Manager Marketing

Cheryl L. Swindle

*** *. ****** ******, *******, FL 33510

813-***-**** ~ *************@*****.***

Marketing/Management/Communications Professional

Tenacious, insightful, results-driven professional with more than 18 years

of experience in marketing/management within a variety of industries.

Areas of Expertise

Marketing/Corporate Communications ~ Collateral Production ~ Leadership ~

Event Coordination ~ Advertising ~ Trade Shows ~ Direct Mail Campaigns ~

Web Content ~ Relationship Cultivation ~ Community Relations ~

Project Management ~ Vendor Coordination ~ Signage & Outdoor Advertising

Education

University of South Florida, Tampa, FL

Master of Business Administration ~ Bachelor of Science in Marketing

(Additional coursework: Marketing Management, Team Building, TQM,

Leadership, and International Marketing & Cultures)

Professional Experience

Lions Eye Institute, Tampa, FL, Foundation Associate 2012 - 2013

Collaborated on: Development, creation and coordination of events; courted

charitable donations; input donations, pledges & gifts into non-profit

software; independently handled art development and creation/production of

marketing collateral; processed all bill/invoice payments and check

production; fostered relationships with internal/external clients.

AVI-SPL, Tampa, FL, Marketing Project & Production Manager (Job

Dissolution) 2010 - 2012

Direct the development of marketing/communications strategic initiatives

and projects, including work/project production scheduling, prioritization,

and progress utilizing project management software and file sharing

communities. Responsible for resolving issues before they cause stumbling

blocks and keep project running smoothly. Create and drive messaging

campaigns via multiple vehicles, including Web/editorial content, SEO,

email blasts, social media, publicity, event coordination, trade show

participation, direct mail, telemarketing, and advertising. Conduct market

analyses on which to base future strategic plans. Employ content via

multiple internal and external communications channels, including training

programs, presentations, proposals, and media interface. Supervise several

creative service teams of three to four people, as well as building

exceptional relationships with three external freelancers and ad

agency/mail house vendors.

> Served as booklet editor, created from a PowerPoint presentation

developed from Great Britain version; laid out the publication,

Americanizing the text, editing for content/accuracy, and managing

through print process.

> Led the development and implementation of a new product's complete

line of marketing materials including the brand/mascot, within

established timeframe and budget by collaborating closely with senior

management, designers and an outside agency to produce all marketing

materials. Adhered to tight timeline for entire life cycle of

materials creation process.

Cheryl Swindle ~ *************@*****.*** ~ Page 2

Direct Buy, Tampa, FL, Marketing Associate (Part Time) 2009 - 2010

Led the booking of new appointments. Attended to all customer service

inquiries and situations. Coordinated all follow-up efforts regarding warm

leads and qualified all prospective leads.

Keiser University, Sarasota, FL, Adjunct Professor (Semester-Based) 2008 -

2009

Conducted Marketing 101 classes of 12 to 20 students, preparing lesson

plans, maintaining grade records, communicating with absent students, and

developing, administering, and evaluating quizzes, projects, and exams.

Taylor Woodrow Homes, Riverview, FL, Division Marketing Manager (Mass

Layoff) 2006 - 2008

Coordinated the setup and launch of new communities. Collaborated with

agency in developing branding initiatives and producing marketing

collateral, online/print/outdoor advertising, and signage; as well as with

industry PR firm in

developing timely press releases for progress and events for nine

communities. Monitored the marketing budget, liaising with vendors to

negotiate mutually agreeable service pricing. Maintained current

website/internal systems pricing, verbiage, and content, updating as

needed. Cultivated strong relationships with local trade associations to

ensure positive future opportunities with community/industry members.

> Within one year, conceptualized and produced virtual office/community

tours for four floor plans and masterpiece community grounds in

collaboration with Canadian company's designers, architects, and

virtual artists.

> Resulted in a virtual photo of the clubhouse being featured on the

cover of New Home Guide magazine.

> Managed all development, creation and distribution of new community's

complete line of materials including community master plan, 12

different floor plan brochures, overall brochure, all community

signage/flags/entryway design & execution, press releases and flyers.

Collaborated closely with senior management, outside agency, global

virtual design agency, rendering artists and signage vendors to

produce all marketing collateral and community unique items.

KForce Professional Staffing, Tampa, FL, International Resource Manager

(Departmental Layoff) 2003 - 2005

Collaborated with recruiters in meeting annual quotas. Developed firm

understanding of the immigration process, aiding alien nationals through it

to ensure full compliance and completion. Coordinated orientation and

training for nurses who recently arrived from India. Kept alien nationals

on point to get their paperwork filed on time.

University of South Florida, Tampa, FL 2002 - 2003

Director of Member Services Development (Graduate Appointment)

Expanded the Marketing Roundtable program, acquiring previously

unattainable, high-profile members such as Busch Gardens, AAA, University

Community Hospital, and R.R. Simmons. Facilitated monthly meetings,

including producing meeting materials and confirming speaker.

Bisk Education, Inc., Tampa, FL, Product Marketing Manager 1998 - 2002

Led the development, editing, and dissemination of various electronic and

print marketing media. Created website content and collaborated with IT

department in website design. Generated leads via online advertising

development and placement as well as targeted email. Produced engaging

branding initiatives and promotional messaging campaigns to sell

educational packages. Responsible for new applications QC/testing and

collaborated with IT to perfect digital presentations.

> Directed the creation of learning programs from conception through

implementation, providing written content, graphics & copywriting

editing, and worked closely with graphic artists to design collateral

pieces; led final approval of marketing pieces for production.

References Provided Upon Request

Contact this candidate