Sales Marketing
Resume:
;
Sheri A McCrea
Valencia CA 91355
********@*******.***
Experience
**** -******* ********* ****** ******/Alzheimer's
Montrose, CA
Community Relations Director
. Success driven with part of the Collaborative Management
Team responsible for the overall community's success.
. Proven ability to generating and maintain relationships
with potential clients and their families.
. Increase sales/census to over 94% occupancy by the ability
to exceed expectations by enriching the lives of clients
and their families.
. Maintain the number one position in closing ratios for our
region.
Developed, and execute and manage a comprehensive
marketing plan.
. Responsible for community outreach and inside sales
. Provided a positive environment and encouraged a team
approach.
. Work closely with families and prospective residents to
build strong rapport and support the move in process.
2008- 2009 Pacifica Senior Living
Newhall, CA
Community Marketing Director
. Responsible for sales and marketing and leading the team of
an Independent/Assisted Living Community.
. Work closely with Executive Director during the overall
community remodel, ownership and management change.
. Developed, execute and manage a comprehensive marketing
plan.
. Responsible for leading the Marketing team by providing
training and support while insuring all expectations are
being met.
. Rebuilt relationships with key referral sources leading to
immediate new deposits.
2006-2008 Accent Care
Pasadena, CA
Client Care Coordinator
. Managed client services/provide guidance and support
through development of comprehensive care plan to ensure
quality of service and that client needs are successfully
met.
. Conduct initial client assessment, start of care, re-
evaluations and supportive services to clients and families
with proven record of closing.
. Facilitated new resident start of care and provided
orientation.
. Consulted with new resident and family with the home care
process and coordinated all the individual needs.
. Ability to make a difference and provide quality of care
and promote dignity to clients and family members.
. Build positive relationships with clients, professionals
and key decision makers to grow client base.
2005-2006 Belmont Village
Burbank, CA
Community Relations Director
. Responsible for the Sales and Marketing for the 100 plus
Independent/Assisted/Dementia Living upscale community.
. Promote Belmont services through developing community
awareness and generating qualified traffic to achieve and
maintain occupancy at or above the budgeted census level.
. Developed and executed a motivational plan for all team
members that lead to a proven record of exceeding
deposit/census goals.
. Successfully maintained and increased professional client
base by implementing effective outreach.
. Demonstrated success driving growth in targeted markets
through implementation of direct marketing programs.
. Developed, executed and managed a comprehensive marketing
plan with the overall team.
. Expertise in communicating with management, professionals,
residents, perspective clients to coordinate overall
marketing efforts.
2004-2005 Aegis Living Granada Hills, CA
Marketing Director
. Solely responsible for the marketing and sales of the 80
plus unit Independent/Assisted /Alzheimer's Living upscale
community.
. Increased revenue and exceeded budgeted goals.
. Double sales reaching max occupancy.
. Developed and implemented the company's marketing strategy
through community relationships, special events,
networking, and team building.
. Exceeded marketing census and revenue goals by executing
and enhancing the marketing strategy.
. Drove and supported all marketing communications and
community relations with all staff members.
. Monitored market competition, market conditions, and
competitive services/products in market area.
. Established and maintained relationships with the outside
community, families and staff.
. Provided training and leadership to all staff members
creating a positive morale to increase sales/occupancy.
. Provided accurate database entry and follow up using the
REPS system.
1998-2005 Capri Villa
Newhall, CA
Executive Director
. Responsible for the overall management of the 90 unit
Independent/Assisted Living community exceeding all
expectations of running an efficient facility.
. Increased census to maximum capacity, exceeding occupancy
goals.
. Increased revenue and exceeded budgeted goals
. Provided excellent customer relations and compassion
resulting in increased census to maximum capacity.
. Managed and developed the annual marketing plan and
strategies.
. Conducted facility tours/sales maintaining accurate records
and facilitated the move in process.
. Implemented Dementia program, while conducting effective
training programs, and providing individual mentoring to
the team leaders.
. Complied with Title 22 with proven record of zero
deficiencies and maintained a positive working relationship
with the LPA.
. Created a pleasant homelike environment and provided a
sense a trust and security within the community.
1991-1998 College Vista Convalescent Eagle Rock, CA
Office Manager/ Social Service Director
. Responsible for all functions of the business office,
including A/P, A/R, payroll processing and billing.
. Assisted Administrator with all functions of running an
efficient facility.
. Handled patient and family relations.
. In charge of interviewing, assessing and implementing
patients needs.
. Developed individual social interaction based on the needs
and interests.
. Processed all admissions and discharges as needed.
Certifications
2009 Turnaround-solutions Marketing Strategies
1999-2004 SOD Academy (Business Administration)
1999 Service Track (Sales, Marketing)
1997 Eldercare Training Academy,
(RCFE Administrator program)
1997 -Current Hold RCFE Certification
Computer Experience
You've Got leads and AL Wizard and MOVE IN Client tracking
programs
Microsoft Word, Works, Excel, Publisher.
References available per your request
Contact this candidate