-up with clients and prospective clients in a timely manner
- Rendered oversight to all departmental performance standards, which included customer service index, gross average, finance and lease, and vehicles sold
- Displayed excellent knowledge of various products and current market trends
- Complied with company requirements by understanding the Park Place privacy and information security policies
- Guaranteed attendance to weekly department meetings
- Exemplified expertise in conducting online activities across all channels, which included e-mail, affiliates, and content marketing and outreach
- Worked in partnership with the Operations, Creative, Product, and Management teams in planning and delivering marketing programs
- Provided support and assistance with the copywriting and development of content and marketing collateral as necessary
- Assumed full responsibility in formulating and maintaining dashboard of key metrics for marketing initiatives
- Closely monitored all market trends as well as competitors’ product and marketing initiatives
Career Accomplishments:
- Surpassed and met Park Place and manufacture training and certification plans and standards
- Played an integral role in selling fleet and corporate sales
- Boosted the awareness, acquisition, and retention of company strategies by conducting effective marketing programs
- Achieved client satisfaction by utilizing the Client Concern Resolution (CCR) process in addressing their concerns
BANK OF AMERICA, N.A., LOCATION
Credit and Market Analyst Training Lead - Nov 2008–Feb 2012
- Carried out systematic assessment of the loan underwriting process to ensure soundness, business value, and compliance with company and investor standards
- Performed correct documentation of loan conditions and coordination of requirements and decisions
- Evaluated the detailed historical and projects financial analysis through the use of tax returns and financial statements
- Took charge of defining the vision and business needs to achieve organizational growth
- Led the establishment and maintenance of the business analysis standards
- Oversaw the creation, publishing, and maintenance of templates and tools for effective requirements capture, documentation, and management
- Showed professionalism in coaching and mentoring mortgage professionals regarding the new processes, efficiency, and client service
- Directed peer reviews on requirements to ensure their completion, consistency, conciseness, traceability, feasibility, unambiguousness, verifiability, and compliance with the standards
- Exhibited excellent skills in creating and maintaining project plans on small- to medium-sized projects as well as tracked and communicated its status
Career Accomplishments:
- Offered exceptional client service and best solutions to each customer to ensure retention
- Successfully transferred the team over to Bank of America systems and facilitated training after the countrywide merger
- Spearheaded the implementation of the reporting processes to streamline and boost the efficiency of the lending and credit process
CLUB MONACO, CHICAGO, IL
Assistant Store Manager Trainer - May 2005–Sep 2008
- Gave direct assistance to the store manager in arranging schedules and leading the proper training for all staff
- Directly monitored the sales floor and zone coverage to improve sales and maintain customer focus
- Guaranteed the protection and satisfaction of customer experience in all areas
- Complied with all policies and procedures; and performed daily monitoring and execution of sales and payroll goals
- Served as an effective sales leader on the floor measured by store metrics
- Directed the execution and communication of product moves and markdowns
Career Accomplishment:
- Ensured achievement of all business goals by motivating staff and aligning activities
MARCUS EVANS SUMMITS DIVISION, CHICAGO, IL
Project Manager Account Supervisor - Feb 2012–Jul 2012
- Displayed expertise in providing business consultation in the strategic performance management methodologies, process assessment work, and application of technologies to the business
- Established customer loyalty by ensuring their full usage of the value of solutions and services
- Monitored the maintenance of all customers existing revenue spends as well as upsold additional products and services
- Organized all tasks involving third-party vendors; gave expert consultations to clients regarding system implementations
- Spearheaded the creation and maintenance of various implementation projects
- Developed and managed all sales and service programs by overseeing the staffing, training, and performance evaluation
- Performed budget management and approval while collaborating with the department heads in gathering information on equipment and customer specifications
- Led the negotiation of service contracts; approval of supplier invoices; maintenance of financial records; assessment of final billing submitted to clients for events; and preparation of reports
- Formulated effective and strategic plans to maintain all event cost under the established budget
- Coordinated complete setup and monitored on-task activities for all meetings and events
- Functioned as the superintendent for all meetings and events, responsible for meeting all client’s needs and request
- Took charge of explaining the overarching analytics platform strategy along with identifying and prioritizing business needs for data and reporting tool enhancements
- Supervised the existing Omniture implementation to ensure accurate reporting and ongoing feature enhancement support
- Oversaw the SAS reporting platform and determined the data needs and capability improvements
- Worked in collaboration with key executive stakeholders in balancing competing interests and needs across the organization to arrive at a clear vision along with communicating and aligning various partners along the way
Career Accomplishments:
- Directed the successful implementation of a competitive sales program, thereby yielding sales by 15% within the first year
- Demonstrated more than five years of experience in analytics product management with a successful history of launching highly effective products
- Carried out more than seven years of consumer-focused online experience, responsible for creating processes, templates, and tools for the delivery of projects
- Surpassed the client’s expectations by coordination event details with them
EDUCATION
Master of Business Administration in Finance Dean’s List - 2010
SOUTHERN METHODIST UNIVERSITY, DALLAS, TX
Bachelor of Business Administration in International Business, Minor in French Dean’s List - 2006
LOYOLA UNIVERSITY CHICAGO, CHICAGO, IL
PROFESSIONAL TRAINING
Client Relationship Management Training Corporate Training Leader
ACTIVITIES
- Voluntarily painted homes in Chicago’s inner city
- Worked with inner city kids in the slam program in Chicago, Illinois; and Los Angeles, California
- Actively participated in the Habitat for Humanity in Los Angeles, California; and Bogota, Columbia
- Partook in the breast cancer run since 2006 in Washington, DC; and Chicago, Illinois
- Participated in Bold Beneath’s underwear to the homeless campaign
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