Customer Marketing

Maggie Witmer

*** **** **** **. *** York, NY ****7

*************@*****.*** 607-***-****

EDUCATION

SYRACUSE UNIVERSITY, Syracuse, NY

Martin J. Whitman School of Management

Bachelor of Science

Major: Marketing Management

GPA: 3.3

EXPERIENCE

Victoria’s Secret Syracuse, NY

Merchandise Flow Supervisor August 2013-January 2014

• Served on the Sales Leadership Team and was responsible for total store results by owning the back room through

processing, replenishment and the prioritization of merchandise receipts

• Attracted and recruited a highly qualified team to support the functions of merchandise flow and brand guide

• Motivated and inspired the shipment team to meet and exceed established productivity levels

• Supported category mangers and supervisors in the development and execution of merchandising and sell down

strategies

Pink Associate March 2013-August 2013

• Supported a customer-centric culture, where the full energy and activity of the store team are focused on delivering

highly satisfying customer experiences

• Built customer loyalty by converting customer relationship marketing and customer capture

Milan Veterinary Clinic Milan, PA

Marketing Specialist October 2012 – March 2013

Created a marketing plan customized to the clinic’s goals and needs, which included expanding the current client base to

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ensure a full schedule each week in efforts to raise profits

Implemented weekly outreach to ensure every client was aware of upcoming appointments and receiving services that

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addressed all of their client needs

Designed a referral system that offers a free exam to any new client and sends a thank you to the existing client who made the

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referral

Hillgate PR London, UK

PR Internship Summer 2012

Assisted with event coordination through brainstorming themes and ideas, contacting media and targeted clients, invitation

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mailings, as well as, handling room setup and detail preparation the day prior to event

Worked with top home furnishing and interior design companies throughout the country to ensure each client received a vast

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amount of press coverage in newspapers, magazines and other sources of media

Direct client interactions writing press releases, conducting campaign research, monitoring client coverage and coordinating

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photo shoots

Cynthia Cameron Design Syracuse, NY

Marketing Internship/Assistant Summer 2011

Designed and maintained the owner’s online Etsy jewelry shop by creating a unique profile, editing product design

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photographs and adding inventory to the site for customer purchase

Advertised the brand, to regular customers, through weekly email submissions pertaining to new products and upcoming

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shows of the designer

Promoted the business by introducing the concept of social media marketing, through the creation of Facebook, Twitter and

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LinkedIn accounts, in order to gain a wider customer base

COMMUNITY SERVICE

Say Yes to Education Syracuse, NY

Volunteer Spring 2012

Participated in the after school program at H.W. Smith Elementary School every Monday and Wednesday by helping 2nd and

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3rd graders learn about different types of animals and their functions

SKILLS

Proficient in Microsoft Excel, Outlook, PowerPoint, Word, Photoshop and Google Drive

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