Sales Manager

Dennis L. Friese

**** *******

Lane

Mechanicsville, VA 23111

804-***-****

cell

********@*****.***

http://www.linkedin.com/in/dennisfriese/

Qualifications

Experienced Sales, Marketing and Category Manager with over 13 years of

experience in the Consumer Package Goods Industry. Proven track record of

exceeding sales and profit goals through category management, business

development and contract negotiations. Experienced in Category Management

and the procurement and selling of goods and service with Fortune 500

companies. Exceptional ability to identify and anticipate customer needs

through analyzing market trends and data to grow sales. Self starting,

highly motivate professional looking to make an immediate impact for an

organizations growth.

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Career Experience

Woodfin Oil / Pit Stop Convenience Stores

2009 - 2013

Sales Manager / Buyer / Category Manager

. Responsible for buying, business development and negotiating contracts

and rebates for $27 Million worth of goods and services annually.

. Strategized, marketed, designed and implemented $37 million worth of

in-stores sales and programs annually.

. Developed partnerships with over 50 vendors and manufacturers to

execute sales programs, new product introductions and contracts.

. Category / Business Development Manager overseeing - Beverages,

Tobacco, Snacks, Candy, Deli, General Merchandise, HBC, QSR (Food

Service) and Auto/Oil categories.

. Strategized and planned the cigarette category to a 20% growth and

moist category to a 15% growth.

. Managed Pit Pass Customer Loyalty program.

. Started the Pit Pass Rewards Mobile App.

U. S. Smokeless Tobacco Company 2000 - 2009

Sales Representative

. Exceeded performance objectives in Key Result Areas for 9 straight

years.

. Grew total sales volume from 250,000 units to 1.3 million units.

. Won the President's Award twice for outstanding sales performance.

. Built strong partnerships with over 400 B2B accounts including

wholesale, convenient store chain and independent accounts.

. Develop and implement plans for new product introduction and sales

growth.

. Exceeded all unit volume forecast, yearly.

. Demonstrated strong selling and analytical skills while collaborating

with buyers to develop, evaluate and implement sales strategies using

category management tools.

. Understands and effectively uses category management as a sales

tool.

Shady Grove Family YMCA 1998 - 2000

Youth and Family Program Director

. Responsible for all budgeting, planning and implementation for Child

Care, Youth Sports, Indian Guides, and Summer Day Camps for over 3000

participants.

. Hired, trained and supervised over 300 staff and volunteers in all

program areas.

. Certified YMCA Youth Super Sports Director

YMCA of Honolulu 1995-1998

YMCA Camp H.R. Erdman

Groups and Ropes Director

. Budgeted, planned and implemented Conference groups, Summer Camps and

all High and Low Ropes course activities.

. Lead Instructor for all group dynamic and team building trainings on

ropes courses and rock climbing wall.

. Hired, trained and supervised ropes course and summer camp staff.

YMCA of High Point 1992-1995

Cheerio Adventure Camp

Trip leader

. Led high adventure group activities for adults and children including

hiking, kayaking, ropes course, mountain biking and caving.

Education

Radford University

B.S. Degree in Management

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