Edmond Layne Allen
Alpharetta, GA 30004
Cell: 770-***-****
*****.*******@*****.***
PROFILE
I am an experienced sales professional that has a hunter mentality and excels at identifying
untapped markets and business opportunities nationally, regionally or locally. I possess a keen
business insight and in-depth knowledge of sales processes and marketing activities that bring
growth and revenue. I am an expert in developing sales presentations and providing coaching to
effectively influence new staff. I work diligently to get task accomplished on time and within
budget.
HIGHLIGHTS OF QUALIFICATIONS
• Budget Management
• Forecasting
• Product Development
• Vendor Relationships
• Cost accounting
• Leadership
• Strategic Planning
• Distribution Development
• Maximizing Utilization
• Training
CGP-EXPAL
Atlanta, GA.
2/14/2013
Southeastern USA Sales Representative
Business Development of End User manufacturing accounts for sales of anti-slip papers for
use in palletizing for shipping and handling
ORKIN PESTS CONTROL
Atlanta, GA
3/2012 – 2/10/2013
Commercial Account Manager
. Business Development of New customers in Southwest Atlanta.
BATTERIES PLUS, LLC
Hartland,WI 2010-3/2012
National Account Sales Executive
. Business Development of National Accounts that cross sales multi-franchises, multi states,
and exceed $100,000 annual sales. Pursue Assisted Living Accounts, Underground Locating
Companies, Distribution Centers, and others.
PROFESSIONAL EXPERIENCE
Wilkinson Industries – Ft. Calhoun, NE 2005 – 2008
National Packaging Consultant
• Business development of accounts that were not being sold in Michigan, Ohio, Indiana,
Kentucky, Tennessee, Virginia, West Virginia and western Pennsylvania
• Develop business with wholesale food and paper distribution, grocery store chains,
wholesale bakery and food processor accounts
• Identify unsold accounts, contact the buying management, set appointments, make sales
presentations, make follow-up presentations and secure orders for rigid plastic food
containers and aluminum containers
Sonoco Paperboard – Norcross, GA 2003 – 2005
National Sales Manager
• Grew existing product line to a 10% or more increase on an annual basis
• Increased budget of $12,000,000 by 11%
• Managed a regional manager and a group of 25 manufacturer representative groups
along with national accounts that were developed
• Made sales presentations and sales calls to existing and new distributors and major end
users
Hoffmaster – Oshkosh, WI 2000 – 2001
National Accounts Manager (East)
• Responsible for existing national accounts in the eastern United States and the
development of new chain accounts
• $3,000,000 of existing sales and development of additional business
• Account activity reporting
• New account contacts for sales presentations
• New presentations and order acquisition
Springprint/Medallion – Augusta, GA 1979 – 2000
VP of Sales and Marketing
• Budget of $15,000,000 in sales and annual growth of a minimum of 10%
• Five regionally placed managers and 35 manufacturer representative groups
• Education and training of all regional managers so that they could pursue new business
• Reported all sales activity and forecasted new sales for production
• Monitored all sales activity, managed expense budget to maintain budgeted structure,
managed new product development, managed the marketing and art staff for task
solving, and reported all activity to upper management
Identified new distributor regions. Hired and trained new regional managers to effectively sell
these newly identified distributors. Impact: Springprint doubled in sales dollar volume over the
next five years.
Realized that Sprinprint's cocktail napkin machinery was underutilized for production due to the
second web on the machines not being used when a printed napkin was being run through the
first web as registration could not be held on both webs of the machine. This underutilization was
reducing sales profits that could be generated. Secured a major, high volume, unprinted napkin
account that would allow the full use of the second web of the machinery as registration was not
needed on the unprinted napkins. Impact: maximized utilization, sales dollar volume increased
and sales profits rose.
Determined that new sales to distribution were being hindered due to slow moving products and
the unwillingness of distributors to allow new slots for new products. Implemented a new return
policy that would allow a return of slow moving products from one distributor if the return could be
resold to an alternate. Impact: distributor now had moving inventory which increased sales and
enhanced partnership.
Concluded that hospital tray covers that were manufactured included a portion that was not used
and considered waste although the entire sheet was paid for. Recommended that the waste
portion be cut into 7x9 oval waste liners that could be placed in wastebaskets of hotel rooms.
Secured a hotel lodging company that would sell the products. Impact: maximized the revenue of
entire press sheet and reduced the traycover cost, increasing sales revenues.
Consulted with a major account regarding needs to open new warehouse slots. Suggested
repacking "The Thoughts for Today" mats from 1m/case packs to 4/250 case packs to accomplish
the task. A 4/250 case pack allowed six slots to be freed and the two new multi-pack cases
increased sales volume of this category. This enhanced our value with the major account.