Sales Project Manager

POH LIN KHOO

**** ***** ***** ****

Woodbury, MN 55125

Cell: 612-***-**** email:

******@*******.***

MARKETING * COMMUNICATIONS * PROJECT MANAGEMENT

Business professional with 20 years experience creating successful

marketing and communication concepts, and targeted community building and

revenue-generating strategies for both commercial and nonprofit entities.

Adept at constructing innovative solutions and effective strategies to

proactively address community strengthening and development and marketing

challenges. Proven ability to lead and interface effectively with diverse

groups, build strong relationships, and generate lasting buy-in.

Accountable for developing marketing, communications, and revenue

generating concepts and strategies to grow membership and advance the

organization.

PROFESSIONAL EXPERIENCE

YMCA of the Greater Twin Cities, Minneapolis, MN

Director of Membership Marketing (2011 - 2013)

Set strategies and executed membership acquisition campaigns to generate in

excess of $50 million dollars annual revenue for 21 YMCA locations.

Consultant on youth development, and diversity and inclusion initiatives.

Served on

the Sales, Retention, Organizational Leadership, and Diversity and

Inclusion teams. Co-chaired the Asian Employees' Resource Network.

. Developed and executed monthly multi-channel campaigns to achieve revenue

goals using targeted messaging, positioning, and brand awareness

strategies. Grew membership revenue goals and units year-over-year

. Directed vendors and creative team to reach marketing and production

goals by writing and editing, assigning projects, managing timeline,

negotiating pricing, providing feedback and approving creative proofs

including graphics, brochures, logos, and other promotional products

before production

. Collaborated with stakeholders including the community, sales and

management team, branch executives and volunteers to provide ongoing

strategic and implementation support to grow, attract diverse

populations, and retain memberships. Initiatives included partnering with

Y USA to promote healthy living, drive diversity and advance mission-

driven initiatives across all the YMCAs nationwide including youth

development objectives

. Partnered with all 21 YMCA locations to translate and execute marketing

requirements into attainable goals including retention plans, membership

growth, and community-building initiatives

. Led and implemented organization-wide marketing and communication

activities including monthly sales, marketing and retention webinars,

membership offers and promotions

. Created segmentation strategy using data driven analysis to address

members' needs and improve retention

. Managed and tracked budget.

360 Communities , Burnsville, MN

Director of Marketing and Communications (2009 - September 2011)

Led the rebranding effort that changed the face of the organization after

40 years. Provided strategic direction to develop effective and on target

marketing plans to generate brand awareness and buy-in among community,

board of directors, donors, volunteers, and staff. Used data to develop

sound fund raising initiatives. Organization won an Emmy Award to end

domestic violence in 2010. CEO received business woman of the year award in

Dakota County in 2010. Reported directly to the President/CEO.

- Achieved 100% of committed deliverables by integrating new technologies

and channels into the marketing mix - rebuilt the website, created social

network portfolio (Facebook, Twitter, and YouTube) and electronic

newsletters

- Created the organization's services strategy that translated into a

comprehensive annual marketing and communications plan to raise funds,

advance the organization, grow and retain volunteers, and promote self

sufficiency to more than 20,000 service recipients

- Developed and nurtured public relations partnerships with media,

government entities, businesses such as Comcast and Thomson Reuters,

community partners including Wilder Research and the University of

Minnesota, and staff to drive brand visibility, grow funders and

volunteers. Marketing team members included volunteers who dedicated

their expertise and time on a variety of roles including fundraising and

web development that helped raise more than $1 M annually

- Produced monthly local cable shows and wrote editorial columns to

generate funding and visibility about the impact of healthy living,

school success, domestic violence, poverty, and the call for all

community members to contribute

- Led staff to secure funding through direct mail, digital platforms, in-

person solicitations, events and collaborated with the board of directors

and financial development to achieve and exceed funding expectations

using data analytics to drive targeted messaging and tactics. Raised more

than $75,000 at a gala event and $16,000 in one day to keep one of the

women's shelters open during the 2011 Minnesota state government shutdown

- Supervised marketing and communications staff; recruited, trained, and

managed volunteers and interns saving the agency more than $3000 in

monthly Marketing and Communications expenses.

Thomson Reuters, Eagan, MN

Strategic Relations Marketer (2005-2009)

. Strategic: Developed strategic marketing campaigns to drive sales, grow

revenue and foster partnerships with industry leaders across the nation

- Successfully partnered with external and internal clients to generate

more than $1M in revenue for a single product.

Grew more than 40% revenue from $825K to $1.2M from 2007 to 2008 by

directing and implementing a single product promotion using direct mail

and electronic channels

- Directed the work of creative teams that clearly articulated and

demonstrated all stakeholders' goals

- Translated data including customer analysis into creative design and

marketing strategies to realize revenue goals

. Communication: Enabled effective dialogues to reach organization's

objectives.

- Managed and executed presentations to educate associations' members on

industry's best practices earning the

2008 Committee of the Year award from the Association of Corporate

Counsel

- Provided reports to all levels of management including external senior

business partners

- Consolidated and streamlined organization's communication efforts

. Business Development: Developed and executed strategic business

relationships with partners from across the nation to integrate and design

products that meet customers' demands to realize new and grow established

revenue

- Cultivated relationships with prospects nationwide to collaborate on

sales objectives, achieve revenue, and goodwill

- Negotiated contracts to solicit collaborative business gains

- Oversaw the development of products from inception to market.

Segment Marketer, (2003 - 2005)

- Point person to design, communicate and manage the Field Sales Renewal

program 2003-2004. Segment revenue goal exceeded by more than $4M

- Presented new product concepts to management and Sales & Account

Management Advisory boards

- Traveled with sales representatives across the country to meet existing

clients and prospects to pitch products and services and close sales

- Developed Small Law Solutions kit and successfully marketed West's

marketing tools and products to businesses

- Directed, planned, and executed National Sales Meetings.

Volunteer Programs:

Elimu Africa: Serves on the board of directors. A US based organization

that helps disadvantaged children by facilitating their pursuit of

education

360 Communities: Marketing and Communications consultant

Positions also held at Thomson Reuters:

Senior Principal Editor, Content Operations

Project Manager, Publishing Process Improvement Group

Product Marketer, Legal Education Group

Production Editor, College and General Publications Department

Awards and Recognitions:

Fred Y. Hoshiyama Asian Leadership Scholarship - Y USA

Selected for the Executive Preparatory Track Certification - Y USA

Product Marketing, Field Sales Retention Program, ResultsPlus President's

Award - Thomson Reuters

EDUCATION

B.A. (Honors) - Journalism (Minor: Technical Writing/Advertising Design)

University of Wisconsin--Eau Claire

Completed Project Management Course certified by PMI Minnesota

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