Marketing Manger/Analyst

RAYMOND TRUONG

**** ********* ******, ** ***** 626-***-**** **********@*****.***

EDUCATION:

UC Irvine

Paul Merage School of Business September 2009 – June 2013

B.A., Business Administration, Specialization in Marketing

San Marino High School September 2006 – June 2009

3.9 GPA

EXPERIENCE:

Marketing Manager/Business Analyst ELT Systems November 2012 – January 2014

§ Responsible for daily management of company’s social media outlets and created a campaign that garnered over

7500 Likes in 3 weeks

§ Collaborate with team members to develop look and feel of campaign messages

§ Identify trends and communicate key metrics and data analysis of marketing campaigns to CEO

§ Create, design, and send over 20,000 email blasts to current customers to inform them of promotions and events

§ Personally provide extensive market research to CEO and recommend business strategies for entering new

ventures

Source for new products to sell paying close attention to warehouse space, desired profit margins, competition,

§

market saturation, and branding opportunities

Content Management Director CosmoMD June 2013 – November 2013

§ Create, enter, and manage all content in website database, while meticulously verifying that all content is correct

§ Analyze present and future business objectives and communicate/collaborate with the development

team to make sure these objectives are understood and met

§ Work very closely with CEO to brainstorm and implement marketing, social media, and branding strategies

Provide executive administrative assistance to CEO by scheduling meetings, coordinating travel arrangements, and

§

planning

investment events

January 2008 – April 2011

Marketing Analyst/General Manager Lucky Mart Inc.

§ Manage company’s digital/non-digital marketing efforts to build brand awareness

§ Compile raw consumer data into actionable information and suggest business strategies based identified trends

§ Assist in addressing customer inquiries and calls, as well as handling staff conflicts or disputes

§ Responsible for operations management to ensure the business runs smoothly everyday

Marketing Consultant Flipgigs January 2013 – March 2013

§ Organize team of experienced individuals to evaluate company marketing plan, for both short and long term

§ Provide recommendations for company to gain awareness through social media and PR outlets

§ Evaluate company strengths and weaknesses to suggest a marketing and branding strategy for the company to set

itself apart from competitors such as Craigslist and Monster

EXTRACURRICULAR ACTIVITIES:

Social Chair Beta Theta Pi Fraternity September 2010 – June 2011

§ Planned and managed social events for the fraternity, being mindful of a limited budget

§ Organized event transportation for guests and ensured everyone got to and from the venue safely

§ Developed a professional relationship with sponsors such as RedBull and Rockstar, in order to supply

complimentary drinks and increase attendance at events

Captain Speech Team September 2005 – June 2007

§ Coached all team members one-on-one on their speech pieces

§ Led and provided team members with the tools needed to succeed in High School Forensics

Member National Honor Society September 2005 – June 2009

SKILLS AND QUALIFICATIONS:

Language Skills: Trilingual (Cantonese, Mandarin, English) – Fluent; Speech (10 years) – See below for awards

Computer Skills: Proficient in MS Excel, PowerPoint, Word, Outlook; 60 WPM; Operate both Mac and Windows

AWARDS AND RECOGNITION:

National Forensics League Speech and Debate UC Berkeley Invitational

§ § 1st place - Duo Interpretation (2008)

2nd in the Nation - Duo Interpretation (2008)

§ Yale University Invitational

7th in the Nation - Duo Interpretation (2007)

§ 1st place - Duo Interpretation (2009)

§ California State Champion - Duo

San Marino High School Forensics

Interpretation (2008)

§ Best Speaker Award (2007, 2008)

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