Marketing Project Manager
Resume:
Stephanie Moore
*** ***** ***** *******, **. ****1 • • *********.********@*****.***
EDUCATION
University of Miami Coral Gables, Florida
Bachelor of Arts and Sciences 05/2007
Major in English Creative Writing, Public Relations, Business Minor
Associates degree in Communications from MCCC
Award winning Marketing & Public Relations Professional
EXPERIENCE
Confident, creative highly qualified marketing professional with Public Relations experience. Extremely developed
personality that fosters relationships with ease. Already has a high level of media contacts and is constantly in touch
with the press. Very broad-based background encompasses exceptional work ethic with time management skills, an
entrepreneurial attitude with team building skills and tactical skills to build relationships. Recognized as a highly
competent decision maker that thrives in highly competitive, rapidly changing atmosphere. Extremely high level
writing skills and a confident presenter. Recognized as a leader in communication skills. Frequently worked with high
level executives with many references that include Vice Presidents of Marketing and Directors of Communications,
most recently from ERA/ Realogy.
Appalachian 08/11-Current Side Project
Marketing & Communications Manager
Marketing Communications Coordinator to the owner in strategies, implementation to execution for large scale events.
• Wrote and developed multiple channel marketing campaigns for our events.
• Handled the copywriting and the execution of all marketing materials, press releases, and brochures.
• Helped developed the PR & event plans and activities for the event assured success.
• Handled email marketing and drip campaigns as well as wrote and distributed the weekly newsletter.
• Planned the execution of strategies for external and internal communications.
• Coordinated transactions for all media outreach campaigns.
• Organized advertising.
• Dealt with all vendor relations.
• Handled all pitching for all aspects and was very successful in landing the New York Times, Rolling Stones
and all major and many minor NJ newspapers.
• Organized and then assisted in press briefings, photo shoots, press trips and all related events.
Realogy (ERA Real Estate)
Temporary Project Manager for ERA’s 40th anniversary IBC (AWARD WON) 10/2011-04/2012
Contracted to manage multiple projects for the company’s anniversary conference in New Orleans
• Worked directly with the Vice President of Marketing, Director of Events and the Director of
Communications to develop the overall strategies for the company’s upcoming anniversary conference.
• Managed projects and assisted in the public relations and marketing.
• Helped brand the anniversary event which led into managing the creative and media department to develop all
materials that were involved in projects and for the event itself.
• Oversaw the creation of the corporate anniversary calendar for member brokers, wrote all copy & managed
the entire project through several departments within ERA and their contracted vendors.
• Managed the company library to find and organize historical documents to maintain brand during the
execution of each conference project such as, photography, the current image gallery, video assets, and all art
files for my projects with the creative team.
• The President of ERA was conducting a speech for the conference which involved a time line that I had
created for the company history. I helped write his speech and developed a comprehensive video that
was shown before the speech. I also developed a video/ slide show that went in alignment with his
speech by directing the creative media department.
• Won the “Hermes Honorable Mention” award from the Association of Marketing and Communications
Professionals on my video project for the company president’s speech at their 40th anniversary
convention.
A.E. Greyson + Company Brooklyn, NY
Marketing, Public Relations and Event Consultant for an Architectural Partnership 05/2011- 9/2011
Contracted to help Develop the Marketing & PR Department and Event Department Development
• Completed the branding perks such as putting together banners, post cards, invitations, mailings for the galas
and developed a creative newsletter to better brand the company on a monthly basis.
• Researched industry trends and created campaign strategies for the company.
• Helped create the foundation for a marketing & public relations annual plan to be developed.
• Wrote templates for all writing materials they will need to execute all these new developments. Some of
these included strategies, pitches, promotions, press releases for all different types of events.
• Managed the budget for the PR plan.
• Associated myself with conservation associations, donated and sponsored those organizations and planned
attendance to their annual galas and put together A&E Greysons’ brand new yearly gala.
• Re-developed the website and redeveloped some old marketing materials such as brochures and the
company’s B2B portfolio and overall company press portfolio.
Financial Health Center Fairfield, NJ
Marketing, Public Relations & Events Coordinator 4/2010- 5/2011
• Developed the marketing and public relations plan.
• Handled seminars, meetings, trade shows and offsite meetings for customers and prospects.
• Redeveloped, branded and created the new logo, all new marketing materials and event materials for the
company upon arrival.
• Successfully pitched to press to gain constant coverage of our events.
• Managed weekly announcements, news, sales and more for the owners.
• Researched to maintain a positive brand and broadened the company’s marketing materials.
• Worked with creative team to re-brand the entire company in conjunction with the newly formed departments.
• Researched target markets and executed an email drip campaign.
• I also created websites for each event, blogged, promoted and developed all social media around events.
• Wrote and distributed a biweekly then monthly newsletter.
• Managed all monthly marketing campaigns to our contacts to gain recognition of our events.
I.M.P.A.C.T. Agency Miami, Florida
Marketing and PR for the Architectural and Construction industries within Real Estate 09/2006-8/2008
Public Relations Coordinator
• Worked alongside Arthur Metz - South Florida’s Marketing Director of the Year (2002-2008).
• Developed and maintained client relationships.
• Wrote white papers, press releases and scheduled rollouts.
• Researched consistently to find new and upcoming opportunities for the company.
• Assisted in the creation of brochures, advertisements and buyers guides.
• Conducted market research to achieve improved marketing to target groups.
• Created and oversaw all social media tools and consistent blogging on our press hits
• Assisted in the planning, promotion and execution of trade shows and networking events.
• Created and executed marketing initiatives in various forms (i.e. newsletters, press releases, PR plans, etc).
SKILLS
• Excellent written and verbal communication skills.
• Extensive experience in the execution and capitalization of marketing and PR initiatives.
• Computer Skills: Salesforce, CONSTANT CONTACT, Microsoft Word, Excel, PowerPoint, Outlook, Adobe
Photoshop and Publisher.
AWARDS
• “Best International Marketing Campaign” from the Builders Association of South Florida 05/2008
• “Best Advertising Campaign” from the Builders Association of South Florida 05/ 2008
• Won the “Hermes Honorable Mention” award from the Association of Marketing and 06/2012
Communications Professionals on my video project for the company president’s speech at their 40th
anniversary convention.
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