Adam Schartoff
***-** ****** ********* 917-***-****
Forest Hills, NY 11375 **********@*****.***
Work Experience
Freelance Web Content Editor/Web Producer 2006 2013
P.O.V./American Documentary October 2012 December 2012
Creating and modifying editorial and graphic content using WordPress CMS. Providing social
media support via Facebook, Twitter, Hootsuite, etc.
Nielsen
Creating and modifying editorial and graphic content using Adobe CQ5 CMS. Creating training
materials for international Nielsen marketing employees. Editing NielsenWire, a weekly
newsletter for Nielsen employees and clients. Heavy CMS; light html & CSS.
Wireless Generation
Content loading and editorial work for educational software development company.
Entering editorial and graphic content with CMS tools including Joomla 2.5
Providing quality assurance and simulating user experience using iPads
Indexing video archive from various school systems’ pilot programs
Sotheby’s
Web Producer working with web migration team as part of a global initiative to create a new
web site for the Sotheby’s auction house
Using Adobe CQ 5.3 to populate web site and digital asset management system
Citigroup
Led training for a new intranet platform for Citigroup’s marketing department
Managed final phase of intranet migration to Microsoft Sharepoint platform
Provided group & one-on-one training for internal users of marketing intranet site
Created training materials including MS Powerpoint training manual and webinars
Rodale Publishing
Assisted in migration of website to a new content management tool, Vignette 6
Produced a weekly series of e-mail newsletters using html templates
Created and monitored schedule of newsletters in a multi-departmental environment
Used content management tools to feed editorial and graphic content to website
Martha Stewart Livings/OmniMedia
Wrote and managed daily content for Martha Stewart Show (what was exact name of show),
including bios, recipes, guest appearances, etc. using proprietary content management tools
Worked with television show’s producers to coordinate content of web pages Wrote editorial
copy for daily television show’s web pages including guest bios, recipes and craft segments
SONY MUSIC ENTERTAINMENT Sept 1996 Jan 2006
Associate Director, B2B/Creative Services Dept.
Associate Director, Graphic Arts Production Dept
Advertising Production Manager, Graphic Arts Production Dept
Managed a variety of departments focusing on B2B and content work; created new tools and
systems to adjust with technology changes over 10 years at Sony.
Coordinated the automated workflow for providing third party business partners (i.e. iTunes,
AOL, Napster) with CD and DVD digital cover images
Worked closely with pre-press vendors, art directors, product managers and digital services
department to guarantee quality assurance and timeliness in order to meet product release
schedules
Spearheaded cost-effective projects for post-production assets including: the system of
unarchiving digital catalog packaging files, streamlining logos and other packaging related files
to the business to business web site, and the re-purposing of digital covers for video single
downloading
Primary administrator for Sony Music’s business to business web site, using a proprietary
content management tool, html was required, light XML
Instrumental in establishing a team of four responsible for archiving and re-purposing graphic
production assets, specifically CD and DVD packaging files
Chaired weekly departmental status meetings as well as monthly status B2B meetings
Supported company publicity and A&R departments, retail customers, publications, concert
promoters and radio programmers
Led B2B training and demonstration seminars at Sony’s Nashville, Miami and Toronto offices
Accountable for advertising budget and monitoring costs, saving hundreds of thousands of
dollars on printing and mailing costs over my tenure.
Editorial Contributor 2011 Present
Contribute articles for a number of film oriented websites and print publications
TribecaFilm.com
Contributing writer for Tribeca Film Enterprises website
hammertonail.com
Contributor to this popular film blog
The New York Times blog, The Local
Contributing editor
P.O.V. (Public Television series)
Contributing blogger Sept 08 present
Skills
Proficient: Adobe Photoshop, Adobe Acrobat, MS PowerPoint, html, Preflight Pro, MS
Project, MS Sharepoint, Vignette 6, Mac & Windows Operating Systems
Working knowledge: Adobe InDesign, Adobe Illustrator, Quark Xpress, Flash, Adobe
Dreamweaver, XML
Education
CUNY/Hunter College, New York, NY 1995
Major: History